Nike Vs Under Armour Research Paper

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Nike and Under Armour are at the forefront of advertisement in the sports world. Nike has been the leader in sports apparel across the board for several decades. Under Armour on the contrary has just come on strong in the past decade. By no means is Under Armour in the same profit bracket as Nike, but their advertisement campaign, in my opinion, is far better than that of Nike and there other competitors. Under Armour’s first big push in the industry came with the advertisement campaign of “Protect this House”, which challenged individuals to be the best they could be. Nike still has most of the big name stars like Lebron James and Tiger Woods they use for advertisement but Under Armour takes it a step further with creativity when it comes

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