The Importance Of Television

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Television is undoubtedly the most important communication medium in today’s world. It touches young and old, rich and poor, learned and illiterate. It possesses an amazing power to influence millions of individuals with particular message. Therefore, its effects have attracted so much attention from children, adolescents, young viewers, parents, educators, social scientist, religious scholars’ and anyone else who is concerned with society.
TV delivers various types programs to a larger audience faster than any other medium i.e. sports, documentaries, dramas, sitcoms, soap, cartoons, reality shows, news, cartoons etc
Surely, these programs influence the mindsets of young viewers that form the most sensitive television audience. Young viewers watch dramas and movies for entertainment. Now watching dramas have become an important part of their daily life.
Traditional division of drama is comedy and tragedy. One format on the television is sitcom that is becoming popular day by day. A sitcom or situation comedy refers to a television series involving the same cast of actors who play the same characters in different scenarios each week in an episode. Actors take part in humorous story based on common environment like family, home or workplace. It is a short form for situation comedy.
Sitcoms are popular from the time they have been showed on television. They basically reflect society and changes occurring in the society and around the world. Throughout the years there is one major thing that has remained constant i.e. Family. Thus, sitcoms began in the family and remained family oriented.
From the popularity of sitcoms in different parts of the world Pakistan Television Corporation also began arising sitcoms soon after its launch i...

... middle of paper ...

...rs similar to themselves. The Yale study found that viewers’ preference for characters like themselves can balance show attributes as the level of comedy or action. A woman who lives with her family is lkely to watch a show centered on family than one that is not. (158 page Biagi book para 2)

Significance 230
Today sitcoms are most popular type of drama where there different companies advertise their product within episode such as Qmobile advertisement, Jam-e-Shireen and syrups for cure. Thet earn their profit through advertisement. They have become an advertisement medium pg 230 such advertisement causes people to buy the products that thye even don’t need says media as cited by scholar Micheal Schudson in book Media /Impactm page no :235

Sitcoms may have a negative affect on the student minds which results in decrease of academic performances as well as grades.

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