The Role Of The Fast Food Revolution In America

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Back in time, when food factories and fast food chains did not exist, food was produced for individuals and families not for populations. In today’s society the food industry relies heavily on mass production, but is this necessary, or is America just so hard wired to this system that we are unable to change? If societies before us were able to survive on food straight from farms why can’t our society today do the same? The answer is money. The American food system revolves around money. This is causing food companies to feel the need to mass produce food at the cheapest cost in order to sell it in large quantities, thus skewing the American food system towards large food brands making the victim in the system...local farms and small food producers. …show more content…

The restaurant established a system that would produce food quickly thus introducing the world to fast food. Today, there are over 36,000 McDonald’s restaurants in the world, and according to statista.com they have earned 26 billion dollars since 2005, which is more money 88 countries current gpd (nominal). And in case you were wondering...in the United States alone there are 200,000 plus fast food restaurants. And by the way, fast food is not healthy and that should be no secret to us Americans. So if we know that fast food is not good for us then why do we keep eating at these places? The answer is money once again. According to David Barboza’s article “If You Pitch It, They Will Eat”, food brands are “spending more than ever--$15 billion... according to research conducted at Texas A&M University in College Station,” (David Barboza). How are local restaurants supposed to keep up with businesses that spend 100 million dollars plus just on advertisements? It does not make sense that a restaurant that produces healthier, higher quality food gets less business than a restaurant that reheats precooked food. People should not be blamed for this though, they know no better, it is all that we humans are exposed to these days. David Barboza said it correctly, big food corporations “are where the money is,” (David Barboza). Local restaurants have nothing to set themselves apart from other restaurants. …show more content…

Ever notice how almost all products in a supermarket have a registered trademark symbol or a trademark symbol next to their name or logo. It is very common for big businesses, including big food manufacturers, like Kraft or Tyson, to purchase a trademark for their products in order to protect the name of the brand. The number of products in a supermarket with the trademark symbol speaks to the large amount of big food companies there are compared to the amount of small producers. Supermarkets also use something called a planogram, which is a “diagram or model that indicates the placement of retail products on shelves in order to maximise sales” (Graham Kendall, phys.org). A part of a planogram is shelf layout. Products are purposely placed on shelves in order to get a maximum profit. Smaller brands and regional brands are placed on the top shelf. On bottom shelves store and private label brands are placed, along with oversized products, and in the middle shelves, also known as the “bull’s-eye zone”, leading brands and top selling brands are placed here. Ironically, you have to pay in order to get your product on the middle shelf. So even in supermarkets small food producers are like the little brothers to big food suppliers. Many people may say that we need these big food suppliers in order to meet the demands of our population. One thing that has

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