Many East Asian companies’ including Thai life insurance made many heavily emotional commercials in the year of 2014. The main purpose of the visual was to appeal to the audiences emotions, making them “bawl and sob as their hearts melt” (Taube). Even though the commercial was only supposed to be on TV screens, it has made “its way to computer screens around the world” (Taube). But compared to the other commercials TVC Thai Life Insurance’s “Unsung Hero” television commercial uses repetition, slogan, and transfer to convey the idea the giving without expecting anything in return is a worthwhile enterprise. The first and most important technique used in the commercial was repetition. From the beginning to end of the commercial, the …show more content…
But the protagonist didn’t care about what anybody thought of him, because he believed that in every action he did, he was doing good. And as the protagonist was doing these actions, he was not expecting anything in return from the ones that he was helping. By the midway point to the end of the commercial after repeatedly giving his time to Her 2 others, the results were shown. He received emotions of happiness and gratefulness. These emotions that the protagonist received were worth more to him than money or anything else in the world. Because even those that judged him were amazed by how large the impacts of his actions were. The protagonists actions also affected those that he helped in another way as well. The child that the protagonist kept on donating to was able to receive the education that the mother wanted her to have. The elderly woman that ran a street cart was giving extra to her customers. And even the dog that he repeatedly fed followed him home and helped him with gardening. Another form of repetition in this commercial was when the narrator of the commercial repeatedly said, “He won’t…” (Narrator). Meaning nothing good would come …show more content…
And by believing you would do acts similar just like the protagonist. But the only way to do that would be to have Thai life insurance. Slogans are made to guarantee the consumer a benefit. The benefit coming from having Thai Life Insurance was that you the consumer could be a hero just like the protagonist in the commercial. The final technique used was transfer. Reason being was because of how the Her 3 protagonist was considered a hero like the title of the commercial said. Through every act of kindness towards others he was supposed to be seen as a hero. Heroes are considered to be people that are kind towards the people and help them in times of need. Heroes according to society can be anyone even without super powers. All that matters is that they do good actions to others with honest and sincere intentions. The commercial overall gave feelings of hope by the end as the results of the protagonists efforts were made seen. The protagonist never stopped to think about how others viewed him no matter how much people judged him. Therefore through the techniques of repetition, slogan, and transfer the idea of giving without expecting anything in return
Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off.
These feelings are conveyed by the reader because the spokesperson is someone like them, who works for the things they have, and is living an honest life. The spokesperson speaks to the audience as if she is a coworker, because she wants the reader to understand that she is like them. The relationship that is shared with the audience is achieved by the friendly tone and atmosphere in the commercial. By making the viewer feel like they can connect with the spokesperson, the commercial was able to spark the interest of the readers. The relationship created with the audience was helpful because now that the reader has a connection to the spokesperson, there is now trust there that will make the audience look fondly on the Ford car. The commercial bonding with the audience has built trust and a feeling of common ground, which will lead to more people considering buying the
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
For over seven years this video has been bringing its audience to tears through the use of many different methods. These methods are meant to emotionally compromise the viewers so in the end they will feel sympathetic towards that cause and eventually donate money. The effectiveness of this commercial is proven by the fact that the organization has made millions since the commercial was first aired.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
In everyday life we are bombarded with advertisements, projects, and commercials from companies trying to sell their products. Many of these ads use rhetorical devices to “convey meaning [,] or persuade” their audiences (Purdue OWL) . Projects, such as the Dove Self-Esteem Project uses native advertising in their commercials, which refers to a brand or product being simultaneously and indirectly promoted. In this essay, I will analyze the rhetorical devices, such as ethos, pathos, logos, and kairos, as well as the fallacies corresponding to each device, that the Dove Company uses in their self-esteem project .
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.
Are heroes important? This is the question that Scott LaBarge, a philosophy professor at Santa Clara University, tackles in his article “Heroism: Why Heroes are Important.” He encourages teachers, parents, and students to realize that heroes are tremendously significant in society by using references to factual and historical details, personal association, and various examples of different types of heroes. LaBarge effectively uses the rhetorical appeals of ethos, logos, and kairos to convince his audience that heroes are important.
Typically, when a commercial is made, it is made for a specific audience. However, with Maserati’s 2014 Ghibi commercial, the audience could be multiple people, anyone really. The high price of the car would appeal to an audience that can afford a price like that, but the other factors of the commercial appealed to all kinds of audiences. The hard working people in the commercial helped widen the audience and relate to more people, just as the young girl did talking in the dramatic
All the people in the video work together from the oldest person to the youngest, and they value their relationship. The video shows that how the teenager cousins and brothers enjoy to work with each other and take care of their family business. The advertisement showed how each member of the family has own job to do and how they are all doing their job in a perfect way to improve their business. For example the girl that from the Western Ohio Farm Laura that introduced herself in the first few minutes in the video demonstrated how her father and uncles are working together with their team, and how she is working with her cousins and her brothers in the farm. The producer of the video want the family to be one of the most important values of their commercials because they want the audience to memorize the advertisement when they are thinking about
...esult, the more directly one sees their personal efforts impact someone else, the more happiness one can gain from the experience of giving. Sometimes generosity requires pushing past a feeling of reluctance because people all instinctively want to keep good things for themselves, but once one is over this feeling, they will feel satisfaction in knowing that they have made a difference in someone else’s life. However, if one lives without generosity but is not selfish, they can still have pleasure from other virtues.