The media needs to introduce something interesting so that instead of flipping channels over to some entertainment a person will stay on the news channel. So they devise a strategy based on selective exposure to get one’s attention and stop the channel surfing. What the public perceives can sometimes be based on how much of the story they have heard. They then form their own opinions on what they absorbed, whether it was the whole story or not.
At 9 a.m. Monday morning, the only thing that the news reports said on the internet was that another plane crashed in New York. The very first thing that jumps to one’s mind is it’s another terrorist attack. It wasn’t until later on in the day that people on the net would find out the whole story. This is an example of how the media plays into our selective perception.
People will watch what they are interested in. It is the media’s responsibility then to find things that will get them interested. For example, different running mates in an election, or maybe even just that nights football scores. If the media can grab the public’s attention in some way then they can change public opinion but only if they get listeners. The media cannot accomplish anything without an audience.
In the case of selective perception, everyone is different. The media must always be very careful about what they say or how they say it. People will find other meanings or even read into what is being said. During this war, we have bombed Afghanistan. The media has portrayed stories about the civilian Afghans that are being killed. Some may feel that we should not hut the innocent anymore. Still others say that this is an act of war and look at how many civilians we have lost already. Here the media has the ability to possibly change public opinion based on the way that people perceive things.
Selective exposure and selective perception are all about the individual.
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
Through manipulation and lies, media manages to modify objective news into biased news in order to convince the public of what the media wants them to believe. The article, “How the Media Twist the News”, by Sheila Gribben Liaugminas discusses the major influence that news has on readers based on their choice of stories and words. “How the Media Twists the News” has borrowed from multiple other texts such as the books like Public Opinion and Liberty and News, news magazine writers such as Ruderman, and news networks like CBS through Bias, A CBS Insider Exposes How the Media Distort the News and CNN to make her arguments valid and prove that the news is biased and that it does influence readers significantly because of it.
The media takes a biased approach on the news that they cover, giving their audience an incomplete view of what had actually happened in a story. Most people believe that they are not “being propagandized or being in some way manipulated” into thinking a certain way or hearing certain “truths” told by their favorite media outlets (Greenwald 827). In reality, everyone is susceptible to suggestion as emphasized in the article “Limiting Democracy: The American Media’s World View, and Ours.” The
Mass media controls the public like puppets. It affects everything a person does with their lives. Just like in Fahrenheit 451 we live in a society of fantasizers. We believe what the media tells us and to not question it but just go along with it. Media is everywhere whether we are aware of it or not.
...ation and framing issues in a certain manner; the media may certainly effect the opinion of the American people; thus effecting the lens of which is given to the people and not allowing them to see the true issues that arises within the government. The news media constantly want to create controversy, and create a frenzy; this interludes how the people may elect public officials which in turn help create public policy; and public policy contributes to the United States Democracy.
The media is often considered to be biased. The reason for this is because they do not act neutral on the things that they report on. They usually give their point of view and tend to warp the information so it’s easily digestible by the average person. This type of “nugget feeding,” can influence the judgment of some one who has no idea what is going on. The media tends to sensationalize the news by making it seem dramatic, and compelling. This hooks the viewer, and keeps them tuned in. The purpose of this is for ratings, and most importantly money. The media has become less professional, and their morality has gone down hill. The editors/gatekeepers decide what information is sent out for the public to see, and hear. This is another way that the news is shaped for our viewing pleasure.
Many people today may not realize how much the media, Internet, and Social Media impacts their lives because of how reliant we’ve become on them. In “Of Losers and Moles: You Think Reality TV Just Writes Itself” by Derrick Speight, “Mind Over Mass Media” by Steven Pinker, or “Harrison Bergeron” by Kurt Vonnegut, Jr., each story may talk or argue about some issue that society faces in relation to media. In the first article I read by Derrick Speight, the main goal was to explain to the audience that reality TV is real, but in the scheme of the production, the writers and producers must transform the reality of it into a story line. In the next reading by Steven Pinker, the purpose of
The terrorist attacks of September 11, 2001 changed America and the world forever. When we hear about terrorists in the news, most often the media is referring to a person of the Islamic descent. The actions of a small group of radicals caused society to generalize about the entire Muslim community. Research done by Jack Shaheen, a professor of Mass Communication from Southern Illinois University and a consultant to CBS News, showed that the media has the ability to create false stereotypes of Muslims. The government enforces stereotypes here at home, which influence policies. During times of conflict, the media functions as the carrier of government policies. (Alexandar, Hanson, 64). Through this form of mediatization, prejudice and misconceptions about the Muslim community has risen.
News is often described as the ‘window of the world’, but sometimes what we see on the news isn’t necessarily the true facts of what is happening around the world. News is often very subjective, especially in television, and sometimes the best pictures are picked over the best story. As journalists, we are responsible for society and frequently news leads viewers to a narrow-minded view of the world, often showing them what we want them to see rather than what they need to see. As Harcup explains (2009, P3) ‘Journalism informs society about itself and makes public that which would otherwise be private.’
It's clear to see the media focuses on various reports, television shows, and even sitcoms regarding all forms of psychology. While watching television one can say media basically relies on psychology. The media of psychology views psychology through means of common sense versus an actual science. Psychology is the scientific study of behavior and mental processed. Behavior is anything you do that can be observed. In the media we can observe people through the television screen. Through our observations we learn from their behavior. For example in a famous experiment conducted by Albert Bandura called, "Bobo Doll Experiment," a preschool child is working on a drawing. An adult in another part of the room is building with Tinkertoys. The child is watching this adult through a television screen and watches as the adult gets up and for nearly ten minutes pounds, kicks, and throws around the room a large inflated Bobo doll, while yelling hurtful sayings such as, "Sock him in the nose" or "Hit him down" and even "Kick him". After the adult was done, the child was taken to another room and demonstrated the same actions as they have seen through the television screen to the Bobo Doll. It's clear to see from the experiment the media teaches society many aspects of psychology. From a psychological aspect we see a child observing violent behavior from what the media has presented. Humans learn through observation and in a world where technology is advancing, the media plays a large role.
...d it influences the majority of the individuals that do vote. There for we say yes media can have a sizeable political impact, especially when a politician controls a substantial share of the media.
Our society consists of consumers that buy into stereotypes and the propaganda that is being fed by the government and the media. Stereotypes steer individual's perceptions of a group of people in a certain way, usually negative, and generalize that opinion to all members of the group. Aware of the influence stereotypes have on people's views, governments use stereotypes already imbedded in society as a propaganda tactic to persuade people's thoughts, opinions and beliefs in order to benefit their cause. The media was used for disseminating stereotypes the effect violent music has on teenager's behaviours such as in the shootings at Columbine. After the September 11 attacks, the U.S. government used the media as an outlet to emphasize Muslim stereotypes to influence people to support the invasion of Iraq. Stereotypes and other propaganda techniques such as "name-calling, manicheanism, and censorship" are powerful instruments used in propaganda, because it tactfully influences the population to think in the way that the government and media want them to think (Shah, 2003). However, its success depends on how strong the stereotypes are instilled in society, how well they are maintained within propaganda and if the public is unaware of the propaganda techniques used.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
The media is sometimes called the “Fourth Estate” because of its influence in shaping the course of politics and public opinion. Some people are influenced by what they read or hear and others are not. There is a well-known psychological process called selective attention. Wilson, Dilulio, and Bose define it as “paying attention only to those news stories with which one already agrees.” (290)
...r attention on selected issues on which the public will form opinions on (McCombs). Framing is an important factor by allowing the media to select certain aspects about the problem and then make them appear more important in the text, which results in enhancing the meaning or interpretation of the situation (Scheufele). Last, but not least, priming also played an important role in shaping public opinion. Priming works as the media repeatedly exposed certain issues in the public viewers. The more exposure an issue gets, the more likely an individual will recall or retain the information in their minds. With these three factors played out systemically the media, our opinions are constantly being influence and shape by them. As quoted by Walter Lippman, “what we know about the world is largely based on what the media decide to tell us” (McCombs).