Materialism Essay

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If we take time and observe our surroundings, we see people are more concerned about the amount of Louis Vuttons or Michael Kors bags does one purchase than being aware of the person well being because this world today is all about objects than people. The author of the case of consumer society has presented the modern society in such a way that if we stop and think and look around how are generation today has become, making our world a world of materialism. According to karl marx, our world today is a world of objects as mentioned in the case that we have started given priotity more to our purchases than to people around us for example in a gathering of teens, half of them you will notice will be on their gadgets rather than communicating with the people around. This materialism according to marx is due to the rise of capitalism, where people are easily manipulated into making choices which benefit the economy and most of the time we do not even realize it. The whole concept of Shopping malls we see nowdays is a tool of manipulation, have been made the place of goods, acitivies and leisure for the consumers that they become entangled in the shadows of the capitalists.People nowdays go to shopping malls , hangout and do some window shopping and come back stating that it was an outing rather than having any interaction with other people , we chose to interaction with objects to fulfil our desire. Even the way producrts are arranged are not coincidental but a technique of manipulation for example if the product is arranged in a attractive way, consumers automatically get attracted to it rather then the product which is arranged in a disorganize way.This proves what Marx says that consumers in the capitalist society donot have any so...

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...ecome so reliable and dependats to their gadgets and materials than on people that if taken away, distress and unhappiness usually is an end result though theyr are just mere objects. However people may argue that consumers are the key to businesse success, they are also producers them selves though its true that without needs and wants, out world woudnt be that modernaized and advance as its today but consumers are just given mere importance for their loyalty to the products and play their part which is just to consume whatever is thrown at them despite any freedom in choices or decision making. Hence we consumers have been given importance as the’ public opnion’ and given the spotlight, but sadly unless we realize that this is all a game of manipulation we will continue to trapped in the shadows of the cave just like the prisoners in Plato’s Allegory of the cave.

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