We can define cool hunting as the chase to make quick money as a result of feeding off the trend setting nature of teenagers by manipulating and mass producing products and items into a popular culture before it becomes old news. The implications that we can deduct from this video in terms of cool hunting for creation of new ideas, new music, new art forms, and more, is that something can only be considered “cool” until it is found/discovered. Following the discovery of the product, word begins to spread, thus leading to the commercialization of said product. So much so that it results in a “hot trend” that everyone begins to use, thus inferring that it is no longer “cool” considering everyone is now after the same trend. Which ends up turning …show more content…
Teenagers are known for being very perceptive therefore, it is up to the cool hunters to manipulate them into buying the product, while ensuring that they believe in the product before they catch onto the game. A perfect example of this is MTV, the television giant who made video the killer of radio. They act in a similar fashion to the British Empire in the conquest of Africa. In terms of the latter, companies like MTV, use teenage pack leaders to gain traction in an untapped market, while attaching themselves and their friends to brands. One of MTV’s strategies that they used was they would film unaware teenagers at events to broadcast an image of a cool culture. MTV would make sure that they paid the stereotypical teenager to be present t these events in order to enforce the positive image of cool young people present at these events. By this definition, they are both exploiting and providing desired benefits and services. Using teenagers who are unaware that they are being filmed, or even filming teenagers who desperately want to be in the spotlight in order for them to get material for the image they want to market is a clear exploitation of teenagers. However, these teenagers who are receiving free entrance, free tickets, five seconds of television time receive a …show more content…
Understanding the teenage market for MTV begins with screening teenagers until they have found their typical viewing demographic, they are extremely strategic in their selections, keeping in mind the image they want to portray. One of the front line methods that MTV uses, is first hand interview in the home of these teenagers in the teens home to understand what makes up the thinking and opinion process their viewers. They basically analyze every element of the teen in their “natural natural habitat” where “cool” really takes place, learning about the people. For instance, they look for what a teenager typically wears, listens to on the radio or television, when they think about their school crush, and even their morning routines. By observing the latter, MTV is able to capitalize on their market segment due to the fact that they are conducting first hand market research. They are able to see these trend setters and their every move, basically watching the development of cool right in front of their own eyes. In the end, they end up taking their gathered research and in turn selling it to other teens, in order to perpetuate what teenagers are doing. This is called market research because it is being conducted with the outcome of generating demand for the overall market, not a single person. If market researchers wanted to know me as a person,
Hey, I didn’t see you there, how are you?I'm just wondering whether or not a big ol' grizzly bear is going to come charging at me at any point in my life, but seeing as grizzly bears are endangered that probably won't happen. In the past, there were thought to be around 50,000 grizzly bears in North America, nowadays they are growing sparse there are estimated to be only around 1800, now not even a 20th of the population in the past. Most of these grizzlies are located in Yellowstone National Park and Alaska, but they can also be found in Wyoming, Colorado, Idaho and Montana. Some are thought to be in Washington.
Schor talks about how the street culture has affected marketing to young adults. Rap and hip-hop have become quite popular even in suburban homes. The top charts on any popular radio station have at least four or five rap songs in them. This popularisation of street culture has influenced marketers to subtly include violence, drugs, crime and sex into ads meant for teens, making it just subtle enough not to get called out for it. Edginess in advertising gave it that cool feel that kids were attracted to, the “gangsta” life. Cool being associated with these kind of negative things can influence kids to take part in such activities, wanting to live the cool way. Advertisers also exploit the underlying desire for kids to be more independant, showing rebellion against their parents, who are depicted as lame. When kids see this kind of behaviour on TV, they think that is how it should work for them too. One example Schor gives is a Sprite ad “The parents are in the front seat singing “Polly wolly doodle all the day,”... He is in the back banging his head on the car window in frustration… stuck this these two losers.” (223). The kid is the only one who gets that his parents are lame and he is the only one who is even close to cool in the car. The worst part about the new cool is that it’s not only
molding the minds of young viewers and showing them that the way a certain group of people
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
When the documentary was produced, media exposure was limited to private and expensive mediums such as television, movies and radio. These outlets were plagued with marketing agendas designed to sell products under the guise of authentic music and entertainment. Formerly non-existent cultural archetypes such as the boy band, pop diva, and gothic artist were created and promoted by corporations with the intent to profit from their fame. This systematic fabrication of teenage culture was achieved through the monopolization of popular media by people and companies with money. This created a narrow and one-dimensional mainstream cultural media, limiting the prefere...
It became apparent that making a music video could be a profitable venture. Every artist had a music video for his or her hit single. Making a video has proven to be the best way, especially if you are a new artist, to allow fans to see your face. This allows the public to become more intimate with the band and its members. This held true for new as well as older more establish acts such as Michael Jackson. He did not need to sell his image however it did help him. He wanted to be an innovator not only in music, but in video as well. He accomplished this when he produced his classic video epic “Thriller”. The million-dollar video paid for itself when “Thriller” became the top selling album of its time. From then on, it was safe to assume that videos will make a large impact on the music industry for years to come.
During this past decade, advertising companies go out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies. Information such as what types of idols they enjoy to wh...
The second article, “Commercialization of the Rap Music Youth Subculture” by M. Elizabeth Blair, expresses the point of the use of rap music to sell a product even though advertisers know nothing of the subculture....
Popular culture is often referred to as being produced by the mass media ‘for’ the public, who are seen as consumers. An example of this would be the television programme ‘The X Factor’. The X Factor is produced by a large television company which is owned by a multi millionaire music mogul. The programme is shown extensively throughout the winter months, when people favour staying indoors to going outside. The concept of the show is that it entices people in during the first couple of week. This is done by showing the contestants’ auditions. The reason for t...
White-tailed deer, also known as the whitetail, is native to the United States, Canada, Mexico, Central America, and South America as far south as Peru and Bolivia. What are the things called antlers and what are they made of? Deer antlers are made of bone. They grow from pedicles, bony bumps found on the heads of all deer, and they drop off after the mating season ends.
Today in America numerous teenagers are listening to Gangster rap, which is a form of music in not just limited to the African-American culture, it seems that it is the music of choice to many of our vulnerable youth’s today, it illustrates the lifestyle of being rich and famous. Youths are influenced by this music while hearing it in their cars, at work, while driving, or by turning on the TV. Many teens turn to MTV, VH1 or BET everyday to watch their favorite rap artist in their latest videos. Gangster rap promotes the luxurious lifestyle black rappers attain after they achieve success as well as their experiences on the streets. Even with all the fame and fortune many gangster rappers portray a negative image on and off the camera by being in the spotlight for the use of drugs and committing crimes. With all the publicity and notoriety, they receive for being thugs our youth today want to be just like them. The "Hot Boys,” is a well-known rap group that likes to show off their expensive fancy cars in their videos. Consequently, because of these videos, teens these days are decking out there cars by tinting the windows and putting chrome rims on them. Another big thing to do is put a huge sound system in the trunk so everyone can hear your cars bass coming down the street. With rap, music also comes urban clothing. Some rap stars even have their own clothing line such as, Roca wear, Sean John, No Limit Wear, and many others. The rap stars convince their fans to show off their clothing.
Many people see hunting and fishing as the slaughtering of innocent animals for no reason other than sport and fun. However, the truth is, hunting and fishing are beneficial to people, environments, and the economy. Hunting and fishing are beneficial to the economy because they cause a major economic impact. Hunting and fishing are beneficial to environments and people because they reduce damages done by wildlife overcrowding. Hunting and fishing are also beneficial to people because they provide a healthy, affordable source of food.
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
Immediately, as my dad and I was walking to the deer stand, my thoughts were that this hunt already felt like any other night hunt I had ever been on. My dad and I together chose which stand we would hunt from the choices on the board. We arrived at the box stand, which was fifteen feet tall, then we climbed in and got comfortable. In the meantime, we were looking around to find any sign of a deer. Meanwhile, as we were sitting quietly in the stand, we suddenly heard something. We could tell that the noise was something running through the trees extremely fast! Suddenly, there she was, a doe, creeping out from the bushes. At that moment, I was only able to see her head. I was getting so nervous, and I didn 't know what to do; however, my dad told me to stay calm and breathe. As she was walking into the field, stopping along the way to eat, I prepared my gun in order to shoot. My dad told me to take the shot whenever I was ready, so within the next couple of seconds I pulled the trigger. BOOM! She’s down! I had shot her; however, I knew I hit her, but she ran
The societal culture of advertising plays a crucial role in the way teenagers interact with one another and how they make decisions. Goodman (1997) asserts the average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. At this rate, teenagers are exposed to a vast range of advertisements that create awareness and knowledge of products and services in the market. Moreover, the objective of advertisements is to increase sales and grow profits. Though advertisers are not psychologists, they are aware of strategic techniques that will cause teenagers to be convinced to buy their product.