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Travel agency feasibility study
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Is there a future for the travel agent? Discuss.
‘An intermediary who acts as a broker between the tour operator and consumer’ is the delineation of a travel agent, cited by Page and Connell (2014). Travel agents partake in the arrangement of selling accommodation, flights, insurance and other travel and tourism related services. This essay will discuss in extensive detail the importance of travel agents, provide various views and opinions and conclude with a possible answer to: ‘is there a future for the travel agent?’
To begin with, travel agents have very important roles and functions in the travel and tourism industry. Travel agents are ‘a convenient location where potential travellers may first obtain all the information necessary to make
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It could be argued that there is not a future for travel agents, firstly, this is because some travel agents may not provide completely accurate information or may favour specific holidays because of the commission they receive from it. This is one of the main reasons for disintermediation: ‘a reduction in the amount of value of transactions that are distributed through intermediaries’, according to Cooper et al (2009). Anne Roderique-Jones (2013), a writer for Woman’s Day alludes that travel agents are ‘trying to influence vacation decisions based on perks on offer at that particular time’, suggesting that they may not be giving their customers enough choices of holidays or they are providing more information on a holiday to benefit them. Secondly, travel agents lack travel experience. Roderique-Jones also states in her article that travel agents tell their customers lies on where they have visited because the holiday is more expensive. It follows therefore that travel agents will say they have been to a destination only to make it sound more appealing. These factors discourage the potential future for travel agents because they become impractical to customers, considering that they will be able to find the information themselves, and …show more content…
Specialised travel agents are available to consumers to undertake exceptional and eccentric requests, usually from affluent clients. Some specialised travel agents specialise in business travel attributable to the great significance of business travel is regularly unexpected, therefore unplanned, and on various occasions involves premium-priced travel. These specialised travel agents have to the same role as regular travel agents: to organise air tickets can arrange accommodation and car rentals, but they do this for corporate
The corporation can use its name as its strong base to attract the attention of new customers as well as to make certain that it is holding on to the old ones. Furthermore, economy of scale plays a significant role in this industry. Travelodge has a higher profitability aspect than the single operations (Wilkinson, 2013). If a new competition enters the market, they will find it difficult to compete with Travelodge as setting a proper quality and price regarding the economies of scale takes time. For Travelodge management, the capital intensive industry is tied with the fixed costs which make the entry of any entrant extremely
This website links to a report on the increasing number of travel agents within the past number of years.
As the world’s largest travel agency, American Express offers travel and related consulting services to individuals and corporations around the globe. In fact, American Express Travel Related Services is the largest part of their business and generates around half of the Company's profits. AXI has proved a successful, readily adaptable corporation for over 150 years. In 2000, AXI was organized around three segments: Travel Related Services, Financial Advisors, and the American Express Bank. This case analysis focuses on the Travel Related Services segment.
Public relations is a tactical way businesses and their customers’ communication constructs conjointly and affiliate cooperatively. As an account executive, it is very important to discover all that is possible about a new client. Research of a new organization helps to recognize the strengths and weaknesses of that company as well how to improve, and to create new opportunities regarding of its decision policy and communication. The Airline Business has continuously remained a foremost modernization in marketing strategies however Airlines segment their customers by seating class such as first, economy, business class; it does not give the insight for the customers need and motivation in terms of airline travels. As we can see by travel with this company, theirs is room for improvement in the
Land Rover is offering full-service travel agents that book flights, hotels, car rentals, and arranges visas, bringing customers the best in travel experience. Land Rover agents will also handle customer money when they travel to another country and provide a personal medical doctor at no charge in case of an emergency.
The Specialist Travel Advisors are individuals who assist with the actual travel booking. They are usually well versed in travel throughout the world, have a passion for the industry and experience in customer service. Group Leaders are the individuals who run and organize the travel excursions. The leaders can be local to the destination and have a passion for showing their country or have a wide experience with travel guiding. Lastly, there are positions in relation to the industry sales team, which are individuals who are “passionate about travel, skilled at making sales and have great attention to detail” (Intrepid Group,
The vacation planners are on the outlook for the best possibilities for the in demand vacation sites and the popular places people wish to travel
According to Leiper “Transportation is the only link between the tourist-generating region and destination region”[2]So, transportation was a more interesting sector to discuss in the report but I tried to find a company which is related with all these main sub-sectors discussed above in the report. I have decided to look in the U.K market for such company because “Tourism is one of the largest industries in U.K, worth approximately 75.9 £ Billion to the U.K economy in 2002 and supporting around 2.1 million jobs.” [3] During my research on internet I found many companies offering services in the tourism of U.K but I have decided to choose “Simply Travel” because of its variety of services offering related with the accommodation, transportation and attractions.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
What do the letters PESTEL stand for? Can you identify any links between some of these
AirAsia Berhad (AirAsia) is a leading Low-Cost Carrier in the Association of Southeast Asian Nations (ASEAN) region. AirAsia focuses on providing high-frequency services on short-haul domestic and international routes. The main goal of this paper is to analyse the business strategy of AirAsia as a low-cost airline. This paper aims to apply the management process of strategy and analyse the three levels of strategy by which AirAsia is able to maintain its reputation as the top Low-Cost Carrier (LCC) in Asia. This paper will then show how innovation is a key aspect in AirAsia’s strategy, and will finally consider the external environment framework in which AirAsia is succeeding.
...95; Goldsmith, Flynn & Bonn, 1994; Parasuraman, Zeithaml & Berry, 1985). Jan Carlzon, a former president of Scandinavian Airlines, termed the exact instant when the customer has a direct contact with any of the front-line employees as the ‘moment of truth’. This idea has had a market influence on the service industry and is now globally accepted. (Pond, 1993). Furthermore, once the tourist arrives at the destination, the tour guide becomes responsible throughout the tour as they are in the continuous contact with the participants.
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
According to the research of Conference Delegate Expenditure Survey in 1998, nearly 40%of business travelers will return to the destinations which they have enjoyed in their business trip before, with their family members as leisure