The Ultimate Polo

1130 Words3 Pages
bulb-icon

Recommended: Marketing mix in a clothing store

Less dressy than a button-up, but more formal than a graphic tee, polo shirts are possibly the most versatile clothing option for women. Because of the high demand, many different retailers produce polo shirts. A retailer’s aspiration is to create a polo with appealing characteristics to make their polo shirt look better than their competition’s. Creating an appealing, simple color scheme, as well as a colorful tag containing all the great features their polo has makes a good impression on their target audience. A flashy price is also used to snag the customer’s attention. Riders® by Lee® appeals to potential customers by producing a comfortable, inexpensive polo shirt with the slimming qualities which makes women think that this shirt is “The Ultimate Polo.”
The first feature which makes this polo stand out is its simple color scheme. The polo shirt I have is black with white buttons. According to Alex, “Black, being the color of sophistication and power, makes me feel like I'm at the top of the world…” (Cherry, 2013). This is also the emotion that Riders® by Lee® is trying to relay to the potential customers by making black an option to purchase. This creates a feeling for the potential consumer that if they buy the polo, they will end up on cloud nine and everything will start going go great. Also, many women prefer to wear simple, inexpensive clothing at home because spaghetti sauce or dirt may stain their shirt. Along with color, plain pattern leaves the customer many different options to wear with the shirt. This creates a logical appeal because the customer doesn’t need to spend as much money on buying many different clothes to match with their other clothes. There are three more color options Riders® by Lee® a...

... middle of paper ...

...into the store. The biggest factor which helps to leave a good impression and continues to persuade the potential customer that this polo is the best is the intricately detailed tags with pictures of models dressed in the polo shirts as well as a list of the polo’s wonderful features. The low price helps to snatch the potential consumer that this product is a good use of their money. Many different tactics are used to entice the customer and convince them that this is “The Ultimate Polo”.

Works Cited

• Cherry, Kendra, and Alex Guest. "Readers Respond: How Does the Color Black Make You Feel?" About.com Psychology. N.p., 2013. Web. 12 Feb. 2014
• "Properties of Cotton." Properties of Cotton. Nanok Kids, 2013. Web. 13 Feb. 2014
• Erin13. "SoulPancake / Conversations / OVERWEIGHT PEOPLE TREATED DIFFERENTLY?" SoulPancake. Discussion Post, 2010. Web. 19 Feb. 2014.

Show More
Related

  • Summary Of Cruelty Civility And Other Weighty Matter

    405 Words  | 1 Pages

    In “Cruelty, Civility, and Other Weighty Matters” by Ann Marie Paulin, she was trying to get across a very important message: skinny doesn’t mean happy. The main idea was about how our culture in America encourages obesity because of the food choices they offer, how expensive weight loss pills and exercise bikes is, and etc., yet the culture also is prejudice against these same fat people that they encourage. It’s a constant back and forth in America between what is convenient with the little time we have in between everything we have to do each day and working out to be skinny enough for everyone to not judge you. Ms. Paulin wrote this article for literally everyone, this article was for skinny people to show them like hey, you’re not all

    Read More

  • Compare And Contrast Victoria And Fredericks Of Hollywood

    814 Words  | 2 Pages

    “Frederick’s of Hollywood, brainchild of the inventor of the push-up bra and purveyor of “marry-a-millionaire” lingerie since 1947” (Blakemore, 2015). Frederick’s created the “sex sells” image for themselves especially marrying a millionaire. They cannot go back from this and just try to reinvent themselves to cater to the everyday women when the company was built from these products. Frederick’s of Hollywood’s catalogs have most of the women in bed in the most uncomfortable position in the most uncomfortable looking lingerie. Victoria’s Secret catalogs are on a beachy location or just on location, not just a set. “That is, demureness is sexy in a middle-class setting and directness is sexy in a working-class setting.” (Blakemore, 2015). The catalogs create the ambiance of where the girls are when they are wearing the lingerie, therefore, it makes us the people shopping from these catalogs feel like we need to be in that place or atmosphere to wear what they are

    Read More

  • Rhetorical Analysis Of Hanes Her Way '

    476 Words  | 1 Pages

    What are the aspects of an underwear advertisement that make us want to buy them? “Hanes Her Way” by Brittany Gray, a freshman at Virginia Commonwealth University, analyzes an underwear advertisement by Hanes. Gray describes the starting scene as a “mild, relaxed morning.” She goes on to describe the music being played, “Fade Into You” by Mazzy Star and acknowledges that the soft ballad complements the pleasant setting. As the male actor speaks about how his wife’s white cotton underwear reminds him of his mother and his childhood, the commercial “fades out on the Hanes trademark.”

    Read More

  • Childhood Obesity in Mississippi

    862 Words  | 2 Pages

    Obese Parents to Blame for Obese Children? (2011, November 4). Issues and Controversies. Retrieved February 16, 2014, from http://www.2facts.com.holyfamily.idm.oclc.org/icof_story.aspx?PIN=ib160612&term=child+obesity

    Read More

  • Levi's Advertising: Bring America Back to the Americans

    1151 Words  | 3 Pages

    Something people might frequently worry about is self-identity, and how to express who they are. When looking for an outlet to do this, the easiest way to show what kind of person someone is, clothes are usually the first choice: a black t-shirt with a cynical saying, or maybe some skinny black jeans. Whether the advertising agencies created the personalities that come with clothes or took advantage of what was already there, clothes are often sold as something more than just clothes. Companies must ask how to convince consumers to buy their product instead of the competitors’, regardless of price difference. Particularly Levi’s jeans, a 150+-year-old American business, has been trying different approaches to packaging the type of consumers that buy their jeans.

    Read More

  • The Globalisation of Obesity

    3548 Words  | 8 Pages

    Interest in the social aspects of obesity is nothing new. Jeffrey Sobal has written extensively about the social and psychological consequences of obesity , including the stigmatisation and discrimination of obese and even overweight individuals (Sobal 2004).

    Read More

  • Harley Davidson Market Analysis

    1808 Words  | 4 Pages

    I. Executive Summary Harley-Davidson is the largest market share holder of over 750cc motorcycles in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products, including a new line of clothing specially designed for women. Growth potential appears very good, especially in the overseas market and the young and mature women and younger market. Gaining a larger market share in this area may require a further increase in production and distribution capacity. We must plan for expansion and build new strategies to target the woman, younger market, as well as the already HD owners and continue to grow as a company.

    Read More

  • Obesity and Poverty

    1107 Words  | 3 Pages

    Libal, Autumn. "The Poor Get Fat, The Rich Get Thin?" Social Discrimination & Body Size: Too Big to FIt? 2005. 40-55. Print. 10 Nov. 2013.

    Read More

  • How the Polo Ralph Lauren Brand Has Achieved Such High Success

    1559 Words  | 4 Pages

    Polo Ralph Lauren the brand has become one of successful brand in America and across the world, as a well-known player in the design and lifestyle industry, under bender Polo Ralph Lauren collection of product range from reasonably inexpensive to expensive brand in men’s, women’s and children wear, accessories, perfumes and home furnishings. Widely seen as the number one brand that symbolize the American Style, Polo Ralph Lauren has implemented to its marketing strategy, which has leaded they to become a strong brand equity since being set up. Also, the brand has been selling its goods internationally, while it has kept up with its 45 years reputation and distinctive image developed across the different products and brands markets. Due to its marketing tools and its high quality brand image, this luxury brand keeps a constant relationship with its customers. Ralph is a truly inspired and continuously aspiring designer. (Garvin, 2008)

    Read More

  • Ralph Lauren

    2552 Words  | 6 Pages

    Mr.Lauren had more dreams to fulfill. He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance, an image of men who wore well-tailored, classic clothes and wore them with style. With that image in mind, Mr Lauren established Polo as a separate menswear company in 1968, producing a complete line of men's clothes. Using only the finest fabrications, Mr. Lares's menswear was distinctive, innovative, but always classic and refined. His suits blended the American Ivy League natural shoulder silhouette with the fitted shape and expensive fabrics of the best European custom tailored clothing. His shirts were all cotton, richly patterned and expertly made. This same care was, and still is, applied to every element of...

    Read More

  • An Analysis Of Calvin Klein's Advertising In American Culture

    1398 Words  | 3 Pages

    Calvin Klein 's #myCalvins campaign features many different celebrities posing in their Calvin Klein underwear with the sentence “I________ in #mycalvins.” This wildly successful advertising campaign uses many different methods to make the ad not only eye-catching but memorable. The ad that this paper is written on features model

    Read More

  • Biography Of Tommy Hilfiger

    1011 Words  | 3 Pages

    With more than thousands of stores operating in over a hundred different countries, Tommy Hilfiger is one of the most recognized brands in the world when it comes to fashion. The designer clothes allow people to have the classy yet cool look at the same time. In this essay I will be discussing with you Tommy Hilfiger more specifically about the man of the company Tommy Hilfiger, Tommy Hilfigers growth as a global company, as well as its success and awards. As Hilfiger once said, “ The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream.”

    Read More

  • Louis Vuitton, Coach, And Dior's Advertising: An Analysis Of Designer Handbags

    1223 Words  | 3 Pages

    Louis Vuitton, Coach, and Dior’s advertisements portray a picturesque scene consisting of simple, yet elegant, details (Coach; Dior; Louis Vuitton). Each ad displays similarly styled handbags with clean lines and only two handles, indicating each company’s desire to keep purses feminine and traditional. The handbags presented are similar to the more traditional style used in the early 20th century, perhaps to invoke a sense of timelessness and luxury. While each handbag advertised consists of differing aspects, it is evident Louis Vuitton, Coach, and Dior are

    Read More

  • History of Blue Jeans

    1780 Words  | 4 Pages

    Blue jeans have been weaving themselves throughout American history since they were created in 1873. In their humble beginnings, jeans started out as the durable work pants used by gold miners and workmen, but over the years jeans has become a word synonymous with America and a world wide marketable fashion that has exploded into many different styles and forms for every generation and gender. Today it would not be unusual to find a women wearing fashionable jeans with high heels, or a gentleman wearing jeans beneath a sport coat. The evolution of jeans’ popularity spans from the creation of denim in the 17th century to them now being used by every famous designer to increase his popularity with consumers.

    Read More

  • Opportunities In The Fashion Industry Essay

    996 Words  | 2 Pages

    Woman’s apparel is often advertised on television and magazines, yet the Internet is becoming a bigger part of many campaigns. Marketers customizing their advertisement based in lifestyle that they are trying to emulate. For example, a commercial could suggest that a particular designer's clothing is makes its customers more appealing to men like Victoria Secret featuring a woman in their underwear and bra. Presenting clothes as transformative is another common advertising strategy for women’s apparel.

    Read More

More about The Ultimate Polo

Open Document