Twenty1 Wireless Case Study

1264 Words3 Pages

Research suggests that managers and employees in the wireless industry have faced tough challenges in their daily work. Managers have had the difficult job of crafting appropriate business strategies and human resource practices in the face of technological uncertainty, volatile demand, and heightened price competition in markets plagued by overcapacity (Batts, Colvin, Katz & Keefe (2005). This paper will examine the challenges facing the wireless industry the near future and recommend ways in which my new organization, Twenty1Wirless, can meet those challenges. First we will discuss the challenges we are facing as an organization. Next, we will explore the opportunities Twenty1 Wireless has to overcome these challenges. Finally, we will discuss …show more content…

The organization is a business partner of T-Mobile, Inc. and operates as a fully branded T-Mobile Retail location. Twenty1 Wireless not only faces the challenges of performing all Human Resource roles in-house, but the organization faces the same challenges as the wireless industry as a whole. The first challenge facing the organization is flexible human resource practices. Batts, Colvin, Katz and Keefe (2005) tell us that variable pay has grown by 61% in the last five years and now accounts for eleven percent of annual pay. Contingent workers, employee participation, and downsizing have been widely adopted by the newer entrants in the wireless industry. Many carriers, in contrast, rely on more traditional human resource practices that are associated with long tenure employees: promotions, pay linked to experience, employment security, and training. A challenge for the industry and particularly Twenty 1 Wireless is striking the balance of managing the traditional aspects of the HR function but also creating a strategic role in the organization as well. As the General Manager of the organization whom will be overseeing the sales and operation of five locations, I, have been tasked as completing and facilitating all HR aspects of the business. Other challenges include, making the organization competitive through HR practices, implementing an effective performance management system and finally measuring the impact …show more content…

In 2012, Forbes contributor Sebastian Bailey professed, “Bad performance management costs a lot and delivers very little. In fact, when it goes wrong, he tells us, it dilutes the effect of every other people investment. Yet, when done right, the impact is significant (Bailey, 2012). We learn from Aguinis (2013), that there are dangers associated with a poorly implemented performance management systems. These include; increased turnover, wasted time and money, decreased motivation to perform, as well as damaged relationships and lowered self-esteem (p.9). The first purpose of performance management systems is to help top management achieve strategic business objectives (Aguinis, 2013). This reinforces behaviors that are consistent with the company’s cultures and goals and also plays an important role on the commitment, engagement and loyalty of company employees. Employees who have clear expectations, can align their values and vision with the company’s, understand what is expected of them and what they earn in return will have higher satisfaction and longevity within an organization.
Conclusion
In closing it is important to note that making HR a strategic partner, having the ability to attain a competitive advantage through HR, creating an effective performance management policy and having the ability to effectively measure HR’s impact will be a key driver to success

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