The Influence Of Skip-It On Social Media

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Secondly, if well-known people are in the advertisements and the commercials to market the Skip-It it will sell more successfully. These celebrities have a huge fan base that look up to them and copy their actions. For example, if Selena Gomez, a well-known singer, was to use a specific skin care product her fans are more inclined to do so as well. Therefore, if Hasbro is to partner with one or more celebrities, they can advertise Skip-It on their social media platforms. Lily Bradic continues to explain that “a simple announcement from a brand signing a celebrity or athlete can cause the stock prices of the company to rise … [and], the research also states that sales will likely increase 4% ... after signing a celebrity” (Bradic, 2015). Kids …show more content…

As mentioned in the original Skip-It jingle, the best thing about the toy is the skip counter on the ball (Children of the 90s, 2009). To make this feature more interesting, a Bluetooth speaker can be added into the counter. This will make playing with friends or exercising using the Skip-It more fun because the person has the ability to connect their own music. The Bluetooth can also be connected to a Skip-It application that can be developed. This application could keep track of a person's fitness goals and achievements if he or she is using the Skip-It to workout. These two new features are unique and keep up with the trends of the current market. Additionally, another important improvement that can be made is changing the material Hasbro used to make the Skip-It. People complained that the Skip-It was too heavy, especially the ball and counter attached to the end of the toy (Children of the 90s, 2009). Instead, a lighter material, such as a special type of plastic, can be used to make the Skip-It. Overall, the most crucial thing to do is to advertise that these improvements have been made. Hasbro should grab their audience’s attention with these new features and make sure that their customers know that the Skip-It is now more

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