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Effect of advertising on consumer behavior
The negative effect of consumerism
The negative effect of consumerism
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Consumerism and Its Consequences Without consumerism, a person’s day-to-day life would not be as it is now because, whether one realizes it or not, everyone is a participant in it. Customers are becoming steadily more dependent on products because corporations often have them convinced that they cannot survive without the latest upgrade. When it comes to businesses, they are more than happy to continually put out supposedly new yet redundant products as long as the sale is made. Consumerism has stepped in the impressionable soil that is society, and the imprint it has left is a negative one. It has allowed individuals to place an ever-increasing amount of self-identification in objects, caused great harm to be done to the environment, and cultivated and exalted greediness. It is not uncommon for individuals to place an immense amount of self-esteem in their possessions. An outlet is found within consumerism; it allows for a ceaseless desire of material items that are intended to fill the void found in one’s life. Proponents for it may argue that this is just a balanced market where “consumer …show more content…
With a population expanding at a constant rate, consumerism is bound to increase. This being in the forefront of people’s minds has deflated the magnitude of the harmful side effects of consumerism. It has been lurking and waiting to slowly sink its teeth into the human race. Society has itself convinced that all of its self worth is in products that remain “empty solutions” (Scelfo 700). The importance of the environment is often ignored as long as there is an upgraded, newer product that is wrapped in sleek and elegant packaging. Greediness is brought forth by consumerism due to the constant need for copious amounts of money in order to buy something brand new that is irrelevant. Consumerism is weighing on the infrastructure of society and causing it to slowly crumble in on
The chosen article is Two Cheers for Consumerism by James Twitchell. In this article he talks about consumerism, commercialism, and materialism. He argues the stand point of consumers and the role they live by every day. In other hands the critics, Academy, gives the consumers and overview description to their consumers.
1. The main idea is not only that owning stuff is not the key to happiness, it’s also that consumers today own more than they need to thrive which directly impacts the environment. Hill illustrates the environmental impact by showing statistics of global warming today versus the past century, and how consumerism is leading to a hotter climate. Hill debunks claims of buying happiness by discussing a study where stress hormones spike to their highest when people are managing their personal belongings. Hill’s most prominent example that consumerism is not the answer is himself, as he discusses some of the most stressful times of his life being right after coming into a large sum of money and buying whatever he fancied. When Hill concludes his article, he states that “I have less—and enjoy more. My space is small. My life is big” (213).
Socioeconomics, marketing strategies, culture, consumerism, and an excess of words that can be found in any given Sociology 101 required text book will explain the world’s generational desire fore more and better. However, a few brilliant authors wrote on this topic within a writing textbook. Stephanie Clifford and Quentin Hardy, the authors of “Attention, Shoppers: Store is Tracking Your Cell,” explain how consumerism has lead to discrepancies in consumer privacy. Steve McKevitt, author of “Everything Now,” introduces the idea that consumers have become too comfortable with the fast convenience of today’s new world and how that contributes to societal issues. James Roberts, author of “The Treadmill of Consumption,” describes how society consuming and over-consuming rapidly and how that effects the economy and culture. While these three authors have touched on very different subjects, the combination of Robert’s, McKevitt’s, and Clifford’s and Hardy’s work reveals how much
There is an undoubtedly enormous influence on the world by consumerism. Consumerism and capitalism shape the nation that we live in today. Everyone knows this because they see advertisements all day long on television, on the radio, on billboards and through hundreds of other mediums. Unfortunately, what the world is not exposed to is what goes on behind the marketing and the ultimate final sale. There is a dark side to capitalism created not only by shady merchants, but the worldwide multi-national companies as well. What both of these excerpts portray is the idea that there is more to the products we buy than we are told, or unfortunately, that we bother to ask about. Through the use of interviewing, traveling, and criticism, these authors do a fine job in analyzing the relationships between branding and marketing, and more importantly, between our modern day consumption habits and hidden production processes.
Swimme, Brian. “How Do Our Kids Get So Caught Up in Consumerism”. The Human Experience: Who Am I?. 8th ed. Winthrop University: Rock Hill SC, 2012. 155-157. Print.
There are many people who are driven by consumerism, and many people who wish they could get in touch with that type of world. Consumers are often encouraged to advertise more of the products that they are buying to get more people to buy more products. Hari Kunzru, author of “Raj, Bohemian,” creates a narrator who is obsessed with maintaining his individuality and free will in a world that is overcome with consumerism. Believes that the world takes away individuality when consumerism comes into play and how hard it is to maintain their true self. In her LA Times article “Teen Haulers Create a Fashion Force,” Andrea Chang writes about the phenomenon of teenage YouTube users who make videos that publicize their latest shopping binges.
As of today, many Americans will continue to bypass the greediness many industries like Disney promote. In fact, with the national debt, many shoppers will continue to simply lounge around in the shopping centers purchasing their wants. After all, individuals cannot resist the stores latest hottest trends and spatial designs. In other words, our society will continue to be hungry for material satisfaction. Consumerism has replaced society’s sense of desires for life’s necessities with insatiable search for commodities, because consumerism is based on purchasing new goods without the attention to its needs, advertisements will continue to expand resulting in materialism as a major life philosophy.
America’s current standard of living is going to cause our demise. Consumerism is a problem throughout Americans culture since mass production began in the late nineteenth century. The obsession with consumerism has led to mindless wastes of resources, a diseased society and economic instability. Rick Wolff, a professor of economics at University of Massachusetts, states “economics of capitalism spread consumerism—now uncontrolled, ecologically harmful, and fiscally disastrous—throughout the United States”. Wolff’s viewpoint on consumerism aligns with mine. Believing that an economy based on promoting endless consumption is volatile and unsustainable. Consumerism can be analyzed and seen to be embedded by corporations and politicians.
Americans today are consumer-driven and rely on materials to fulfill them. Unfortunately, this has permeated through our whole society, but why is that? Because the American market has been controlled by unnecessary consumption for decades and this is not incidental. As Americans we are surrounded by an atmosphere of advertisement that constantly portrays to us the benefits of buying good things and the drawbacks of being the only one without a phone or a computer. They do this in order to replace a want with a need. If a consumer believes something is necessary to a happy life then they will go out of their way to purchase it even if they do not have the ability to pay for it. This “need” complex not only arises from the media or newspapers, but from our neighbors and friends. This social competition for luxury goods has been noticed since the 1950’s and has been created from another need to satisfy. Consequently, Americans have placed many of their identities and lives in materials because they believe that these unnecessary goods will satisfy something that only God can fulfill.
Advertisements thrust products and services at consumers that they deem necessary in order to be loved, beautiful, happy, and fulfilled. Without these “necessities,” we feel judged, out casted and criticized. These possessions, however, make us self-loathing. Subsequently, we lose our sense of significance and find it hard to accept love and friendship from the people surrounding us. People begin to evade meaningful relationships and commitments—choosing instead to fill the personal hollowness with a display of power they attain from their material possessions. The society we live in reduces us to things; it diminishes our personal relations and portrays connections as transactions, only advisable if there is something to gain. These ideas can be found within John Kavanaugh’s book, Following Christ in a Consumer Society, in which Kavanaugh creates a name for the American way of life--the "Commodity Form." The Commodity Form values products, marketing, and consuming while promoting strategic manipulation that more possessions equate to increased happiness. Within the Commodity Form, people are seen as “replaceable and marketable” objects (Kavanaugh 26)...
...ecome so reliable and dependats to their gadgets and materials than on people that if taken away, distress and unhappiness usually is an end result though theyr are just mere objects. However people may argue that consumers are the key to businesse success, they are also producers them selves though its true that without needs and wants, out world woudnt be that modernaized and advance as its today but consumers are just given mere importance for their loyalty to the products and play their part which is just to consume whatever is thrown at them despite any freedom in choices or decision making. Hence we consumers have been given importance as the’ public opnion’ and given the spotlight, but sadly unless we realize that this is all a game of manipulation we will continue to trapped in the shadows of the cave just like the prisoners in Plato’s Allegory of the cave.
There have been numerous subjects of living in a contemporary society of consumers. These subjects mostly relevant to accumulation of goods by consumers, and its negative effects against sustainability. Sustainability covers all of the vital subjects of problems of contemporary society. To illustrate, climate change, global warming, dispute among countries, and consumerism. There are many solutions for preventing catastrophes of these issues, but one of them is related to this century, which is relation between consumerism and socio-economy. While it has been argued that consumerism has some advantages, it is harmful because it leads to people living a lonely lifestyle, it results in chronic economic crises, and individuals might be victim of capitalist lifestle that promotes sheer greed.
In conclusion, everything that we have learned this quarter has shown the truth about the current state of consumerism. That it is a state that has been created by a lie, and has grown with lies, and it is a state of existance that stomps on the human race each day with a huge iron toe boot. And I believe that this state will be changed into a perfect state of being, a state that will not view humans as expendable resources, but as living and breathing people.
Many theorists suggest that consumption is correlated to the identity of an individual, that by purchasing goods from the mass market, it enables us to visibly establish our position within society. This differs from previous times in which a range of factors such as family histories, character and personal achievements played a significant role (Gabriel and Lang, 2006). Instead, there is the idea that the consumer has the ability to gain pleasure over objects, not just solely by the manipulation of objects, but through the degree of control over their meaning. The degree of control is developed and achieved through imagination and provides greater possibilities of pleasure experiences. This suggests that modern consumption can be seen as device that enables individuals to ‘dream’ about the desires they wish to fulfill. (Campbell, 1989: 79) (Cited in Gabirel & Lang, 2006)
Many people become victims of consumerism, often aspiring to unrealistic heights or being unable to sustain the financial implications of passive consumerism. The difference between essential consumerism and euphoric consumerism is a very fine line that can be easily crossed over if control is not maintained.