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Toyota Motor Corporation strategic case
Toyota Motor Corporation strategic case
Toyota Motor Corporation strategic case
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2.0 COMPANY OVERVIEW
2.1 Company’s background
Toyota Motor Corporation was founded in year 1937, August 28 by Kichiro Toyoda. His decision to take Toyoda Loom Works into automobile manufacturing creates Toyota Motor Corporation, the world's largest automobile manufacturer .Toyota Motor Corporation Limited. (TMC) was first established as a separated company from Toyoda Automobile Loom work which is leading in manufacturing of weaving machinery. Sakichi Toyoda, who is known as the king of investors is the head of Toyota Automobile Loom work.
In 1950, the giant automaker faced its one and only strike. This event, however, gave Toyota an important philosophy, supplied to its labour and management system which assisted Toyota to achieved mutual growth and success in both domestic and overseas markets. Today, this philosophy is very significant to the structure of Toyota.
Production system of Toyota was improved in the late 1950s, establishing the 'Toyota Production System. This system became the key factor in the reduction of inventories and defect in the plants of Toyota and its suppliers. It also strengthened Toyota’s entire operations worldwide. In 1947, it launched its first small cars namely ‘Toyopet’. Toyota started its operation outside Japan in 1959 in Brazil and continued with developing network of foreign plants.
Toyota celebrated its 60th anniversary in August 1997. It believes that its domestic production can provide customers with the productions they need, giving it the stable and long-term development. It also has a development facilities and global network of design and research, consisting Japan, Europe, North America markets.
Toyota is at rank 8 in fortune worldwide 500 2007 companies of the world Toyota Mot...
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...g industry in Malaysia.
Automotive Industries Sendirian Berhad (AISB) is the Leading OEM maker for Exhaust System & Reinforcement Instrument Panel. AISB is committed to Research & Development (R&D) and a culture of excellence. Sankei Industry of Japan began a permanent R&D partnership with AISB’s in 1985. In addition, AISB has applied the Toyota Production System (TPS) initiatives to enhance the efficiency. AISB is also associating with 7 TA partners; mainly worldwide exhaust makers from Japan & USA for technical development of exhaust system.
Toyota Boshoku UMW Sdn. Bhd. (TBU), is a joint venture company with Toyota Boshoku Corporation, Japan. By using the Just-in-Time (JIT) method, TBU focuses on manufacturing and assembling high quality and interior parts, cost-effective car seats, door trims for all Toyota cars and Hino commercial vehicles assembled by ASSB.
With the objective of manufacturing the vehicles in the most effective way and supplying the vehicles to the customers on time. The Toyota Production System (TPS) governs on two theories, namely "Jidoka" implying humanized automation that discovers process glitches and product shortcomings so that the equipment stops straight away averting further flawed production. The second concept of "Just-in-Time"(JIT) shows in a continuous flow, each procedure will only yield the fixed quantity as required by the succeeding process. During the commencement of Toyota, the market demand was at the peak. They touched a limit where they couldn 't meet these escalating demands. In a conventional way, they positioned all the machines together. However, after the implementation of production simulator with all the support from the people and management, they altered the layout of the entire plant as per their process flow. This made their work easier in terms of carrying parts back and forth in between the processes. With the vision of multi-tasking, each worker was executing on more than one machine. These lead to the
Toyota- focused differentiation, medium pricing, breadth of product line is low. Company is known for quality products, and nice styling.
According to Toyota, they have undertaken a manufacturing revolution that has fundamentally changed established practices; all the way back to the product development and design. They have done this by integrating four areas: design, production engineering, procurement, and component supply. They have achieved higher quality at lower costs by creating standardized, multipurpose components. Also the reduction in cost has heightened the value and fortifies the competitiveness of product. To do this, Toyota has required intensive coordination with its suppliers. Another factor of their Integrated Low Cost is that Toyota steadily feeds cost improvements back into the product to raise their value along with the fact that four Toyota’s seven corporate auditors are outside corporate auditors.
Toyota Motor Corporation is a Japan based company, whose headquarters are located in Aichi Prefecture. The company was founded by Kiichiri Toyoda in 1937. Currently the company’s CEO is Akio Toyoda. Toyota is basically into cars and it is one of the top players in the world in this industry. Toyota also owns two other brands namely Lexus and Scion, which gives the company a lot of advantage over it’s other competitors. Toyota manufactures sedans, saloons, suvs, muvs, pick-up trucks and buses. During the year 2013 Toyota had approximately 333,498 employees, who were working globally. In March 2013, Toyota was ranked as the thirteenth biggest organization globally in terms of its revenue. In the following table we can see the financial report of Toyota Motor Corporation in the year 2013-
(5) Liker, Jeffrey K. The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. New York: McGraw-Hill, 2004. Print.
Its objective is to integrate people, process, and technology. Toytoa’s product development procedure is essentially different from a manufacturing process. Its backbone is not visible, but knowledge and information which are untouchable. The product development’s cycle time is much longer than hours. It usually takes weeks or even months. The production chains are non-linear and multi-directional. Workers are no longer manufacturing workers but specialists with high diverse technology. This product development strategy is viable for Toyota. This is because this strategy does help Toyota to prolong the life cycle of current product. For instance, Toyota Camry is a very successful current product which is prolonged its life. Camry has been made since 1980s. Camry is set at an middle-high level of family veichle. After 30 years development, Camry is still very famous all over the world. This cannot be separeted by Toyota’s successful product development strategy. One of the key features of the Toyota product development system is functional engineering managers. They are primarily teachers in the Toyota system, who are the most technically competent engineers, with the highest levels of experience. Toyota’s management group is consist of high educated experts. They were all engineers and their technical excellence is very famous. But recently, Toyota’s product development system does not work very well. In
Toyota has adopted an expansion strategy aimed at increasing the company’s market share through sustainable growth. This will be done based on the delivery of high quality, and safe cars, at an affordable price. As the company seeks to expand to new markets, focus will be on maintaining an organizational culture that allows optimum efficiency in the ever dynamic global market.
Lean assembling keeps Toyota ' generation expenses low. Reaction is the capacity to venture in every business corner they need, which issues them a tremendous focused edge. Next to this current Toyota 's autos are viewed as dependable and high quality.Combining these four interesting highlights: High Quality, unwavering quality, capacity to accomplish each fascinating specialty showcase accordingly taking care of demand and asking a reasonable cost empowered Toyota to develop much greater than alternate
Research and design and innovation play a huge role in this strategy, in which Toyota already has an advantage due to their successes. Toyota has numerous research and development facilities across the globe. Some of their focuses are on vehicle engineering and evaluation, interior and exterior design, advanced design, advanced engineering, product planning, and evaluation basic research. These functions are performed at more than one location, which allows for more broadened creativity from around the world.
Toyota seemed to be suffering from a major problem with their decision making. Decision making for an organization the size and influence of Toyota needs to be top of mind for its management structure, from the CEO down to the supervisors in their manufacturing facilities.
Toyota Motor Corporation is one of the largest automakers in the world. At its annual conference in Tokyo on May 8, 2008, the company announced that activities through March 2008 generated a sales figure of $252.7 billion, a new record for the company. However, the company is lowering expectations for the coming year due to a stronger yen, a slowing American economy, and the rising cost of raw materials (Rowley, 2008). If Toyota is to continue increasing its revenue, it must examine its business practice and determine on a course of action to maximize its profit.
Toyota seeks to revitalize their venture spirit by reforming their consciousness in light of the Global Vision through other efforts. Toyota Company has mostly focusing on the areas of development, design and procurement. As an example Toyota has been creating innovative synthesis of development and design through a new car making policy building better cars. By introducing different cars that meet local needs in rapidly growing emerging markets, the executive seeks on an increase in the share of Toyota global sales made up by emerging
Toyota is one of the leading Japanese automobile manufacturing organizations in today’s era. In order to maintain their worldwide leadership they are able to maintain their specific forms of manufacturing system. Toyota is technology-based, comprehensive production management system with the primary goals of increasing productivity and reducing costs (Monden 1983).According to this Toyota is focused on providing the best within the budget. Among many of the development process I think simultaneous engineering is the vital one that Toyota follows. Toyota had been integrating simultaneous engineering for several years. Toyota plans, most machine, new or old, are equipped with such de- vices as well as various safety devices, fixed-position stopping, the full-work sys- tem, and baka-yoke fool proofing systems to prevent defective products. In this way, human intelligence, or human touch, is given to the machines.” (Ohno 1988, pp. 4-6). Production system of Toyota is the basis for much of the “Lean Production” movement and has dominated manufacturing trend for many years. Toyota’s performance is based on tools and quality improvement methods .Tools and techniques are one part while quality control, total quality control, business management techniques are another part to make Toyota better than the competitors. Manufacturing and production engineers use computer technology from early beginning for concept development and designing of their product which is less than 12 months or even less for derivative vehicle. Hence, the product development process of Toyota is more likely similar to that of Black and Decker which use engineering, industrial design, model making and prototyping, testing and computer ...
In 1950s, Toyota has developed lean thinking. The Toyota Production System aspires to minimize waste and increase efficiency while at the same time enhances its product quality. From this initiative, Toyota managed to widen its competitive edge by employed fewer employees in the car production with a small number of flaw products.
All employees of Toyota are satisfied with lower level needs, they make great wages, they have job stability, and the job sites are full of safety initiatives and well planned (Liker, 2004, p.210). Toyota also provides family benefits to help with raising children and the wellbeing and health while at work, with all these benefits employees are content and can focus on big picture ideas. Toyota promotes a strong team mood and a sense