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An essay on entrepreneurship
An essay on entrepreneurship
An essay on entrepreneurship
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The third part of the book is growing or expanding an enterprise. A social enterprise should not isolate itself from other organizations because it will be hard to attain success immediately. Growing the business would also mean that there should be a marketing effort shown. The difference between the marketing of a commercial business and the social business is that in commercial business they market the product itself. In the marketing part of a social business is that they first market their advocacy then they just add the products because their primary goal is to make the viewers be aware of the social problem. This book showed us one way to grow a business; it is by using social media. Today, people show their advocacies through social …show more content…
But it is useful at some times but it should be still watched and controlled. Many social enterprises have no bureaucracy because all the administrative services that they have are already supplied by the leaders. An enterprise must also deal with external bureaucracy where they will need perseverance that is in demand because other established organizations already have their own bureaucracies and it is difficult to change. Adhocracy is an alternative to bureaucracy where the enterprise could be adaptive to the change that is happening in the …show more content…
They are giving ideas on how social entrepreneurs can be different from businessmen. Social entrepreneurs are focusing on solving social problems in the world. Social entrepreneurs can also be called humanitarians because they envision a better world for the people in need and they promote human welfare. They feel empathy towards the people who need help and they would just want to help them make their live better. Establishing a social enterprise does not always mean that the organization would already go international just because the entrepreneur wants to have a better world. The enterprise does not need to be globalized immediately. Daniel Lavin developed five keys to determine if the products of the enterprise are being benefitted locally. The keys are: (1) Local shows if the materials to be used in making the products could easily be seen in the community itself and if the methods to be used can be easily done by the people. (2) Ownership having irresponsible management and ownership can result to failure in practicality, profitability and accountability. (3) Repeatability is important because the partner community should be able to do the products themselves repeatedly having the constant quality of the products. If the enterprise would be successful, the other communities should not be able to duplicate the (4) Profitability should be sustained even if the investors
For a long time the ways that non-profit organizations raise money was the same. They used solicitation letters as a way to reach out and engage new audiences to financially support their organizations. Then with the rise of the internet, they were able to use mass emails. Now there is an even newer form of technology that allows organizations to fundraise and gain new audiences. This new medium is social media. Stone brings up some good points about using social media to fundraise. He quotes Stannard-Stockton, chief executive of Tactical Philanthropy Advisors, as saying, “It’s pretty well documented that social media is by no means an easy way to raise money, but it is a rather fantastic way to build a network of supporters.” Using a few other articles this paper will explore how nonprofits need to properly use social media and how it can help their organizations in return.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
According to the author, Social Marketing can be defined as a process involving the design, implementation and control of social change programs aimed at increasing the acceptability of a social idea in one or more groups of target adopters as well as bringing about the desired behavioural change. Even if the idea that is being marketed is accepted, social marketing is not successful till it is able to induce an action in the individual as well. Andreasen believes that social marketing is unique because it:
The concept of social innovation has metamorphosed the way companies do business. No longer do companies only consider the short-term shareholder value, but now firms consider the social and physical environments in which they operate. It, therefore, goes without saying that this is only achievable through proper accountability. The advent of social media has given the power back to the consumers, and this has brought about change necessitating the companies to also value their customers—if not more—as they do their
There are slow adoption rates for internal corporate social networks for many reasons. Although management and organization plays a role, the technology factor is the main reasons why employees are refusing to use these internal networks. With the rate at which technology is becoming more and more advanced, social networking systems are constantly updating their software and user interface (Laudon & Laudon, 2013). This mean that employees who are used to traditional forms of networking such as email, have to take the time to learn new systems and keep up with more social networking than they would like. In the eyes of the employee, using traditional forms of networking is simply more efficient. In order to make these internal social networking programs work, companies need to make more user friendly and easily manageable sites (Altman, 2015). Management also plays a part in the slow adoption rates. Managers need to provide more incentive for employees to use these networks aside from basic social interaction. For example, instead of sending memo’s via email, or other traditional forms of communication, slowly veer employees to seek memos on the company’s social networking site. Making strides like this will give employees more incentive to at least use the sites more often and participate in discussions and posts related to the business. This will allow employees to explore the sites and discover other useful features that might help improve productivity within the office. Organization of the sites could also be greatly approved. Many companies try to mimic other popular social networking sites, this however, may not be a viable solution. Instead, IT personnel should format th...
In this essay I will be discussing the role and impact of Corporate Social Responsibility in event management in the 21st Century. I will research and report examples, with supporting evidence. Firstly, I shall begin with defining Corporate Social Responsibility and then I will turn my attention to the challenges of CSR along with, why it is crucial for businesses and what the outcomes are if Corporate Social Responsibility (CSR) is overlooked. Throughout this essay I will be providing examples of such an fundamental affects and companies who have take CSR and how they are carrying out their responsibilities. Then, later on in the essay I will look into the pros and cons of CSR. Finally to finish off, I will provide a conclusion as to whether it is really worth the effort for businesses to take corporate social responsibility.
...mount of paid work. Social dimensions include: aim to benefit the community; initiative launched by a group of citizens or civil society organisations; limited profit distribution. Last set of criteria are participatory governance of social enterprises: a high degree of autonomy; decision-making power not based on capital ownership; participatory nature, which involves various parties affected by the activity (users or customers).
Drawing on your knowledge of social innovation and organizational form, compare and contrast two organizational forms (e.g association and social movement; company limited by guarantee and coop; hybrid and some ‘pure’ form. Critically evaluate them with regard to their enabling or constraining impact on social innovation. Draw liberally on the relevant literature and illustrate with examples.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.1 Social marketing is the design, implementation, and control of programs calculated to affect the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research. Basically, a social marketing campaign or programme contains a consumer orientation, an exchange and a long-term planning outlook. Consumer orientation is probably the key element of all forms of marketing. Different from the sales orientation, the marketing concept seeks to change the organisation’s aim to fit one or more particular groups of customers who have almost the same needs. At this point, it is useful to distinguish between customers and consumers. Customers are the people who buy the product and consumers are those who consume it. Moreover, customers could be called consumers as well. A parent buying toys for a child is a typical example that the parent is not only a customer, but also a consumer. Exchange is a fundamental and universal aspect of human behaviour. The basic concept of marketing is an exchange of resource or values b...
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The research trends on the sector of social entrepreneurship that has been concentrating around the agendas from defining the
Social entrepreneurship as a phenomenon has gained increasing attention from mass media and the commercial and academic worlds over the last couple of decades, according to Nicholls (2008). However, it still lacks a universal compilation of current thinking on the topic (Nicholls, 2008). Indeed, Mair and Marti (2006), for example, identify the need for more empirical studies exploring opportunities for social entrepreneurs and how these opportunities affect the entrepreneurial process. Nicholls (2008) suggests that more studies that look into policy, praxis and other academic research in social entrepreneurship are needed. The definition of social entrepreneurship lacks clarity and is often challenged (Nicholls, 2008). This is mainly because
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...