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Customer value and marketing
Customer value and marketing
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PRINCIPLES:
1. Safety is important than everything.
2. Delivering value and obtaining value.
• Improving polite culture in community.
• Providing good customer service.
• Brand value and behavior.
• Employee relationship.
• Creating environment for innovations.
3. Running financially successful Business.
4. Creating great environment to work
• Creating safe place for employees to work.
• Leadership team with ethics.
• Treating with respect and dignity.
• Valuing employee’s idea and suggestions.
• Employee benefits and development programs.
5. Maintaining sustainability and responsibility towards environment.
RULES OF ROAD:
1. Applying business principles and running organization with values.
2. Knowing nature of our business and improving.
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Expand business geographically by partnering with other carriers.
How organization fulfilled its values of employees throughout the years:
The main criteria of Delta Airlines is its employees. So creating a work worthy environment plays a vital role in developing their business.
MAKING EMPLOYEES INVEST:
1. Employee profit sharing program was introduced which made airlines unique in industry. 10% of the profits before taxes and management remuneration is paid as bonuses.
2. In 2007, Rules of the Road document was developed in the company with mission statements from C.E.Woolman founder of company and necessary values, principles and responsibilities which was handed to all the employees. It improved employee communication and relationships. Various development, health and incentive schemes where introduced.
3. Pilots, crew members, attendants are given with 15% of companies equity by stock ownership plan after partnering with Northwest Airlines in 2008.
4. Even in 2008-2009 crisis, when oil prices increased to $150 per barrel. Delta continued to provide benefits and retirement plans for employees.
5. In 2014, employees received 8% of their salary bonus and payed out profit sharing in advance
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Safety
• The main aim of company is to provide customer safe driving conditions. Ensuring safety of customers will become basis for growth of business.
• Safety for employees—health and safety of workers, giving risk free environment.
2. Integrity: Showing honor and being truth full will create a hope for customers to trust the company.
3. Innovation: Creating a potential work place where there is chance to innovate and implement will make company to evolve in emerging market. Innovative products brings new value to company. Developing Flexibility in research areas.
4. Making organization with strategic planning by building up on strengths inside the constraints with right pick in leadership.
5. Customer Service—Provide good customer service is final goal of any commercial organizations.
6. Maintaining good relations with partners.
7. Community Partnerships: Creating an environmental friendly company which functions with operations that involve sustainability. Slogan of Delta Airlines “Force for Global Good” had a wide impact on organization nature. It has a commitment and support for diversity, wellness, ethics and education. Which shows the positive nature of organization towards the
Riordan has identified criteria in four areas that define the company’s mission statement. First, the company focus is to have attitudes and abilities that exceed industry standards to provide solutions for customer’s challenges and lead the industry in Research and Development. Second, the mission for customer relationships is to be a solution for the customer, maintain quality, innovation, and customer service at a reasonable price. Third, to ensure the long-term viability of the company, the mission to the employees is to have an innovative and team oriented working environment, in addition to keeping the employees informed and supported. Lastly, the future of the company depends on maintaining profitability to allow growth in the company (Apollo Group, 2004).
The company's management put a lot of emphasis on taking care of its employees, encouraging an entrepreneurial spirit, treating each other with respect, and being committed
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
I. Introduction Southwest Airlines has come from an underdog to being one of the best airlines in the industry. This reputation translates from its strategic management of resources. The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and is one of the most profitable airlines in the industry (Jackson et al., 2012). Corporate culture concentrates on empowering the workforce. It shows through Southwest Airlines core values that “happy employees lead to happy customers, which create happy shareholders” (Jackson et al., 2012).
job security and services .As well ethical values to maintain structure and integrity of the
I would desire that the company generates profits as that what keeps an organization going forward. It is vital to strive to keep the business as profitable as possible without violating any ethical standards. Customer service is an integral part of management philosophy as customers are important to every business. As a manager, it is vital to creating products and services that meet the actual and perceived needs of clients. Management requires thinking of the external environment since there is a significant change in the environment where the organization operates and there is a need to alter the life of the business to ensure that it reflects the changing
3. Autonomy and Entrepreneurship: This is about encouraging risk taking and innovation. 4. Productivity Through People: This means that everyone is respectful and enthusiastic towards each other. This creates an atmosphere that enables good work.
For example, they have to hire effective employees who have the knowledge and experience in the department to perform better and accomplish the objectives of the organization. Secondly, they work on the processes in the organization. For instance, they coordinate the flights, book flights for passengers, and aircraft maintenance. Finally, they will have the output of their performance. There will be customer service, safer airplanes, offers for customers, and less traffic on routs with other competitors.
Identify some core values of this organization as best as you can. What do they believe in (beyond organizational success or profitability)? How might their revealing these values to customers and employees create opportunities to exceed expectations? How can they translate core values into actions to produce A-plus value, thus strengthening relationships?
The guiding principles describe how employees at Midas Safety are going to work together in order to achieve the ambition 2020 and a united company. They are aimed at employees and managers alike and point out what is important in their daily business. CUSTOMER CENTRCITY EMPOWERED PEOPLE TRANSPARENT EXCELLENCE ADAPTABLE INNOVATION AUTHENTIC LEADERSHIP SUSTAINABILITY
Companies should have only enough workers to perform essential operational functions. Hire employees who are well trained and able to pro-vide results. Moreover, employees should be happy, keep them motivated. Remember that just being good at one thing doesn't mean it's enough for the business to be successful. The owner should be adept at several things such as hiring, accounting, marketing, public relations, etc. And, although initia...
57). During recruitment, younger candidates are likely to show higher interest in a company with a successful sustainability program (SHRM, 2011, p. 33). Employers should seek those who seek to include environmental stewardship and social responsibility in their core values (Liebowitz, 2010, p. 52). Employers should also identify those individuals who are willing to work as team, adapt quickly to change, and inclined to take risk while finding creative solutions to problems. Success with new employees depends on early introduction of company sustainability goals; by including sustainability in the onboarding process, employees can relate the sustainability efforts to their job
To cater to customer needs. To keep in mind the complications that arises in different situations and handling it. Teamwork and proper service, internal strategy and proper communication.
...stomer service is essential in any organization. Its importance has positive implications on the business. Having an excellent customer service will motivate the organization’s employees. This will result in a win-win situation because a happy employee is a productive employee. When a motivated employee helps customers he/she will ensure that the customers are satisfied in a way that exceeds their expectations. These customers will then go out in to the public and share their experience with friends who will eventually patronize the business. In the long run the business gains more customers and increases its profits. Therefore, every organization should attempt to implement and preserve an excellent customer service strategy. This will give the organization a competitive edge above other organizations and establish a reputable image every business entity long for.