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3 basic purposes of public relations
3 basic purposes of public relations
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1.0 Introduction Public relations profession as well as the public relations major in Kenyan universities has experienced an increase of women who have consistently been entering into the field. Females make up the solid majority of most Public Relations and communication programs in Kenyan universities. Focusing on Daystar University, this study aims to find out why women are increasingly entering into the field. This chapter will concentrate on the following areas, background of the study, statement of the problem, purpose of the study, objectives of the study, justification and significance of the study. 1.1 Background of the Study According to Paula & Kathryn (1996), PR is as old as civilization itself, because underlying all public relations activity is the effort to persuade. For society to exist there has to be at least some agreement among people. This agreement is usually achieved by interpersonal and group communication, which in turn involves not just passing on information but also a strong element of persuasion. Public relations in Africa achieved momentum only during the last two decades. Many African practitioners now enter the profession through journalism. The development of PR in African continent has been influenced by the availability of mass media. PR education in Africa ranges from formal tertiary diploma, degree and post degree courses. Formal public relations education is most active in Egypt, Kenya and Nigeria (Robert, 2005). Both organizational communications and public relations having emerged from different business disciplines, today share in common not only many occupational tasks and responsibilities but also a process of occupational feminization (Donato, 1990). 1.1.1 Statement of the Problem ... ... middle of paper ... ...ikely to continue (childers-Hon, 2003) This is the case at Daystar University where female students in PR outnumber male students Significance of the study This study will be useful to Daystar University and other learning institutions because the findings will help them formulate strategies that will encourage men to study PR The findings will be of great importance to researchers who would like to use the results as a starting point and as a foundation on which they can build their research on. Assumptions Scope of the study This study focuses on the predominance of women in Public relations courses in Kenyan universities specifically in Daystar University. The chosen university is best known for training communication courses and therefore likely to give the most appropriate results. The study population will be drawn from communication students at Masters Level.
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
She confirms that the college she works at is affected by gender discrimination with the data stating, “more than 55 percent of our applicants are female” (Britz). The facts in the article that tell the most about the college gender gap are, “ two-thirds of colleges and universities report that they get more female than male applicants” and “ more than 56 percent of undergraduates nationwide are women” (Britz). This evidence reinforces the claim the author makes earlier in the article, that the overflow of women in colleges makes it harder for them to get accepted. The statistics in this article provide logical proof to appeal to the
Since the development of civilization, women have always been viewed as subordinate to men in all aspects of life. This is especially true in regards to the communication styles of both sexes. The expository text “ His Politeness is Her Powerlessness” by Deborah Tannen and Charlotte Bronte’s gothic novel, Jane Eyre, demonstrates a shocking similarity between the 1820s and the 21st century in regards to men’s view point on women’s style of communication. According to the texts, women will always be viewed as the inferior sex regardless of their communication style.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
In the book, Propaganda, author Edward L Bernays, who is nephew of Sigmund Freud, transcends the public relation industry. This short, 13-part instructional manual delves deep into the intricacies and usage of propaganda. Bernays claims that the public is in a constant state of manipulation. He argues that in order for a society to be highly functioning and stable, public opinion must be manipulated and swayed. While I find his claims disturbing, it was refreshing to read something so blunt. Bernays’ use of psychological techniques to work the mechanics of public opinion truly classifies him as the “father of public relations.”
The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to create, maintain, and protect the organization’s reputation, enhance its prestige and present a favorable image,” as defined by Inc. Magazine’s online encyclopedia. Fundamentally, it is not the goals of public relations that have changed with social media, but it is the means of accomplishing these goals that is dramatically changing.
Evaluating and understanding research findings is a very important skill for professionals to acquire. It is necessary to thoroughly collect data, findings, and results of the experiments to produce accurate detailed accounts of the studies.
Gallaudet University. (1997). Public relations Gallaudet University: The beginnings. Gallaudet University, 1-17. Retrieved from http://pr.gallaudet.edu/
Being able to speak across multiple platforms while creating a standard PR plan is the solution for 2043. Understanding a variety of publics is important now and will be even more important in the future. To understand your target audience better, you should know their current attitudes, opinions as well as interests. On the basis of this information, public relation practitioners should formulate public relations campaign in such a way that it caters to the need attitudes of its publics ("Public relations essentials-understanding," 2009). However, when there is no longer a majori...
Additionally, further research is also being conducted to
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Springs, Kathleen McGinn. “Gender Differences in Business Communications”. Retrieved on October 10, 2004 from http://www.princetoninfo.com/200105/10523s01.html
Bernays established the social field of public relations in the form of propaganda and was highly influential in providing the foundation for modern advertisers. Edward became known as the ‘Father of Public Relations’ (Tye, 1998) his psychological and sociological techniques date back to his experience working for the United States propaganda. Manipulating a mass audience Edward’s theories were adopted by his uncle Sigmud Freud, Freud believed that ‘irrational forces’ determined our behaviour (Bryan, 2009, 61) with this key concept he then applied it to his own propaganda practices ‘Men are rarely aware of the real reasons which motivate their actions’.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.