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Deceptive Advertising
Importance of good communication in community
False misleading advertisements conclusion
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“He thought--while his hand moved rapidly--what a power there was in words; later, for those who heard them, but first for the one who found them; a healing power, a solution, like the breaking of a barrier. (Ayn Rand, The Fountainhead)” Words have the power to deceive, uplift, communicate or penalize someone depending on how they are used. A silenced individual has the power to affect the way things are done in the society. Words can be used to say things a person to deceive them so they do not even realize someone is trying to trick them. “It’s not the medium, in other words, but the message. (p. 65 The Lost Art of Reading)” The messages many advertisements portray are different from what they are saying. They are allowed to twists facts to deceive consumers as many examples are given in UnSpun how the deception has been used in advertising for years. They use positive words and happy families to make you feel warm inside when you see the commercial even if it is for a depression pill. Words have the power to change how people view the world. They can see it as fair or they can see themselves as hapless and they feel the need to even out their luck by taking someone else’s pleasures in life. “It is the word by which the depraved steal the virtue of the good, by which the fools steal the wisdom of the sages. (pg. 97, Anthem)” They see life as unfair for some people to be smarter or nicer and try to ruin their good fortune in life. They think all people should share their misfortunes and go through the good times and the bad times as a community. In Anthem, the societies refer to themselves as one person and the individuals call themselves “we”, losing all diversity of the culture. Words are universal; they are used in all cultures and spoken in all languages. They can be used to express how you feel or to describe what you see. Many people use words as a foresight to their actions, but many people will say they things their actions could never fulfill. In a lifetime and individual will experience many broken promises by them and by others. Most people have a gregarious side and like to communicate with others. =They like to share thoughts so they do not keep emotions bottled up and when people are silenced the emotions will build up inside.
While government intervention is restricting the use of misleading language and informing consumers with actual dietary information, persuasive language techniques are still being used by businesses to influence and mislead consumers into believing a false perception of the product. Advertisements often carry these misleading health and nutrition claims to entice vulnerable viewers who usually can’t make informed decisions about what they buy. This is an increasingly concerning factor in the growing national epidemic of obesity.
“I have hated the words and I have loved them, and I hope I have made them right.” (Zusak 528) Words and the power they possess is a common theme that is heavily mentioned throughout the novel The Book Thief by Markus Zusak. Throughout this book, rhetoric affects multiple characters in both positive and negative ways. There are instances in this book in which one can see how words have the ability to tear people down, educate and inform, and to inspire individuals to follow their dreams.
In Anthem there are so many rules and controls, yet there is one that truly rises above it all. And that word is “I”. There is no “I” only “We”, for the great “We” is what they follow. And they are one not individual, they are one. And poor Equality can’t seem to understand that the rules are rules, but in a way he’s making his own rules. And he is mistreated for his looks and appearance and dosen’t seem really one with his brothers. And he’s curious and most don’t even question life, and he notices the little things, “Yet as we stand at night in the great hall, removing our garments for sleep, we look upon our brothers and we wonder. The heads of our brothers are bowed. The eyes of our brothers are dull, and never do they look one another in the eyes. The shoulders of our brothers are hunched, and their muscles are drawn, as if their bodies were shrinking and wished to shrink out of sight. And a word steals into our mind, as we look upon our brothers, and that word is fear.”(Rand 46). He has a wanting to learn and build his knowledge, but the rules don’t permit his decisions.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The power of words is immeasurable. Words help people to voice their opinions and express their thoughts and feelings. Our everyday lives are shaped by communication and in general language. A persons language can often influence success and happiness. America is viewed as a melting pot for numerous different people and their respective languages. Language is so vital in our society that a person of diverse ethnic background can face many tribulations throughout their everyday life.
Equality, the protagonist of Anthem, has the understanding that all of his actions must benefit the common good, and that any decisions based on individual motivations are unnecessary or even evil -- stating that “We strive to be like all our brother men, for all men must be alike” (19). Equality and his fellow “brothers” are all considered entirely equal, to the extent at which their personal desires and sense of individuality are silenced. The rulers attempt to justify this suppression by fantasizing ideas of unity and by crafting the vision of a powerful and indivisible society, for instance providing quotes or pledges, such as “We are all in one and one in all. There are no men but only the great WE, one, indivisible and forever,” (19). The ideal collectivist society, in this case the one portrayed in Anthem, is one where no man is above the other in their contributions or motivations -- however in “The Soul of a Collectivist,” collectivism is recognized as damaging to one’s ability to self govern, giving it a more negative connotation. When the antagonist in The Fountainhead gives his speech on collectivism in the soul, he writes of the effect loss of intrinsic motivation can have on an individual, saying “Man realizes that he’s incapable of what he’s accepted as the noblest virtue -- and it gives him a sense of guilt, of sin, of his own basic unworthiness. Since the supreme ideal is beyond his grasp he gives up eventually all ideals, all aspiration, all sense of his personal value. He feels himself obliged to preach what he can’t practice.” An altruist or collectivist society seems desirable, such as when the society in Anthem was introduced. When collectivism is studied further, however, the idea becomes
Words have the power to affect people in many ways from empowerment or to taking upon action. Words are able to make huge changes in the lives of many and can make good or bad changes. In history, people used words in both good and bad function from making a promise to a nation or even manipulating multitudes of people within a nation. Words definitely have the ability to take situations a far distance but despite the fact that evil can manipulate the majority of people, individuals too can realize the true actions and evil buried inside the perpetrator. People can be both ugly and beautiful at sometimes with weapons along their sides. A novel called The Book Thief illustrates the power of words in a multitude of ways, showing the potential
In ‘Anthem’ the story takes place sometime in the future after some catastrophic event. Apparently society as we know it was destroyed and the leaders that were left decided that the problem was the individual that all men are equal in all things and that anything that is created by one person is evil. This train of thought is carried to such and extreme that the very word "I" is removed from their vocabulary. An example of this is found when the main character, Equality-1329, re-invents the electric light.
One may wonder since in The Book Thief many characters are negatively impacted by the power of words if many characters are positively impacted by the power of words.
“The pen is mightier than the sword” (Bulwer-Lytton 1839). Hence, iconic political figures have used language to force individuals to think and act on important issues that encompass society. Activists like Malcolm X and Helen Keller exemplify this power and perspective of language in the realms of approach and progress.
There is much strength associated with both speech and silence. One can use either to their advantage in a power struggle. In the book One Flew Over the Cuckoo’s Nest, Randle Patrick McMurphy and Nurse Ratched employ the power of speech and Chief Bromden uses the power of silence until the end of the novel when he gains the power of speech. These cases prove that the greatest power is not held in speech or silence alone, but in the effective combination of the two.
Companies have rhetoric in their advertisements. The goal is to persuade a watcher or listener into believing that their brand of a certain product is the best. This in turn will make people want to buy the product. When it comes to advertising for a product, the majority of people see it as a concept that is both simple and harmless. As Chidester points out, through the eyes of popular culture as religion, the product associated with the advertisement is considered to be a fetishized object.
In the world of Anthem there is no I, there is only We. “We are one in all and all in one. There are no men but only the great We, one indivisible and forever” (Rand, 19). Everyone is part of a collective and must be completely selfless, this is shown when they are all together, they know they must work as a whole and they immediately accept each other as they are all taught that they must. They must not be boastful or proud as they are taught that they cannot amount to anything on their own. They are taught that to think of themselves would be selfish and if something would not benefit all the brothers it was wrong. The people are numbered to highlight even more that they are nothing on their own. By stripping humans of their identity they turned them into a society that was co-dependent; each individual thinking they need the others to survive and that life as a group is the only option. By having made the world’s population dependent on each other, it ensured that people wouldn’t leave or disobey, as being shunned by the others would be an unbearable punishment. In stripping the people of their own identit...
Have you ever wondered who taught you to talk the way you do? People learn to talk and express themselves everyday of their lives. Starting from the day you were born you used language or some form of it to communicate with those around you. As a baby you usually show your displeasure with your new surroundings by crying, and if you don’t the doctor will make sure you do. Everyday we express our point of view to others in some form of language. Whether it is through verbal communication, written discourse or through body language, you can tell if a person is upset, angry, or happy. We as human beings don’t realize how much language has to do with our lives. How can you determine if one of your friends is angry with you? Is there a different tone to their voice? Do they have a stern look on their face? Of course they do, your friend feels the need to express their anger to you by these different forms of language. Where do we learn to use these different forms of language? How are our uses of these languages shaped? The three main contributing factors to how we express ourselves through language come from our schooling, our friends, and most of all from our families.
Words are powerful tools of communication and interpersonal skills. Having the ability to communicate effectively is the most important of all life skills. This life skill is most important because it is very essential for building relationships, whether it personal or impersonal; be it verbal or non verbal. It’s a way in which to express ones feelings, thoughts, and