Toyota Research Paper

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Recommended: Toyota Motor Corporation Company Background

Toyota Motor Corporation: Business Innovation and Philosophy
Kiichiro Toyoda founded the Toyota Motor Corporation. Toyota is one of Japan’s largest automakers entered the US market in 1957 with economical and reliable compact cars. (“From 1957 to 21st Century Toyota Moving Forward with America”) Toyota is one of the leaders in hybrid, fuel-efficient vehicles, and long lasting vehicles in the industry. They have a diverse product line that ranges from subcompact to luxury, sport utility vehicles, truck, minivans, and buses. (“Toyota Motor Corporation Company Profile – Yahoo! Finance”) Toyota luxury lineup is under Lexus brand and the Scion lineup, appeals to generation Y buyers in the US Market.
There are five main principles of Toyoda created …show more content…

N.p., n.d. Web. 6 Feb 2014. http://www.toyota-global.com/company/vision_philosphy/guiding_principles/>.
Harris, Amexia. E-mail Interview 25 January 2014
"Toyota Lawsuit Cost May Exceed $3 Billion." CBS New.com. Associated Press, 12 Apr 2013. Web. 6 Feb 2014. <http://www.cbsnew.com/2100-500369_162-6281207.html>.
"Toyota Market Share Graph 2013." Google search Toyota market share graph. N.p., n.d. Web. 6 Feb 2014. <http://www.google.com/search=toyota=market=share=graph 2013>.
"Toyota Mission Statement." Toyota.com. N.p.. Web. 6 Feb 2014. <http://www.toyota.com/toyotaSearch/search?keyword=mission statement&locale=en>.
"Toyota Motor Corporation Company Profile - Yahoo! Finance." Top News Archive - Yahoo! Finance. . N.p., 19 Nov 201. Web. 6 Feb 2014. <http://biz.yahoo.com/ic/41/41889.html>.
"Toyota Motor Sales." Wikipedia. N.p., n.d. Web. 6 Feb 2014. <http://en.wikipedia.org/wiki/Toyota_Motor_Sales_U.S.A._inc>.
"Toyota's Troubles in rear view mirror." CNN Money. N.p., 9 May 2012. Web. 6 Feb 2014. <http://mone.cnn.com/2012/05/09/news/companioes/toyota-earnings/ind>.
"Vision & Philosophy." Toyota Motor Corporation. N.p., n.d. Web. 6 Feb 2014.

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