Uc Davis Pepper-Spray Burial Online Image Gurus Summary

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Public organizations and companies can easily circumvent, misrepresent, or conceal events in the public media in favor of their own interests. The article “UC Davis Pepper-spray Burial Effort Spotlights Online Image Gurus,” by Christopher Cadelago, discusses how UC Davis, a public organization, attempted to hide a past incident in online search engines in order to protect the school’s public image. The incident took place in 2011 at Davis where peaceful protesters were pepper-sprayed by police. Though this was over five years ago, UC Davis recently tried to repair their online reputation by paying public relation consultants over $175,000 to hide online search results and postings pertaining to the incident. It is evident that organizations …show more content…

There is not a major brand in America that doesn't do it constantly" (Cadelago). This claim shows that UC Davis should not be the only organization to scrutinize as many other organizations have most likely done something similar yet the public is oblivious. That is why one should never come to a conclusion until all the evidence and sides have been considered. The internet, media, news, and television have the ability to twist the truth in order to gain more viewers and popularity which is often the end goal. The worst part about the UC Davis controversy is not how they tried to hide the incident, but rather that they used student finances to fund the operations. This truly portrays the unethical decision making and greed some companies have and how far they’re willing to go to preserve their public image. The people who control what content is being released are the wealthy individuals profiting from all the schemes. However, when a collusion is exposed like UC Davis, the public tends to become outraged over the issue and this makes it possible for social

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