Under Armour Swot Analysis

Biographical Sketch Kevin Planker founded the company Under Armour and is the current CEO of the company with 3,300 employees working below him. The major products that Under Armour provides are performance accessories as well as shoes and apparel for women, men and youth. Under Armour reaches to athletes of professional and amateur level. There are many businesses that are said to have started out of the back of a car purely for exaggeration reasons. In the case of Under Armour, that is a clear fact. The founder of the company, Kevin Plank, started his unofficial business in 1996 when he was just 23 years young. Planker formally played football at the University of Maryland and that is where his business idea sprang from. During practices, Planker would have to continually change his sweat soaked t-shirts during a single practice. He found himself thinking of a solution to his personal problem and in turn, created

Under Armour officially went into a public company on November 18, 2005. $281 million was made in the year 2005, less than a decade after Planker turned his idea into a reality. In 2006, football cleats were introduced which expanded into cleats for other sports. Two years later, Under Armour was officially part of the athletic footwear market with their new performance gym shoes. The early part of the 2000's marked huge advancements for the company. They added many famous athletes to their campaigns such as Ray Lewis, Lindsey Vonn, Brandon Jennings, Tom Brady and Michael Phelps to help advance their image. Along with continuing the creation of new product lines and signing professionals into contracts, Under Armour opened the doors in Annapolis, Maryland to their first ever retail store. As the years continued, the Under Armour sponsored athletes continued to succeed in their sports and spread the brand name all over the country. By the end of 2010, the annual revenue passed $1