INTRODUCTION
Welcome back to Jungle Juice Lemonade Stand. Our purpose is to make you feel as much like family as your own! We want to invite you to a tasteful and fun experience of drinking good quality lemonade. The company is almost at the point of going international just a few more kinks to work out and we will be global. We are second on the top list of lemonade sellers getting ready to possess the number one slot. We have improved our ingredients to become more natural and healthy for the customers but still maintaining that delicious taste! We are a firm believer in giving back to the community and keeping the company afloat. The Jungle Juice brilliant idea of investing in the afterschool community program was a bonus for the business
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People have known lemonade stands and drinks since childhood which continues to grow as they grow. It is not only important to quench your thirst while bringing out that wild side but to get outstanding customer service from a company that cares about the customer thoughts. It is a joy to us to see people walk away with a refreshing taste going down their throat and a smile on their face! It is very rare that someone passes up a good chance for some great tasting lemonade. This has helped our clientele grow enormously. By making our personal brand family related makes the customer feel like they are a part of an extended family. Feeling like family is always wonderful. Strategic marketing planning is the process of examining an organization’s current marketing situation, assessing opportunities and setting objectives, and then developing a market strategy to reach those objectives (Bovee and Thill, 2012). This is a great way of structure to help our business and keep the customers …show more content…
Social communication “An approach to communication based on interactive social media and conversational communication styles” (Bovee and Thill 2012 p364). We will use this as our primary source of getting our name out to the world. We use Face book, Instagram, etc. in our great effort to get customer recognition and patronage. Using this way has and will keep saving us a great deal of money in the long run. We also use an integrated marketing Communication or (IMC) “A strategy of coordinating and integrating communication and promotion efforts with customers to ensure greater efficiency and effectiveness” (Bovee and Thill 2012 p366).We have no worries about receiving negative feedback from our customers. We ensure that every customer is satisfied and continue to strive at improving customer service. We take in every output from our customer and what they think we can do to improve on our end. We also use search engine markets such as Google in order to grab the customer base that uses search engines to find places to purchase products from. Here is what the breakdown cost outline looks
In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
If you bought a smoothie recently you may have been shocked at the price. Jamba Juice is a well-known smoothie chain, and it strives in promoting a healthy living style. When you bought this smoothie you maybe thought you were paying for the health benefits or quality. But that isn’t true, you were paying for the product and materials that went into serving that smoothie. Jamba Juice was simple back in 2008, only serving smoothies, but began a strategic move to transform. Consumers wanted more than something they can drink, they wanted food too. Jamba’s mission to transform began and the prices changed with it. By 2014, Jamba Juice began serving fresh juices, whole food smoothies, nutritional smoothies and food items (“Jamba Juice,” n.d.). But why did smoothie prices have to change? Well, many factors contribute to the cause.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
The year 2016 had a multitude amount of shocking celebrity news throughout the year, but one that still has everyone question who is she was talking to or what exactly she was talking about is the visual album “Lemonade” by Beyonce Knowles. Zakiya Jackson states that “The album’s lyrics and imagery also included a plethora of Christian references” but the question is that everyone is asking what is she telling us by using these phrases and themes via the Bible or religion. My interpretation is that Beyonce is telling us that many women and children in abusive religious families are often neglected, this feeling is universal, and when most people hit rock bottom, they often go to God for help. The Theme of Apathy (lack of interest) was consistently
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
C1 Marketing Strategy requires Research to find out. Customer Requirements – Is there a market for liqueur ice creams? The Right Products to Develop to Meet Customer Needs – Which? liqueurs would the consumer’s prefer/buy the most? Which product variation is preferred to be used?
Was orange juice always just here? What is the difference between the different types? Why does everyone like it cold? Is it a sustainable product the way Tropicana is running their processing plant? Are there ethical issues with orange juice production?I began to wonder one day as I was looking in the store, in the orange juice aisle. This paper is a journey into orange juice through the popular Orange juice company, Tropicana .I chose this company because this was a juice that I had grown up with .I hope to be able to answer there questions for myself and you ,the reader.
This strategy is very much about the business which is carried out as usual. In this strategy the marketer is focusing on both the product and the market opportunity.
There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It’s not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism (“buvez engagé”).
“Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness