The Start of Banfield Pet Hospital: SWOT Analysis

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Corporate name, founding date, founding leaders
Banfield Pet Hospital was founded in Portland, Oregon in 1955 by Warren J. Wegert (Banfield Pet Hospital, 2013).
The start of Banfield Pet Hospital
The hospital was founded with a vision to provide high quality veterinary medicine. In 1987, Scott Campbell purchased Banfield with $2 million in revenues already invested (Banfield Pet Hospital, 2013). In 1994, the pet store chain PetSmart, teamed up with MMI to open the Banfield Pet Hospital within their stores. By 1996, the private company had grown to 150 locations in 18 states, treating over 600,000 pets (Banfield Pet Hospital, 2013). The Banfield Pet Hospital continued to grow operating more than 800 locations throughout the United States, Mexico, and the United Kingdom. Currently, Banfield is known as one of the largest privately owned veterinary practices in the United States.
Banfield Pet Hospitals Features
Banfield Pet Hospital has veterinarians and technicians that are skilled at treating a variety of pet health concerns. The hospital provides services from preventive pet health care to veterinary surgery, dentistry, emergency critical care (ECC), grooming and boarding.
The hospital also offers clients the Banfield Optimum Wellness Plans (OWP), a preventative care package for comprehensive exams, vaccinations, parasite control, routine diagnostics, and unlimited free office visits (Services and Features, 2014). The wellness plans are offered for puppies/kittens along with adult dogs and cats and are considered affordable helping pets to remain healthy and happy. The wellness plan can be customized to the pets specific needs, with spay/neuter add-on, dental prophylaxis, and x-ray packages. Depending on the wellness plan (Esse...

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...a will be collected on the current successes and weaknesses of Banfield. The weaknesses that may be exposed could primarily be internal or external or a combination of both and may explain why the company struggles with the development and stability of its brand.
References
Banfield Pet Hospital. (2013, December 3). Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Banfield_Pet_Hospital
David Ingram, D. M. (2014, Janurary 19). Internal & External Strategic Plan Development. Retrieved from Small Business Chronicals: http://smallbusiness.chron.com/internal-external-strategic-plan-development-12123.html
Services and Features. (2014, Janurary 27). Retrieved from Banfield Pet Hospital: http://www.banfield.com/our-hospitals/services-features
Veterinary Services. (2014, Janurary 30). Retrieved from Village Animal Clinic: http://villageac.com/site/veterinary-services/

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