Agency- self-determination, volition, or free will; it is the power of individuals to act independently of the determining constraints of social structure.
In defiance of some of the controversial arguments that were presented in the film “The Merchants of Cool”, one in some ways should be affected by the actual realization that this level of disinformation could be present within our society. Tv executives, movie producers, record producers and many others confine teens today with the most contradictory marketing pitches that causes teens to look towards the media to provide them with a ready-made identity of what is considered to be “cool”. Instead of empowering young individuals, the continual focus of their desires leaves them off course
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in a world filled with inconsistent marketing messages. In the article “Barbie”, Steinberg seeks to explore the contradicting messages Barbie teaches young girls about what the real world consists, what really matters in the world and the definition of femininity. The main argument in this article is that you cannot create the perfect life solely based off of one’s imagination. “I’m a Barbie girl, in the Barbie world. Life in plastic, it’s fantastic! You can brush my hair, undress me everywhere. Imagination, life is your creation.” -Aqua: Barbie Girl The song “Barbie Girl” by Aqua main purpose is to make a joke of Barbie and point out how sexualized Barbie is. When listening to the line “undress me everywhere” we notice that a sexual joke about how Barbie is willing to get undressed anywhere and it’s not a big deal. In the music video we can see Barbie wearing and white coat in a hospital and because she is wearing the coat, that makes her a doctor. This song makes fun of the unrealistic idea of Barbie and her “perfect life”. “Physiology, Barbie had perfect breasts (although no nipples), a tiny waist and slender legs”.
(Steinberg: 271) Barbie is portrayed as this blonde perfect female and was made in the image of the perfect body type. Children idolize Barbie and the way she is advertised causes them to believe that your body is only supposed to look this way, everything is life is perfect and that they will not face any obstacles as life goes on. Steinberg mentions, “Thematically Mattel still hasn't invented the Homeless Barbie, the Abortion Barbie, the Alcoholic Barbie, or the S&M Bondage Barbie”. (Steinberg: 272) After reading this section I agreed with the statement “This Bitch Has Everything”. Mattel has painted a picture in the mind of young children that the perfect life can be created through their imagination and not that there are different paths that we all go through in life. Children lose their agency due to the fact that society has constructed and idea of what life is all about and children look to the media and the items around them for guidance and understanding of what is to be expected. Barbie creates the idea of what is the best and appropriate way to live your life as a …show more content…
female. “Barbie proves that if we try hard enough, we can own anything and everything. Barbie always succeeds. She becomes whatever she sets her mind to—-she influence generations of children and adults and is a perpetual reminder of all that is good, wholesome and pink in our lives”. (Steingberg: 273) Barbie stands firm on the idea that “Us girls can do anything”, that quote isn't very realistic to say to young girls. The creators of Barbie and those working with Mattel have their own opinions about what is accepted and what is not. This is hard to define and understand as a whole due to many different cultures and backgrounds of families and the cultural factors that they face. Barbie is a white upper class doll who has any and everything and we are supposed to teach our children to believe that they could be successful if we live a life similar to hers? I agree with the arguments that are being given in both the film “Merchants of Cool” and the article “Barbie”.
I more so focused on the article Barbie because it reminded me a the movie “Life-Size” that I used to watch all the time as a child. The film came out in the year 2000 and it is about a girl who brings her Barbie to life. The Barbie character is played by African-American model, Tyra Banks. In the film the Barbie comes to life and has to deal with the changes of her Barbie world in comparison to the real world. Barbie explains how she has multiple jobs and a closet full of clothes, nice jewelry and shoes. This is how Barbie is view by young girls and it formulates the idea that this is what females are expected to do and look like. Tyra Banks is known world wide and is considered to be and idol for many. I believe that she was chose to play this role due to the fact that she is seen to the world as a beauty icon. Little girls that have watched Life Size, thought that Tyra was beautiful and even though she faced many challenges in the real world she ended up not being able to survive without all of her belongings in her picture perfect world. The Barbie character attempted to bake and do clerical work but it wasn't as easy as her unrealistic world made it see. Another thing that caught my interest was that the Barbie in the film was African American versus an Americanized caucasian
blonde. When dealing with the aspect of “cool” I believe that society constructs a whole concept of what they believe is acceptable and because of this children and young adults lose themselves in the world. When you only have one story that reflects the reality of another story it silences ours. The media and corporate consumer America are blinded to the fact that they could possibly have a negative impact on those individuals that don't meet the criteria that they are portraying.
When the narrator first compares her Barbies, she thinks that she needs perfect and new Barbies to fit in with everybody else. The narrator does understand that her family does not have money, but she simply works around it. Although, she wants more Barbies it was unlikely for them to get them. The narrator says, “Because we don’t have money for a stupid-looking boy doll when we’d both rather ask for a new Barbie outfit next christmas. (14-15)” The narrator has to make do with what she has. She can not have a boy Barbie because it is not in her parents budget. This affects her and it makes her lose confidence in herself because she does not have what everybody else has. After the narrator receives her partially messed up Barbies, she says, “And if the prettiest doll, Barbie’s MOD’ern cousin Francie with real eyelashes, eyelash brush included, has a left that that’s melted a little-so? If you dress her in her new ‘Prom Pinks’ outfit, satin splendor with matching coat, gold belt, clutch, and hair bow included, so long as you don’t lift her dress, right?-who’s to know. (16)” Even though the Barbie has a melted left foot, the narrator moves past this. She will just cover it up with a dress. The narrator wanted new and perfect Barbie’s in the beginning, but she realized that these Barbie’s are not everything and she can make them her own. She is not defined by her Barbies. Sandra Cisneros used symbolism and characterization to describe how the narrator had a hard time coming into her own identity and finding
Schor talks about how the street culture has affected marketing to young adults. Rap and hip-hop have become quite popular even in suburban homes. The top charts on any popular radio station have at least four or five rap songs in them. This popularisation of street culture has influenced marketers to subtly include violence, drugs, crime and sex into ads meant for teens, making it just subtle enough not to get called out for it. Edginess in advertising gave it that cool feel that kids were attracted to, the “gangsta” life. Cool being associated with these kind of negative things can influence kids to take part in such activities, wanting to live the cool way. Advertisers also exploit the underlying desire for kids to be more independant, showing rebellion against their parents, who are depicted as lame. When kids see this kind of behaviour on TV, they think that is how it should work for them too. One example Schor gives is a Sprite ad “The parents are in the front seat singing “Polly wolly doodle all the day,”... He is in the back banging his head on the car window in frustration… stuck this these two losers.” (223). The kid is the only one who gets that his parents are lame and he is the only one who is even close to cool in the car. The worst part about the new cool is that it’s not only
“If Barbie was designed by a man, suddenly a lot of things made sense to me,” says Emily Prager in her essay “Our Barbies, Ourselves” (Prager 354). Prager’s purpose for writing this essay is to explain the history of Barbie and how the doll itself has influenced and continue to influence our society today. Prager is appealing to the average girl, to those who can relate to the way she felt growing up with Barbie seen as the ideal woman. Emily Prager uses a constant shift between a formal and informal tone to effectively communicate her ideas that we view women today based upon the unrealistic expectations set forth by Barbie. By adopting this strategy she avoids making readers feel attacked and therefore
By this time Barbie was a very popular doll that a lot of young girls wanted to have in their hands. Mothers and other parents were liking the doll because she provided a sense of what the “grown-up” world would be like. Plus, a lot of girl’s loved playing dress up and playing pretend house wife. But Barbie was more than just the house wife, Barbie has a career, many of them and she was a fashion icon. Than Barbie, the classic Caucasian, bond headed went even farther. “In the 80s, she joined the multicultural movement and was depicted as African-American, Latina, and Asian”, (Friedman, 2006). Now, not only could girl choose what profession and career they wanted their dolls to be, but now they could choose the race they were and maker Barbie more like their own. Yet still parents started to notice the Barbie’s measurements and how unrealistic they were. They started to worry about of this would have a negative impact on their children when they grew up to be adults. I can use this article because it explains that Barbie came in different race now but her measurements were so unrealistic. This causes concern and many people still today wonder if Barbie has a part in why women stress over their body
In the short story "Barbie-Q,” by Sandra Cisneros, the young girls didn't mind they did not receive other things such as new Barbie's or Ken Barbie's and the friends to go along with the dolls (206). These girls were just happy to play with their own dolls. The girls have bonded with each other and they enjoy playing with each other's dolls. A doll brings two or more children together for fun and social entertainment. Have you ever listened to a child frequently you will hear a child say " so what” that means the child really don't care, it don't matter; nothing else mattered to the two little girls. In the short story "Barbie-Q,” by Sandra Cisneros to purchase a brand new Barbie doll meant that the dolls are expensive in the store so the girls are very happy and pleased to own a second hand Barbie. When the parent places the dolls in the child's hands the dolls take on the character of the owner's beauty; culture; how girls see themselves and the future when the kids are all grown up. Barbie is a fun toy to dress up. Each child has her or his own imagination of a Barbie doll. I, too, myself, like watching all the different cultural background Barbie dolls in the malls or Macy's Department Store around Christmas times. Most large department stores dress
For starters the title, “Barbie Doll” holds a meaning. It symbolizes the ideal figure of a female body. Society creates this ideal that is embed into every century. It is never ending. It is intended that she must have the twig like arms and legs, the minuscule waist and nose,
Gwendolyn Brooks captures the reality of America’s youth with her poem, “We Real Cool.” Growing up in Chicago, Brooks was inspired to write “We Real Cool” while catching a glimpse of a group of teenagers playing pool during school hours (On “We Real Cool”). The poem portrays a group of young people dodging the responsibilities of life in order to do whatever is considered “cool” to them and their peers. The poem allows the audience to make their own judgements about the pool players, because Brooks gives no opinion. However, the last line of the poem gives the audience the impression that the pool players’ actions are wrong because it shows that their destiny is an early death date. Brooks made the speaker of the poem to be defiant, since he is rebelling against what is expected of the youth by “lurking late” and “striking straight” (3-4) in order to give the audience a realistic view of teenaged dropouts.
In the beginning of “Barbie Doll”, pleasurable and unpleasurable imagery is given so that the reader can see the extremes girls go through to be considered perfect.
Imagine being a 5 year old girl playing with baby dolls and brushing your Barbie doll’s hair and feeling fat. A 5 year old feeling fat sounds crazy, right? Well with the influence Barbie has had for years is causing girls younger and younger to feel that their body is not “perfect”. Eating disorders, unrealistic expectations, and self-confidence are all at jeopardy once a young girl is rewarded with her first Barbie doll.
Those perfect days as a child when your countless days were filled with playtime. The time to set up those houses and dress the dolls up, and act out the future. “Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people” (Ruth Handler). As a young child, it is all you look forward to in your future: being successful and confident, loved and cherished. Many dolls were used to project this. Specifically, the Barbie. Barbie is a positive role model girl should look up to for confidence and inspiration. She is a talented and educated career woman, self-sufficient in every aspect of her life, and a stunning example to young girls the body that is healthy and fit.
Barbie, a doll manufactured by Mattel, Inc., encourages an unrealistic body image, racial insensitivity, and contradictive goals, and it is having a negative influence on young girls everywhere. Launched in March 1959 by Ruth Handler, an American business woman and president of Mattel, Inc., Barbie quickly became popular and has gone on to sell three dolls every second, in over one hundred and fifty countries. However, Barbie’s rise to success has not been wholly positive – there have been numerous controversies, parodies, and lawsuits, all addressing a number of issues. One such issue is how Barbie promotes an unrealistic and unobtainable body image. For example, to scale, Barbie is five feet, nine inches tall, has a thirty six inch chest, eighteen inch waist, and thirty three inch hips. Had Barbie been a real person, she would not be able to walk, much less hold her head up. Secondly, Barbie is racially insensitive and perpetuates stereotypes. “Mexico Barbie,” from Barbie’s “ethnic” line, comes with a passport and a Chihuahua, as well as stereotypical red lace ribbons in her hair. Lastly, Barbie portrays goals that are both unobtainable and contradictive. Barbie has had a variety of careers, such as being a doctor, astronaut, and President of the United States, but also engages in stereotypical domestic activities, such as cleaning and baking. These characteristics are affecting young girls in a time when they are most developmentally susceptible, and teaching them a number of negative lessons.
In the Frontline documentary, “Merchants of Cool” the top marketing experts discuss the teen demographic and new ways to target this seemingly difficult demographic. They are finding that teenagers contain a small amount of brand loyalty, and will consistently change brands to go with the flow of “cool.” Teens are more suspicious and resenting towards the normal marketing concepts, such as commercials, billboards, and radio advertisements, and are slowly catching onto the concept of buzz marketing.
Teenagers are known for being very perceptive therefore, it is up to the cool hunters to manipulate them into buying the product, while ensuring that they believe in the product before they catch onto the game. A perfect example of this is MTV, the television giant who made video the killer of radio. They act in a similar fashion to the British Empire in the conquest of Africa. In terms of the latter, companies like MTV, use teenage pack leaders to gain traction in an untapped market, while attaching themselves and their friends to brands. One of MTV’s strategies that they used was they would film unaware teenagers at events to broadcast an image of a cool culture. MTV would make sure that they paid the stereotypical teenager to be present t these events in order to enforce the positive image of cool young people present at these events. By this definition, they are both exploiting and providing desired benefits and services. Using teenagers who are unaware that they are being filmed, or even filming teenagers who desperately want to be in the spotlight in order for them to get material for the image they want to market is a clear exploitation of teenagers. However, these teenagers who are receiving free entrance, free tickets, five seconds of television time receive a
It may seem trivial and go unnoticed to most, but by assigning Barbie a real career, people are able to identify with and recognize her. The marketers also provide Barbie with a life other than modeling, such as friends and a home. The Ken doll, which is commonly known as Barbie’s boyfriend, makes her appear more real to the audience. Girls are able to identify with the idea of a boyfriend, which makes the notion of Barbie seem more realistic and desirable. The same idea is applied to the many friends Barbie has been accompanied by over the years. Lastly, and perhaps most famously, Barbie, like almost all of the girls who play with her, have a home. The Barbie Dream House is just another clever way her marketing team has presented her to society as a real person. Humanizing Barbie, and portraying her in such a manner makes her more attractive to potential buyers. The girls who engage in play with dolls do not want merely a doll; they desire something they can relate to and envision in the real world. Imaginative play is a large portion of childhood, and the ability for children to posses a doll like Barbie , who represents a real person in society, is extremely valuable. The use of social constructionism in the marketing of products such as Barbie is both brilliant and effective.
Nor did I totally grasp the grim realities of how race and culture at times co-exist. Barbie, herself, established a sort of cultural barrier, where race, beauty, and culture intertwined. Her impact on culture is profound and has been influential in many areas of existence. Why was it important for me to choose the black Barbie? Was it culturally correct to do so? The premise of this paper is to address whether Barbie, the inanimate object everyone adores, contributes to the social segregation of our