The Movie Industry and Western Cultural Values

It is evident that Western Cultural values are diffused worldwide through the movie industry. The films are controlled by western funding and reflect Western perspectives vividly. Between the lines in the scripts, filmgoers are urged to link the Western culture and “whiteness” with positive-hence legitimate-values and accept whites dominant position. Film is a powerful medium, thus movies were created with emotional designs on the individual audience in order to control his or her mind hence Hollywood serve as the functional means for establishing the concept of white supremacy. Hollywood movies are therefore the main instruments for establishing the whit supremacy mind-set that automatically triggers the message that whites are far superior than any other race. Ideological hegemony theorizes the way in which relationships of domination and exploitation are embedded in the dominant ideas of society. To the extent that dominant ideas are internalized, they induce consent to these relationships on the part of the dominated and exploited. Blood Diamond and In the Heat of the Night are two distinct movies where the movie makers present us with two different ideological concepts, Both films portrayed the white and non white consciousness. Blood Diamond they attacked their own race as In the Heat of the Night the whites attacked the non whites . Blood Diamond showed this in a more violent way then In the Heat of the Night did. The conscious of both films were power and authority. The blacks in each of these films are seen as secondary characters which is usually a way of promoting the supremacy of whites . The movie Blood Diamond discusses the complexity of conflicts with bringing western group intt Sierra Leone. This concept also trie...

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...back. The white males probably weren’t expecting the reaction back from the black cop and since he reacted he sent people after him threaten him to leave but he didn’t. he stood up for himself and stood his ground by not acting off of the threat he received. This movie gives us an insight into the perceived relationship that exist between the different races in that era The sincere fiction in this film was show the whites seen the non white officer by him thinking because he’s a cop he can interrogate a white male. Even though he wore the police uniform he still wasn’t looked at as an equal or a man of power, he still was looked at as a black. We as a society tend to dismiss films as mere forms of entertainment. Both movies gives us different perspectives on the hegemonic ideology and society’s grasp of the roles of whites and blacks and what both represent to us.