Trader Joe's Grocery Business Analysis

After viewing Dr. Pangan lecture, the BIG WHY asks why this company is important to me and how can I attract customers to buy products. My passion is to improve quality of life for consumers, by making smart healthy foods choices. One company that inspires me the most is Trader Joe’s a grocery chain for consumers to buy healthy foods at their local community. What attracts me the most is offering discount price for consumers. I noticed that Trader Joe’s never changes the price, which does not offer weekly ads. According to the article “Why Trader Joe's Stands Out From All the Rest in the Grocery Business”, by Liopls, explains that Traders Joe’s has been known to give creative ideas to attract consumers and buy their products at a reasonable

price which saves costs (Liopls, 2011). Consumers browse high quality items that sell private food label products with natural ingredients. Trader Joes prefer experience employers who are friendly to consumers that offer tips to shop for healthy foods and try recipes at home. Consumers can feedback about their experience in Trader Joe’s, based on high-quality food products. Trader Joe’s prefers to support “cultural purpose” for consumers to shop in their community (Liopls, 2011).
The one person that I admire is Joe Coulombe), a founder of Trader Joe’s has the launched the store in 1967 at Pasadena, California and, later owned by Albrecht family who wanted to keep foods at a lower price (Morrison, 2011). Joe has a strong visionary that knows exactly on how to run the grocery industry. Before that, Joe decided to expand the grocery chain at different locations and hire educated employees to work and earn better income. He dedicates that Trader Joe’s has been known for “overeducated” and “underpaid” (Entrepreneur, 2012). Employees do receive health benefits and vacation, as well as paid time off (Entrepreneur, 2012). I believe that Trader Joe’s will continue to maintain productivity and treat employees with respect and integrity to run the company successfully.
Someday, I would like to work in Trader Joe’s, where I can become an internal resource to promote high-quality products that are organic and certified that target consumers to buy. Consumers would like to know how suppliers manufacture their own foods. The concept of “BIG WHY” does support that Trader Joe which creates “resourcefulness” for employees to welcome consumers that offer varieties of healthy foods at the market.