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The strategic management process of Starbucks
Research/Articles on Application of job order costing
The strategic management process of Starbucks
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Cost accounting system has two types, job order costing, and process cost system. These two cost systems are very different, almost every company uses order costing or process costing. Starbucks, is a coffee shop where citizens congregate to drink there morning coffee, study, and or socialize. Starbucks is one of the oldest and largest privately held specialty coffee retailer in the United States. (Starbucks) Their passion is to discover the flavors you love and always bring it home, delivering the look, taste and aroma of the world’s best coffee and teas. Job order costing is a very easy way in order to help Starbucks managers to know how much profit their company (Starbucks) made. From each job they’ve done. Starbucks’s drinks are delivered …show more content…
they use the weakness of the competitor company to for example, reliance on US market, reliance on beverage innovation, lover revenue and income per employee, lower returns on quality than peers and problems in some international operations. Starbucks now are working really well on their technology in order to succeed. They now have new thing in which you can order and pay to their customer is about meeting their needs of convenience and customization at any time. Over many competitors, Starbucks now represents the easiest and fastest technology application on the phones they can be received by their customers and store partners. According to starbucks.com, the mobile order and pay feature allows customer to choose the beverage and food items. Starbucks correlates the job order cost system, by customizing the beverages in its stores. The raw materials are coffee. The works in process is the part where the customer customizes their order. An example of this step is when a guest orders the “iced coffee with two pumps of caramel syrup with soy milk. The finished product is the completed drinks that the barista makes. The cost of goods sold is the sale of the drink to the customer. It is a customized drink so the customer is paying for the “cost assigned for each job or …show more content…
Job order cost system about customization in that company. An important feature of job order cost system is that each job or batch has its own distinguishing characteristics. (Paul D. Kimmel) Coffee Bean and Tea Leaf stated that their representative creates flavors, “we work directly with tea growers in these regions in handcrafting varieties of tea that meet our exacting specifications” (coffee Bean and Tea Leaf). The main competitor is Starbucks, but Starbucks is using process cost system, which rely upon to manufacture its products. An example is when a guest orders the “iced dark roast with two pumps of caramel syrup with soy milk. The finished product is the completed drinks that the barista makes. The cost of goods sold is the sale of the drink to the customer. It is a customized drink so the customer is paying for the “cost assigned for each job or
Starbucks Financial Analysis Company Overview Starbucks is the world’s largest specialty coffee retailer, with more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products.
Involving technology with their market structure. Starbucks provide their dine-in customers with unlimited Wi-Fi connectivity. Customers feel comfortable in their environment and perhaps stick around a bit more to enjoy other comfort items and merchandize offered by the store. Starbucks Company have entered into business with technology gurus like Yahoo, Google and Apple. These three technological companies serve as a media outlet for the Starbucks brand. Apple has incorporated an application in their software where consumers may purchase coffee orders from their phones and pick up the product at the closest retail Starbucks store.
Starbucks has completed very respectable use of information technology all over the company to ambition performance. It has absorbed on digital innovation in determination business. In 2015, it released its Mobile Order and Pay feature. In this respect it has also joined with The New York Times and conveyance app Lyft.
Process costing System is an accounting expression which describes one method to determine the manufacturing costs to the units manufactured . Processing is typically used when similar units are mass produced. Also process costing system is a type of accounting process costing which is used to determine the cost of a produced inventory. Chartered Institute of Management Accountants (CIMA) defines process costing as " The costing method applicable where goods or services result from a sequence of continuous or repetitive operations or processes. Costs are average over the units produced during the period, being initially charged to the operation or process "( College Accounting Coach, 2007). Process costing is more important and appropriate for all businesses producing identical products during which production is an ongoing flow. Toyota is on the of the major companies in the world that used well-known new philosophic management to produce identical products using process costing system.
Transformation: Initially, two things were done to see how well the supply chain was serving stores, and find out where costs were involved. It was concluded that less than half of store deliveries arrived on time. It was observed that excessive outlays were due to outsourcing; around 70% percent of Starbucks' supply chain operating expenses were due to outsourcing for transportation, third-party logistics, and contract manufacturing. After a lot of research, a three step supply chain transformation was decided. According to the plan, the company decided to reorganize its supply chain organization, simplify the structure and define functional roles.
Starbucks has many business-level strategies, such as cost leadership strategy. Starbucks focused on increasing its profits and compete with other competitors (Starbucks,n.d). According to Starbucks (n.d), “a cost leadership business strategy focuses on gaining advantage by reducing its economic costs below all of its competitors. Although Starbucks targets product differentiation as their main business strategy, they have also implemented cost savings strategies in an effort to maximize profitability. An example of Starbucks cost saving strategy can be identified between 2007 and 2008 when their operational expenses increased by more than $125 million while sales for the same time period were beginning to dip. As outsourcing for distribution contributed to 70% of Starbucks operational expenses, they began targeting these outsourcing agreements for renegotiations in an effort to bring down costs.” Starbucks intended to reduce their
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
There are two main types of cost accounting systems, job costing and process costing. In job costing, each job is tracked separately. For example, a company that install roofs can keep track of each cost separately. They can easily track labor by tracking the total amount of human hours spent of the job and what each person was paid. Materials can easily be tracked by tracking the total costs of supplies needed to complete the job. For job costing the total costs of each job can be easily tracked. Some examples of professions that use job costing are carpenters, painters, and computer repair. In process costing, a large number of the same or very similar products are produced in large numbers - examples include
One could argue that this could be imitated by competitors but it also is very costly. Another strategy is their strategic alliances and acquisitions such as Teavana (Tea), Bay Breads, Evolution Fresh, and many more. Their acquisition strategy has known to be very horizontal. This gives Starbucks the ability to effectively leverage their cornerstone product differentiation strategies by offering a premium product mix of the highest quality beverages and snacks. Starbucks’ goal is to provide each and every customer with a unique “Starbucks Experience” excellent customer service, and well maintained stores which in turn translates to a high degree of customer loyalty. Its HRM value-based approach is for building strong internal and external relationships with suppliers which helps its deployment to international markets, horizontal integration, and organic expansion across the world. Starbucks is known for its high knowledge employees. Human capital is the main asset for most companies and they are provided with great benefits, stock options, retirement accounts, and competitive pay. Good human capital translates into great customer service. I talked to my friends about working at Starbucks and they both said it
One important aspect of Starbucks is his supply chain strategy. “The ability of supply chains to provide the level of value desired by the customers begins, with the capacity of channel integrators to optimize their productive resources” (Frederick Ross, 2008).
Job-order costing is used in situations where the organization offers many different products or services, such as in furniture manufacturing, hospitals, and legal firms. Process costing is used where units of product are homogeneous, such as in flour milling or cement production.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
Starbucks’ generic competitive strategy is differentiation strategy. Starbucks differentiate themselves from competitors and other players in a strong way along the several dimensions like high quality coffee, innovation and their unique experience and large number of locations. For instance, their instant coffee line VIA was a part of their differentiation and low cost leadership strategy. VIA is a low cost alternative to regular coffee and a...
The overall purpose of cost accounting is to advise top administration and the management team on the most suitable and cost effective methods and actions to employ based on cost, capability and efficiencies of a given product or service. It can be defined as the method where all the expenditures used during execution of business activities are gathered, categorized, examined and noted down (Horngren & Srikant, 2000). Once these numbers are gathered and recorded the information is used to determine a selling price and/or to identify possible investment opportunities. Although the principal aim or function of cost accounting is to help the business administration with their decision making and business planning process, the cost accounting data
A job order cost system is one in which costs are accumulated by individual products. Furthermore, a job-order costing system is utilized for assigning manufacturing costs to an individual product or batches of products. Generally, the job order costing system is used only when the products manufactured are adequately different from each other. In contrast, when products are identical or nearly identical, the process-costing system will likely be used (Averkamp, 2016). In addition, a job-order costing system is generally used by companies that manufacture a number of contrasting products.