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NIKE's Labour Troubles
Nike publicizes itself as one of the leading industries in corporate responsibility. However, they do not comply with several human rights obligations overseas in countries like Thailand, Pakistan, China, Vietnam and Indonesia. In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral human rights they should be entitled to. Sweatshops are unethical, immoral and demonstrate Nike’s ignorance towards their social responsibilities abroad. Within these facilities, workers endure stressfully long days under undesirable conditions, often with no breaks and very little pay. While this is going on overseas, sponsored athletes are being paid million dollar salaries here in North America. Although Nike’s reputation has been foiled through the tabloids regarding this issue, they have been making a substantial effort to “clean up” production messes in the East.
Nike, as many other companies do, facilitates production in other countries to help grow sales in those particular regions. The main difference between Nike and some of the other companies is that other companies do not support the exploitation of labourers or human rights. Not to suggest that Nike promotes labour exploitation, but they are less strict about these rules than other companies in foreign markets. Impacts on health and safety are a major factor for employees in sweatshops. However, physical and sexual abuse is another serious concern of many of the sweatshop workers. Most of the sweatshops run by Nike contractors are factories located in relatively small spaces to save on real estate costs. They are often soiled with dirt and kept unheated to save on expenses. Broken glass and dangerous equipment is left on the floors causing potential dangers to any people scattered within the factory. Employees are subject to harassment and violent punishments if work is not being completed as thoroughly and efficiently as the contractors would like. Workers slave under unfavourable conditions for up to 14-hour days often with no breaks. These employees are paid less than $100 US and work on average over 250 hours per month. "Substandard wages keep factory workers in poverty and force them to work excessi...
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... strongly suggest that awareness of sweatshop abuses is turning consumers away from Nike.” (International Nike Mobilization - www.haleokala.com).
Nike has been under a great deal of pressure to correct the misdoings that have been done regarding production facilities in the East. As Nike is responsible for these plants, their reputation has been tainted with increasing public debate about ethical matters. While Nike still promotes itself as one of the industry leaders in corporate social responsibility, workers in Asia are still forced to work excessively long hours in substandard environments and are not paid enough to meet the basic needs for themselves or their families. They are faced to a life of poverty and are unfortunate subjects to harassment and violent threats if they make any attempt to form unions or tell journalists about labour abuses in their factories. Phil Knight’s speech regarding Nike’s steps to improving human rights in Asian countries was a step in the right direction for Nike, but it would have been much more effective had Nike fully followed through with these initiatives.
Works Cited
Campaign For Labour Rights “International Nike Mobilization”.
Corporations in the United States have proved time and time again that they are all about profit and not about what is good for America. One example of this is the fact that many corporations have factories in other countries, or buy from other corporations that do. Nike (an athletic shoe and clothing company) produces most of their shoes and apparel in factories in other countries, including Japan, South Korea, Indonesia, China, Vietnam and Malaysia. According to Nike’s factory disclosure list released May 2011, only 49 of it’s over 700 factories are located in the U.S. (Nike, Inc.) This means that thousands of jobs that could be filled by needy Americans are instead being filled by workers in other countries. This reason that Nike and other corporations outsource is very simple, it is very cheap to do so. In an excerpt from Jeffrey St. Clair's book “Born Under a Bad Sky” the author describes the vast differences between Nike’s production costs and retail prices. “In Vietnam, it costs Nike only $1.50 to manufactu...
Large corporations such as Nike, Gap, and Reebok and many others from the United States have moved their factories to undeveloped nations; barely pay their employees enough to live on. Countries such as China, Indonesia, and Haiti have readily abundant cheap labor. There should be labor laws or an obligation of respecting workers to provide decent working conditions, fair wages, and safety standards.
What are sweatshops? The Miriam-Webster dictionary defines sweatshops as: A shop or factory in which employees work for long hours at low wages and under unhealthy conditions. These factories are mainly located in Third-World countries, although there are still a few in the United States. Many popular, name brand companies like Nike, use sweatshops around the world. Today there is much controversy about sweatshops and whether they should be banned and closed. In reality, the conditions of these factories are terrible. The employees are paid very little, even after working long, hard hours. The supervisors of these shops are often cruel, malicious, and brutal. Sadly, these factories are often the only source of income for Third-World workers. As bad as these sweatshops might be, they have pulled many countries and individuals out of poverty. So, are sweatshops beneficial?
Many people in our society today are constantly asking, "Why do sweatshops exist?" The answer to this question is that companies like Nike and Wal-Mart use sweatshops to produce their goods for a much cheaper rate, to reduce the cost of their products. The problem with sweatshops is that the workers are subject to hard work in often times poor conditions for minimal pay. But although many people may condemn sweatshops, there are some advantages that many people overlook when arguing against sweatshops and their practices.
Pittman, B. (2012, September 14). Nike sweatshop history: Should action be taken?. Retrieved from https://sites.google.com/site/americanlaborcrises/labor-crises/nike-sweatshop-action
... ethics? Well, the honest answer would be to eliminate the sweatshops completely. This is unlikely because it would be very difficult for a company with such a broad reach in the corporate world to shut down its factories overseas. Companies will always continue to exploit lower wages as long as the opportunity is present. A possible way would be to improve their employee surroundings. Since Nike is benefiting from low wages, they should at least provide a safer working environment for its employees. No employee should ever be put at risk due to a lack of environmental awareness. Nike should also pay attention to wage laws that govern the area that they manufacture in. With all the profits Nike earns, it couldn’t possibly hurt them to pay their employees no less than minimum wage. Otherwise, any company that possesses such blatant greed will not last in the long run.
In June of 1996, Life magazine published a article about Nike’s child labor that was occurring in Pakistan. The article showed a little boy who was surrounded by pieces of Nike sports gear. The articles were shoes and soccer balls. Nike then knew then that they had to make some major changes in the way they were producing their items.
Activists charge Nike with having unsafe working conditions, treating its employees improperly, not paying its workers enough wages and forcing people to work overtime and without breaks. There have been several reported cases of abuse at Nike factories in Vietnam. One report claimed that on International Women’s Day of 1997 in Vietnam fifty-six women were forced to run around the factory grounds at Pouchen. Twelve of the women fainted and were taken to a hospital by friends.
Nike does not merely sell products these days. They spend billions of dollars for advertising contracts with famous athletes like Tiger Woods to increase the value of the brand by associating the factor of lifestyle to their products. The company's image has been damaged many times by press releases as well as a variety of NGOs who have long pointed out the inhumane working conditions in the production facilities of sporting goods manufacturers. This leads to the question whether should Nike orientate the regulations of the suppliers to the labor standards in their respective countries or those in the United States? The labor conditions are so inhumane that Nike at least should try to converse to the US standard to improve the situation. The following analysis of an abstract of Nikes’ Responsibility Concept, including SHAPE and their Code of Conduct, should give an insight into the difficulties of the Sweatshops.
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
With the increasing awareness and publicity of poor working conditions in subcontracted factories in East Asia, Nike has stimulated an uprising of activist and watchdog groups working toward seeing these conditions changed. With Nike in the negative spotlight, various organizations have revolved around generating a negative outlook on Nike’s practices of social irresponsibility. Certain campaigns such as the “National Days of Consciousness” and “International Day of Protest” were organized to educate people on the deplorable working conditions in Nike’s Asian manufacturing plants, and were designed to get more people involved in global employment issues.
Nike sought to take advantage of a supposed opportunity to use overseas sweatshop workers in Asia in order to manufacture their overpriced (and poor quality) shoes. Even though I have only bought Nike after this situation was rectified, every pair I have bought has never lasted more than a month, so I refuse to buy them anymore. I had never bought them before because of this controversy, but thought maybe I would try them to see how they hold up to other shoes. Maybe I’m just hard on shoes, or maybe it’s because I have wide feet, however, I think that shoes should last longer than a month! Nike, like other companies, was looking to earn a profit, and despite having a record of exemplary work conditions, saw contracts overseas that would save them a lot of money
The reason that I reach these judgments, for the most unethical decision, Nike lacks of social responsibilities in term of both legal and ethical responsibilities. Although, there were some people agree with sweatshops because it was better than the firm leaves the workers, it was the best of the workers’ only bad options or it was a path from poverty to greater wealth, but if at least Nike improved their workers working standards, it would help to better increase their quality of lives.
Verbal and physical abuse is another problem and in China women were kicked,slapped and verbally abused(daily mail). So If we don’t bring the problem to Nike and the rest of the Nike consumers the problem of unfair wages and abuse will still be prevalent in Nike factories all over the world. Outsourcing happens because companies can get away with more things such as wages. This is happens everywhere in the United States simply due to the fact they can rip their workers off. In California alone 560,000 jobs were taken from the
Nike Debate Nike severed its contract with Saga sports,it's chief supplier,saying Saga’s poor management exposes Nike to the threat of child labor and other labor violations,Their has been an on-going debate regarding Nike and it's use of child labor to manufacture its products , I believe that United States consumers should buy Nike products that have been manufactured with the use of child labor because it’s culturally acceptable and expected for children to work in Third World countries and the families in Third World countries depend on this work for survival. One of the reasons we should continue to support Nike because it is culturally acceptable and expected for children to work in Third World countries. In other cultures, children are expected to work together with their parents.