Toyota Marketing Strategy

"In the history of the modern corporation, Toyota 's march to the top from its humble beginnings as a textile machinery manufacturer in the mill town of Koromo-now Toyota City is one of the most remarkable examples ever of managing for the long term"(hbr.org). Toyota today have done well to encourage a thinking culture in their regular business and very successful led the world to believe they are a green company, with the lunch of the green Priuc.

The Prius has had so much worldwide leading everyone to believe they are the best in environmental engineering. However, Toyota Prius has allowed the other models in the Toyota range to benefits from the knock effects. As looking the other different brands Toyota have counted as one of the creative

Toyota seeks to revitalize their venture spirit by reforming their consciousness in light of the Global Vision through other efforts. Toyota Company has mostly focusing on the areas of development, design and procurement. As an example Toyota has been creating innovative synthesis of development and design through a new car making policy building better cars. By introducing different cars that meet local needs in rapidly growing emerging markets, the executive seeks on an increase in the share of Toyota global sales made up by emerging

Its success owes to adapt its supply to the needs and requirements of the europeans, based on total quality strategy, innovation and continuous competitive spirit. In Europe in 2003, the Japanese company under three brands owned Toyota, Daihatsu and Hino, recorded a 4.4% market share. In 2004 there were 17 production units of Japanese automotive facilities in the European Union; they produce 1.3 million vehicles and 14 research and development centers. It is estimated that these investments have created 200,000 new jobs. The European market is too important to be ignored, said the Japanese 's, it is still a strong market that rivals many companies for and it has a unique industrial