Tinder Case Study

895 Words2 Pages

Tinder is a mobile dating app that has taken over the online dating world and alarmingly beat out its competitors. With its game like layout, which makes the app enjoyable to use, Tinder’s amount of daily users has exponentially increased. Tinder has become popular because humans are attracted to Tinder’s design and logistics which play into real life situations. Tinder sets itself apart from other dating apps because the app acknowledges human nature’s psychology of attraction, banishes the fear of rejection, and pushes its users enough to communicate with other users. As many people may know, Tinder has a game like quality to the app in which the users swipe right if the user is attracted to the user they see on their screen and left if …show more content…

As the creators of Tinder probably already know, proximity plays a big role in attraction. Before a user swipes left or right for a photo of another user, the user is able to see how far the other user is from them. People are more inclined to meet and talk to people who are close to them. A common example of how proximity plays into attraction is the common persona of “the boy next door.” Because the relatively attractive boy lives across the street, people will find this boy more attractive than they might find him if he lived 500 miles away from them. Tinder’s distance feature is yet another ingenious idea that promotes Tinder’s popularity because more people are inclined to travel to a convenient location to meet people and Tinder took note of that when they added the distance feature. Unlike other dating sites such as eHarmony and Match.com, Tinder makes meeting people convenient because of the distance feature, which encourages people to use the dating app if they want to meet new people. Also, the Tinder user can swipe right due to how close the two users are and end up becoming friends with the other user, even if the users do not romantically …show more content…

The creators of Tinder noticed that in today’s dating realm, people are shying away from initiating new relationships with strangers. However, people are not afraid of initiating new relationships once they get over the fear of approaching the other person. This shyness can be identified in modern dating culture, unlike in the dating realm ten years ago. By noticing this trend, the creators of Tinder cushion the users by only permitting users to talk to other users if both of the users find each other attractive. Users are more comfortable to talk to other users when the user knows that the other user finds them attractive. This feature is arguably the main feature that sets Tinder apart from other dating apps. Knowing that the two people find each other attractive is comforting and makes the dating app seem not so menacing to join, unlike other dating

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