Blue jeans have been weaving themselves throughout American history since they were created in 1873. In their humble beginnings, jeans started out as the durable work pants used by gold miners and workmen, but over the years jeans has become a word synonymous with America and a world wide marketable fashion that has exploded into many different styles and forms for every generation and gender. Today it would not be unusual to find a women wearing fashionable jeans with high heels, or a gentleman wearing jeans beneath a sport coat. The evolution of jeans’ popularity spans from the creation of denim in the 17th century to them now being used by every famous designer to increase his popularity with consumers.
The material of denim was first created in Nimes, France, where a French family by the name of Andre tried to imitate a type of Italian corduroy that was popular during that time. Denim was made from a durable type of twill fabric called serge, and its name comes from the name of the town it was created in. It was originally called “serge de Nimes” which was shortened to just denim. The shortened word “denim” was first listed in Webster’s English Dictionary in 1864. It was listed as a coarse cotton drilling used for overalls, etc. “Denim is made from tightly woven fabric that usually comes from cotton warp yarn and white cotton filling yarn. The filling yarns are stretched across the width of the fabric and interlaced at ninety degree angles with warp yarns, which are also stretched the length of the fabric. This creates an interwoven pattern of diagonal lines called twill weave.” It is this process and its resulting diagonals that makes denim so strong and distinguishes it from cotton duck, another strong fabric from ear...
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...eginning their positive imaging contrasting with their rebellious imaging in the 50’s
By the 70’s the thought of jeans as a sign of rebellion was officially dead. Jeans started to become even more glamorous and customizable. It was the golden age for denim as more and more styles were introduced as well as older styles staying in fashion. There were almost limitless different shapes and accessories for jeans. As trade rules became less restrictive we started importing jeans made in sweatshops in countries to the south where workers labored long hours for little pay; thus jeans were more cheaply made and less expensive to buy. The jeans craze began to spread to other countries and in 1971, Levi Strauss & Co. won the Coty Fashion Critics Award for becoming a world wide fashion influence. In 1977 the very first pair of Calvin Klein ‘designer jeans’ were created.
For example, lifestyle is one the major psychological factors that pushes the organization’s strategy. Lululemon wanted to create a “community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility”. Customers buy high end ‘lulu’ leggings to be part of the self-transformation movement lifestyle. The clienteles who purchase Lululemon’s leggings also perceive them to be of higher quality, thus don’t mind spending more if they receive better quality in return. Overall these psychological factors make Lululemon a popular exclusive brand that promotes the idea of a better lifestyle, this consumer behavior has helped Lululemon become more known with many sociocultural influences. With the increase of yoga and social media throughout the years, Lululemon is presented as a staple for yogi’s and athletes online and in person. Yoga instructors teach classes, pose in Instagram photos, and participate in self-exploration experiences all while wearing Lululemon leggings. This sparks the interest of consumers new to the lifestyle who view this as an influence to buy a pair. Lululemon also have a loyal clientele base that rave about the quality and comfort that come with buying a pair of Lululemon leggings. With the popularity, and the higher cost, many see buying a pair of leggings as
I'm sure everyone has seen them. The pants so tight they appear to be painted on. But then they realize, they're not actually pants, merely relatively thick tights masquerading as pants. Suddenly they're thinking, surely these women forgot to put on the bottom half of their outfits. Notwithstanding, this abomination was completely intentional. Women are now wearing leggings in the stead of pants, which is one fashion trend that our community, and the world at large, could do without. Although undoubtedly comfortable, and completely acceptable when worn under dresses, skirts, long shirts, and shorts, leggings are not the most flattering article of clothing when worn in lieu of pants. When worn incorrectly, leggings draw attention to the negative aspects of the wearers body. People can see every jiggle of the thighs and butt, every dimple of cellulite, and every crevice of a person's anatomy. Generally speaking, most females would not want to promulgate these details of their bodies, but todays young women apparently thrive on displaying them for the world to see.
The 1970s was a tumultuous time in the United States. In some ways, the decade was a continuation of the 1960s. Women, African Americans, Native Americans, gays and lesbians and other marginalized people continued to fight for their freedom, while many other Americans joined in the demonstration against the ongoing war in Vietnam. Due to these movements, the 1970s saw changes in its national identity, including modifications in social values. These social changes showed up in the fashion industry as well, delivering new outlooks in the arenas of both men’s and women’s clothing.
Jeans were just one of the different categories of pants along with casual pants and dress pants, and jeans had dominated the category until the 1990's when sales had tapered off when consumers migrated over to khakis, cargo pants, and other types of pants. However, when new innovations in fabrics and style in the jeans category came to the forefront in 2001, people's tastes began to switch back over to jeans. In 2002, jeans sales were predicted to grow by 2-3%.
Levi Strauss came to America in 1853 and opened his own shop to supply miners with daily necessities. Upon hearing of the need for stronger pants, Strauss took the responsibility of creating pants that meet miner’s needs. He took brown canvas from a tent and created a pair of pants. These waist overalls, as they were often referred to, were strong enough, but were not comfortable. Strauss then switched to denim. He had found a comfortable, suitable article of clothing for miners and other hard workers. They were almost perfect.
Have you ever wondered “what am I going to wear today?” So have I, but how many of you thought jeans were the best option? Jeans are some of the most durable pants ever, yet look at how common they are today. Have you ever wondered how jeans came to be? Well then look no further.
One of these men was Levi Strauss. You may recognize the name Levi, because he founded the company Levi Strauss & Co. Strauss opened his business Levi Strauss & Co. and imported all sorts of materials from bedding, to purses. He Also sold lots of clothing and products that use fabrics. He was an immigrant from Bavaria if he wanted to find a way to get rich and make it in the New World. Little did he know, it would not be by panning for gold. One of his customers, Jacob W. Davis was one of the inventors of riveted denim pants, which we now know as jeans. Davis and Strauss went to business together and patented the new style of pants with rivets in 1873. Rivets are little pieces of metal, that almost look like buttons on various parts of your jeans . The reason they are used is to prevent ripping because of a hard days work. The rivets hold together the fabric in places the jeans would normally rip because of wear and tear. Almost all jeans worn nowadays have these rivets, if they didn’t, the pants would rip very
“Levi”, when most people hear that name they think of blue jeans, but most people don’t know the story of Levi Strauss; one of the most iconic blue jean producers around the world. Levi Strauss invented the first pair of blue jeans, he was one of the most innovative inventors of the Nineteenth century who took advantage of a situation he saw, and his idea and invention is still important today.
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Jeans and denim have become the most popular and versatile clothing options in America, but it hasn’t always been that way. Between the time of invention to present day, traditional blue work jeans and denim changed from being a sign of lower-middle working class and frowned upon by the upper class, to being conventional and worn by most Americans as a result of The Dude Ranch Craze, the influence of media on rebellious teens and young girls, as well as wearing denim to show patriotism during World War II.
In the world of fashion, there is denim. It is one of the world’s oldest fabrics, and has been modified and remodelled to go with the latest fashion trends. The first ones who wore this fabric are workers in the California Gold Rush era, designed by Jacob Davis because of its sturdy material that withstood the harsh working conditions. Not just them, even sailors from Italy use this material too as their sailing uniform. Then, it started appearing as an actor’s apparel, and that’s when denim started to become one of a fashion item. People started wearing jeans as part of their daily apparel and even adding their own ideas, such as studs and colouring it with different shades of denim. It doesn’t only stop around that era, but today, they are seen everywhere and has become a major clothing piece for almost all of the age groups. As a reference, we can see young children already wears jeans as part of their clothing, the teenagers added jeans to their wardrobe, and even for the seniors, they consider jeans as a simple and comfortable clothing pieces.
The story behind the birth of jeans emerges from an interesting collaboration between an innovative tailor and a bright businessman. In 1853, Levi Strauss established a whole dry goods business in San Francisco, selling clothing and many other products to small general stores all through the west of America. One of many regular costumers was Jacob Davis, a tailor in Reno Nevada, who used to purchase his work material from the whole sale house of Levi Strauss & Co. At some point, Davis invented the process to rivet the pocket corners on men’s pants to make them stronger. Having earned great success, Davis decides to write to Levi Strauss, suggesting that they jointly apply for a patent; and Levi agreed. Consequently, in 1873, Levi Strauss & Jacob Davis are granted a patent on the process of riveting pants by the U.S. Patent and Trademark Office on May 20. It is patent number 139,121 and this is the invention of the blue jeans.
Introduction Historically, multiple styles of dressing have been created during the last several decades, which played an important role in modern fashion in the UK. Everyone has a different and unique dressing style in their everyday life. Some styles are influenced by vintage styles which are attributing to the deep effects of old vogue, and another group of dressing styles are inclined into the fresh element. Despite those different styles, some of them have even evolved into the milestones in fashion history. To start this essay, it will introduce the evaluation of the first significant revolution of dressing style in the 1960s.
Clothing has been around for thousands of years; almost as long as the modern human has. At first, it served the practical purpose of protection from the elements; but, as life for early humans stopped being a constant struggle to survive, they started noticing how they looked and the concept of fashion began to take shape. These first few garments were typically dyed draped cloth that was pinned at the shoulder and/or waist. This was seen in many ancient civilizations around the world, Greek and Roman the most notable. Over time, clothing began to get more and more complex and formed to the body’s shape, eventually leading up to the tailored style we now have today. However, the sophisticated world of Haute Couture; or high fashion, can distinctly trace its roots to Paris during the mid-19th century. Clothing from there was thought to be superior to those from anywhere else, and women began to come from all over Europe just to buy dresses. This was probably due in part to one notable dressm...