Tim Horton Vs Starbucks Canada

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Starbucks Canada had launched its mobile application service in 2011 which enabled customers to find nearby stores and pay their bill through Starbucks cards, which were physical cards that could be recharged through mobile application, it was easy to setup and maintain. One of its competitors, Tim Horton, Canada’s largest coffee chain had launched its application in 2013 which surpassed Starbucks ability to offer customer convenient ways to pay for its products by offering the customer a new tap-to-pay mobile technology that allowed customers to make payment through debit cards and credit cards. So, Tim Horton had a competitive advantage as compared to Starbucks. And to maintain its position in the long run in the Canadian coffee market, Starbucks

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