The Reputation Crisis: The Wells Fargo Case

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When a major corporation suffers a reputation crisis, reputation management is vital for minimizing the damage. Company executives must apologize, then explain what happened, without making excuses and blaming others. This seems obvious is anyone in the reputation management industry, however, it's not always obvious to executives who see shifting the blame as a way to insulate upper management from repercussions. It's the equivalent of a young child being scolded for fighting, and then claiming that it is not their fault because the other child started it. Wells Fargo was recently fined for employees opening accounts without the customer's knowledge. It was a classic reputation management crisis, deserving of a solid reputation management

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