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The nature of csr in a business
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Why would a company choose to work through intermediaries when selling products in a foreign county? Intermediaries also called brokers or agents are individuals or companies who work to connect buyers and sellers of a given product together without taking any ownership of the product. They are paid a percentage of the total transaction. This helps the exporter because the intermediary is usually more familiar with the local conditions and marketing needs to help even small businesses with exporting.
3.17 Concept Integration? The prompt question asks if one should give “incentive money” to a customs agent to ensure there are no hang-ups when waiting on manufacturing supplies from overseas. The first concern that leaps to mind is just
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How have these factors shaped Nike’s CSR actions over the past two decades? Nike is one of the most popular brands in our society today; with sales hitting some $30 billion dollars in 2015. (Brettman, 2015) While the brand has long enjoyed a status associated with high quality products, it also suffered a severe blow to its reputation during the 1990’s. This was due to reports unethical labor practices and erroneous environmental violations. It was these challenges that caused the company to emerge as a model for what social and environmental responsibility should look like. Nike has spent a considerable amount of time focused on corporate social responsibility (CSR). Corporate social responsibility is defined as the notion that business has an obligation to society beyond the pursuit of profits. (Bovee & Thill, 2015) Over the last twenty years and in fact, now they release a report card every year showing where they measure against the CSR. Nike is focused on sustainable manufacturing, as well as monitoring and improving the working conditions for workers at their …show more content…
A businesses success is generally measured by its profits. While there was a time in our society’s history where consumers did not care where there products came from or whether or not they were produced ethically, there seems to have been a shift in the last 40 years or so. Perhaps it’s due to the increased amount of media coverage or because younger generations are more informed, but consumers nowadays are placing a high value on and patronize companies who embed some sort of social responsibility into their business model. Let’s take the success of Trader’s Joe. In 2010, Trader Joes began shifting to remove all the products from its stores shelves that were not harvested in an environmentally sustainable manner and by 2012, they achieved their goal. (Brown, 2013) Today, Trader Joe’s is a major competitor in the grocery market industry with nearly $9 billion dollars in sales in 2015. In addition, In addition to providing sustainable food to its customers, Trader Joe’s is also fighting hunger through its food donation programs. In an effort to live out their slogan “Your Neighborhood Store,” the company has long running policy in place to donate products that are not suitable for sale but are safe for consumption. (Brown, 2013) The Trader Joe’s example demonstrates how a business can shift its efforts to be more socially responsible. As they
For 85 years, Publix Super Markets, Inc. (Publix), a nationwide chain, has set the precedent for Corporate Social Responsibility (CSR) and sustainability. With an added emphasis on the past 15 years due to the implementation of their Green Routine program, Publix has become the gold-standard of sustainability, with comprehensive philanthropic initiatives that support and intertwine housing, education, food security, technology, and more. Publix is taking strides to become more sustainable, environmentally friendly, and beneficial to the local community. By breaking down sustainability into 3 core concepts: social justice, environmental integrity, and economic prosperity, an analysis can be made about the current Publix sustainability
According to, Kelly |Williams (2014), BUSN 6th edition, social responsibility is the obligation of a business to contribute to society. Therefore, the Cheesecake factory should can get evolved in more socially responsible activities by simply giving back to less fortunate. They can simply start by donating the leftover food that wouldn’t be used to shelters. Also, the can get evolved in a holiday food drive, and serve the less fortunate in their restaurant and let them experience dining out. A company’s social responsible efforts illustrate actual proof that the company is ethically responsible to its customers. They can also put effort in the youth, and offer simple jobs to troubled teenagers. This really reflects their core value that each and every person is special to
In most cases, profits and social welfare are at odds. In such a case, business executives being answerable to shareholders are likely to focus on the profit-making aspect of the business rather than going against the interest of their shareholders by promoting social welfare at the expense of profits. In addition, research shows that companies actively involved in Corporate Social Responsibility efforts are more likely to be targeted by activists (Kress, 2011). In fact, it has been established that many companies initiate corporate social welfare projects when they stand to gain from those projects. For example, automakers resulted to creating fuel-efficient vehicles when they became profitable; similarly, energy conservation became an important CSR activity when the cost of energy became very costly. As such, the companies are benefiting their society as they follow their own
21). Corporate social responsibility (CSR) directly corresponds to one’s organizational culture and the voluntary implementation of these beliefs, expectations and values. It goes hand in hand with their organizational reputability, especially if society benefits from them operating in an economic, social and environmentally sustainable manner (Global Affairs Canada, 2016). Two companies that demonstrate this initiative mindset are Tentree and Nike, yet they execute in completely different manners. On the organizational spectrum Tentree falls under the Social Venture category, meaning they are for-profit but also on focus on issues regarding social equity and environmental sustainability. Their social responsibility initiative is to plant ten trees for every item purchased by individuals on their website, or from retail vendors (Tentree, n.d., para. 1). Nike is categorized under being a Social Purpose Business because it achieves its desired social impact as well as continuous profit (Jones, George, & Haddad, 2016, p. 4). Nike’s social responsibility initiative is to transform production development and manufacturing to overall minimize the company 's environmental footprint (Nike,
Times have changed drastically for businesses since the Internet and social media have become part of our everyday lives. It’s now easier than ever for the individual to gather data and follow organizations to ensure they are performing legally, morally, and ethically. Stakeholders believe that organizations have a social obligation to operate their business in an ethically, socially, and environmentally responsible way. The term for this idea is Corporate Citizenship. Corporate Citizenship is “the extent to which businesses are socially responsible for meeting legal, ethical and economic responsibilities placed on them by shareholders. The aim is for businesses to create higher standards of living and quality of life in the communities in which they operate, while still preserving profitability for stakeholders” (Investopedia.com, 2013). Stakeholders are expecting organizations to conduct business in a way that meets legal, ethical, economic, and philanthropic expectations that go beyond commercial relationships. Many organizations are including corporate responsibilities in their corporate mission statements and goals. They want stakeholders to see that they practice ethical behavior and are committed to their local communities in order to maintain a positive corporate image. According to CNN Money “Wal-Mart Stores Inc., had $469.2 billion in revenue last year and has reclaimed the top ranking in the Fortune 500 ranking of the largest U.S. companies by revenue”( Hathaway, 2013). Wal-Mart has over 10,800 stores and is a company that can have a tremendous impact upon the environment and their current employees and future employees. Largely due to its size and resultant influence, Wal-Mart is receiving constant pressure t...
Nike has been under a great deal of pressure to correct the misdoings that have been done regarding production facilities in the East. As Nike is responsible for these plants, their reputation has been tainted with increasing public debate about ethical matters. While Nike still promotes itself as one of the industry leaders in corporate social responsibility, workers in Asia are still forced to work excessively long hours in substandard environments and are not paid enough to meet the basic needs for themselves or their families. They are faced to a life of poverty and are unfortunate subjects to harassment and violent threats if they make any attempt to form unions or tell journalists about labour abuses in their factories. Phil Knight’s speech regarding Nike’s steps to improving human rights in Asian countries was a step in the right direction for Nike, but it would have been much more effective had Nike fully followed through with these initiatives.
Materialistic things consume today’s society, whether it is cars, clothing, or jewelry, in a sense we rely on these objects for our happiness. Companies such as Nike, Gap, and Toms, have all had major success do to their loyal customers, who seek the name brand logo of their company. These companies have continued to grow tremendously, making billions of dollars; the companies strive to find ways to outsourcing its manufacturing, in hopes of making more and more profit. Profit is not the only thing that rises, many questions and investigations have occurred, exposing the poor ethical choices these businesses have made. Nike, one of the most well- known and profitable companies have experienced this heavy scrutiny first hand. Throughout this essay the reader will gain a better understanding of Nike’s poor ethical business decisions and what actions they took in order to repair their image.
Nike has always been a company that's been questioned ethically. People have heard about the stories of the sweatshops in Southeast Asia exploiting adolescent employees for unreasonably small amounts of money. This had blemished Nike’s reputation several years ago, but since then, it has strived to become a truly respectable company. Located on Nike's website you can find Phil Knight's credo about ethics. It is as follows:
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
Nike has suffered attacks from a number of agencies and organizations throughout the world that claim that the workers who manufacture Nike shoes are denied the basic essentials of living—a fair wage and decent benefits. All that occurs while several sport megastars are reaping in multimillion dollar contracts to promote Nike shoes. Over the years, Nike formulated tactics to deal with the problems of working conditions and compensation in subcontractors. It hired a strong consultant (Andrew Young), commissioned an independent audit of its subcontractors, and spelled out initiatives to improve those working conditions. Still, Nike’s critics were not satisfied. They protested on university campuses and accused Nike of continuing to hide the conditions of workers.
Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds. Individuals’ needs and wants are not only essential but the base of an advertisement’s success. The purpose of this essay is to conduct my own research about a company that has transcended barriers such as race, disabilities, and gender with a phrase that has sparked interest, innovation and motivation all over the world: “Just Do It”. Since the 1980’s Nike has not only become one of the leading sports brands, but a corporation that learned just how to convey a message and reach their target consumers through successful advertisement. The question is: What is portrayed through Nike’s advertisement and slogans? How has this helped sales, and how far has advertisement pushed its success? The objective of this research paper is to find and understand in-depth answers to these questions that bring a
With the increasing awareness and publicity of poor working conditions in subcontracted factories in East Asia, Nike has stimulated an uprising of activist and watchdog groups working toward seeing these conditions changed. With Nike in the negative spotlight, various organizations have revolved around generating a negative outlook on Nike’s practices of social irresponsibility. Certain campaigns such as the “National Days of Consciousness” and “International Day of Protest” were organized to educate people on the deplorable working conditions in Nike’s Asian manufacturing plants, and were designed to get more people involved in global employment issues.
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...
...it can be quite challenging to monitor, adapt to, and respond to so many demands and obligations, but it is well worth for it. Not only is it ethical and helps you treat people and nature fairly and respectfully, but it is also just good business sense. Nowadays, customers are attracted to companies and brands that are socially responsible. Take, for instance, the green fashion movement. While it was once dismissed as a trend, its ability to stick around for so many years has proven that people want to do well and buy good.