Video Analysis: Distracted Driving, AT & T

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In a viral media Public Service Announcement released ......... called “Distracted Driving,” AT&T, a billion dollar phone company, accentuates the dangers of texting while driving and what it can result in. This PSA was originally aired on their very own itcanwait website. However, the video was shared on youtube to target the young audience that logs on everyday. To accomplish the goal of stopping people from multitasking with their cellular device behind the wheel, AT&T has a young woman talking about how her life changed within a matter of seconds because of a distracted driver. This emotional connection makes the audience think how much danger they are putting not only their lives in, but also innocent lives as well. This PSA starts off

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