Under Armour Competitive Strategy

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If there is a decline in the popularity sportswear this would cause our sales and sales in the industry to go down.
Possible options: Mutually exclusive strategy: We could drop our hunting and fishing product lines and concentrate on our core product line of workout gear. This would ensure that we are doing what we do best. Under Armour should create a reasonably price hydration vest with pocketsets on the front of the vet for quick and easy access to running/biking fuel. While the investment to create such a vest would be expensive it would meet a need of our many customers that enjoy running and biking. Since hydration vest are hard to find and when they are found they are expensive, if we moved into this market it would give us a competitive advantage over our competitors. Non-mutually exclusive strategy: …show more content…

I think this will give us a competitive advantage to our competitors since they do not offer a product like this. This is a product that there is a great need for and our revenues would be boosted. Our minor strategy should be to create a new marketing campaign that show people playing all types of sport while earing our products. I would also recommend using more non-celebrity model that look more like our target market in our adverting campaigns. This would cut cost and make views would relate better to the products because the models are more like them. If viewer relate more to those in advertising campaigns, then they are more likely be moved to buy the product. I think this would help increase our sales. Our immediate strategy should be to rewrite vision statements so that they meet the standards set by business standards. We also need to make the mission and vision statements easy for everyone to find. We should put both statements on the about us page of our website and in our annual

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