The Role Of Public Relations In The Elizabethan Era

his essay will discuss the lack of companies and businesses during Shakespeare’s time in the Elizabethan Era in comparison to today and how that has had an impact on the need for
Public Relations. It will then go on to discuss why public relations can be
It can be said that public relations is the communication of the accountability of a business or organisation to its potential customers, shareholders, board members and the wider public.
However, in the Shakespeare’s lifetime, there was not the large organisations and businesses did not exist in the way they do today. Life was rural and close knit with smaller communities it is reasonable to assume that consumerism would not have been prevalent, that most communities did not need access to anything

(Britishmuseum.org, 2017).
With the increase of the population in urban areas and the beginning of mass production manufactures wanted to be able to talk to potential customers about their emerging brands and so a need for communications on a large scale came about.
As the realisation that communicating with a mass audience was a skilled and specialist role, a need for experts in public relations came about. Face-to-face communication being the main format of a business talking to its public may be the most effective way to communicate but is now outdated and unrealistic. For example, the public relations for companies such as Apple has helped in making the brand recognisable globally by making use of various forms of media and technology to reach a worldwide audience.
Living in the 21st century with the ability to reach mass audiences, large global organisations and businesses have a corporate responsibility to be aware of the influence and affect they can have on the wider public.
We live in an age with many lawful regulations and official bodies and where our surrounding environments are of importance. Public relations can be a powerful tool to advertise to the