The Importance Of Television

1744 Words4 Pages
bulb-icon

Recommended: Positive and negative impact of tv advertisement on consumer behaviour

Television is undoubtedly the most important communication medium in today’s world. It touches young and old, rich and poor, learned and illiterate. It possesses an amazing power to influence millions of individuals with particular message. Therefore, its effects have attracted so much attention from children, adolescents, young viewers, parents, educators, social scientist, religious scholars’ and anyone else who is concerned with society.
TV delivers various types programs to a larger audience faster than any other medium i.e. sports, documentaries, dramas, sitcoms, soap, cartoons, reality shows, news, cartoons etc
Surely, these programs influence the mindsets of young viewers that form the most sensitive television audience. Young viewers watch dramas and movies for entertainment. Now watching dramas have become an important part of their daily life.
Traditional division of drama is comedy and tragedy. One format on the television is sitcom that is becoming popular day by day. A sitcom or situation comedy refers to a television series involving the same cast of actors who play the same characters in different scenarios each week in an episode. Actors take part in humorous story based on common environment like family, home or workplace. It is a short form for situation comedy.
Sitcoms are popular from the time they have been showed on television. They basically reflect society and changes occurring in the society and around the world. Throughout the years there is one major thing that has remained constant i.e. Family. Thus, sitcoms began in the family and remained family oriented.
From the popularity of sitcoms in different parts of the world Pakistan Television Corporation also began arising sitcoms soon after its launch i...

... middle of paper ...

...rs similar to themselves. The Yale study found that viewers’ preference for characters like themselves can balance show attributes as the level of comedy or action. A woman who lives with her family is lkely to watch a show centered on family than one that is not. (158 page Biagi book para 2)

Significance 230
Today sitcoms are most popular type of drama where there different companies advertise their product within episode such as Qmobile advertisement, Jam-e-Shireen and syrups for cure. Thet earn their profit through advertisement. They have become an advertisement medium pg 230 such advertisement causes people to buy the products that thye even don’t need says media as cited by scholar Micheal Schudson in book Media /Impactm page no :235

Sitcoms may have a negative affect on the student minds which results in decrease of academic performances as well as grades.

Show More
Related

  • Socially Constructed Stereotypes in All in the Family, The Jefferson’s and The Cosby Show.

    1311 Words  | 3 Pages

    McCarthy, Tyler. “Sitcom success a reflection of changing society.” Daily Campus. 29 Jan. 2012. Web. 17 Nov. 2013.

    Read More

  • Does Homer Know Best?

    1615 Words  | 4 Pages

    Sitcoms." Fathering: A Journal of Theory, Research, and Practice about Men as Fathers 7.2 (2009): 114-39. Print. 17 April 2014.

    Read More

  • Pleasantville

    789 Words  | 2 Pages

    Popular culture is the artistic and creative expression in entertainment and style that appeals to society as whole. It includes music, film, sports, painting, sculpture, and even photography. It can be diffused in many ways, but one of the most powerful and effective ways to address society is through film and television. Broadcasting, radio and television are the primary means by which information and entertainment are delivered to the public in virtually every nation around the world, and they have become a crucial instrument of modern social and political organization. Most of today’s television programming genres are derived from earlier media such as stage, cinema and radio. In the area of comedy, sitcoms have proven the most durable and popular of American broadcasting genres. The sitcom’s success depends on the audience’s familiarity with the habitual characters and the situations

    Read More

  • Character Analysis: Everybody Loves Raymond

    1001 Words  | 3 Pages

    Younger generations and the more vulnerable in society can be influenced in avoiding peer pressure, but for the individuals filled with wisdom, the shows can reflect based on American modern society. Everybody Loves Raymond and Full House are great shows who faces similar life obstacles a typical person living in the US has today. As a result, most modern family comedy sit-coms are reflecting our society’s generations and the more vulnerable. Based on the success of early family sit coms, American’s adapted to a fast pace lifestyle with the help of modern

    Read More

  • Full House In American Culture

    495 Words  | 1 Pages

    Drawing from scholarly academic research about what goes into the formula of creating these kinds of family-based sitcoms, production work, relevancy of each show’s topic and storyline in the era they’re aired, I will present the ultimate heart of my argument of seeing if there truly is a pattern or formula to family sitcoms and if there are parallels between the characters of both Full House and Modern Family that makes the shows as similar yet different to one

    Read More

  • The Brady Bunch

    712 Words  | 2 Pages

    The word sitcom is short for Situation Comedy. A good sitcom story idea places the star (or supporting character) into a situation in need of a resolution, which will cause the character to respond in unexpected, exaggerated, and hugely sidesplitting ways (Rannow, pg. 13). A comedy now days are different from how they were in the 1960's and 1970's though. Today directors use sexual content and foul language to make people laugh and do not usually have a purpose or point to get across to the audience with each show. In earlier comedy, such as The Brady Bunch, Director Jack Arnold tried have a lesson learned in each episode while still maintaining a sense of humor, minus the foul language and sexual content. Although the show is not extremely funny to most people it is still a classic show that deserves to be remembered.

    Read More

  • Two Comedic Television Families, The Cosby Show and Rosanne

    545 Words  | 2 Pages

    American families depicted in television comedy shows outwardly appear as stereotypical characters. Extreme contrasting types are used to exaggerate real life: wealthy or poor, urban or rural, and sophisticated or naïve. This is not only for entertainment value, it seems: the characteristics of these families can represent the diversity within the families across our nation. As a show develops it can reach out to the audience by touching on more realistic values. A demonstration of how a television family deals with an issue can make that family appear to be even more similar to each other and comparable to real American families as well. In this paper, the Cosby show and Rosanne will be compared.

    Read More

  • The Impact of African-American Sitcoms on America's Culture

    974 Words  | 2 Pages

    Since its start, the television industry has been criticized for perpetuating myths and stereotypes about African-Americans through characterizations, story lines, and plots. The situation comedy has been the area that has seemed to draw the most criticism, analysis, and disapproval for stereotyping. From Sanford and Son and The Jefferson’s in the 1970s to The Cosby Show (1984) and The Fresh Prince of Bel-Air in the 1990s, sitcoms featuring black casts and characters have always been controversial. However, their significance upon our American culture cannot be disregarded. During the 1950s and 1960s, 97% of the families were Caucasian. In the first five years of the 1990s, nearly 14% of the television families were African-American (Bryant 2001). These statistics obviously show the substantial impact our American culture has had on African-American television families.

    Read More

  • Sitcom Singles: The Differential Portrayal of Single Men and Women in the Modern American Sitcom

    2022 Words  | 5 Pages

    The average America watches more than 150 hours of television every month, or about five hours each day (“Americans,” 2009). Of the 25 top-rated shows for the week of February 8-14, 2010, six were sitcoms, averaging 5.84 million live viewers each (Seidman, 2010), to say nothing for the millions more who watched later on the Internet or their Digital Video Recorders. The modern sitcom is an undeniable force in America, and its influence extends beyond giving viewers new jokes to repeat at the water cooler the next day: whether Americans realize it or not, the media continues to socialize them, even as adults. It may appear at first glance that sitcoms are a relatively benign force in entertainment. However, the modern sitcom is more than just a compilation of one-liners and running gags. It is an agent of gender socialization, reinforcing age-old stereotypes and sending concrete messages about how, and who, to be. While in reality, people of both sexes have myriad personality traits that do not fall neatly along gender lines, the sitcom spurns this diversity in favor of representing the same characters again and again: sex-crazed, domestically incompetent single men enjoying their lives as wild bachelors, and neurotic, lonely, and insecure single women pining desperately to settle down with Prince Charming and have babies. Sitcoms reinforce our ideas about what it is “normal” to be, and perhaps more importantly feed us inaccurate ideas about the opposite sex: that women are marriage-crazed, high-maintenance, and obsessed with the ticking of their biological clocks, while men are hapless sex addicts whose motives can’t be trusted. The way that singles are portrayed in sitcoms is harmful to viewers’ understanding of themselves...

    Read More

  • Sitcoms Gender Roles

    1351 Words  | 3 Pages

    For a large part of the history of TV sitcoms women have been portrayed as mothers or as having to fulfill the woman's role in the private sphere. Family based sitcoms were one of the forms of sitcom that keep women in these roles, but what is interesting is that even in other forms of sitcoms women do not truly escape these roles. Sitcoms, like Sex and the City and Murphy Brown showcase women whom have seemingly escaped these roles, by showing liberated women, but that does not mean that both do not fall into the gender role showcased in family sitcoms. It draws the similarities between ensemble sitcoms and family sitcoms when it comes down to the role of women. The starring women in both Sex and the City and Murphy Brown, and even the Mary

    Read More

  • Stereotypes In Sitcoms

    1008 Words  | 3 Pages

    The situation comedy, or sitcom, is a television programming genre that incorporates a narrative of humor within the context of a perception of domestic routine. In some cases the humor is associated with the dynamics of a relationship between a husband and wife, the neighbors, or friends (Roman, 93). The sitcom first appeared on radio and was embraced for its wit, charm,

    Read More

  • Similarities Between Friends And Full House

    710 Words  | 2 Pages

    Friends and Full House are true examples of a sitcom; a viewer can be sure to laugh during any episode at any point of the time. Both shows have characters that are just funnier than the rest, such as phoebe and Joey on Friends and Joey and Michelle on Full House. Phoebe and Joey are considered the out casts of their group, during the TV series Friends in a couple episodes Joey and Phoebe can be found struggling with financial care while the other have

    Read More

  • Television Comedies

    1195 Words  | 3 Pages

    Television comedies have been on the air for decades, and throughout this time many different shows have come and gone. Due to the dominance of these shows, comedies are one of the biggest draws on television. There are many different types of comedies, each with their own unique characteristics and features that differentiate them from others and lead to their popularity. Whether the show is a sketch comedy, sitcom, mockumentary or dramatic comedy, each utilizes different types of humour, locations, themes, and situations to appeal to the audience; which is likely why they are so popular today.

    Read More

  • Negative Essay: The Effects Of Watching Too Much Television

    1082 Words  | 3 Pages

    Television has become one of the major entertainment providers in our modern life. It sits in the living room of about almost every home in the world and it is the one thing that most people like to come home to after a long day of work or school. Not only does it give us something to laugh or get scared at but it also provides us with valuable information about what is happening around our local community and around different places in the world. But, as good as this sounds, Television may be affecting us without even realizing it. Being one of the major distractors in today 's society, it gets us attached to its content in which a lot of people spend a lot of their time watching. Being thus, watching too

    Read More

  • Importance Of Textual Analysis

    1073 Words  | 3 Pages

    In a genre analysis, stories, issues and concerns are explored. Researchers who study genre focus on broad patterns within those texts in the genre (Brennen 204). Since my research involves studying sitcoms, my sample will consist of ten popular sitcoms that aired from the 1980s to the present. These sitcoms include Roseanne, 30 Rock, The Fresh Prince of Bel-Air, I Love Lucy, It’s Always Sunny in Philadelphia, Friends, Will and Grace, Cheers, The Simpson and Seinfeld. The reason why I am choosing this sample is because I believe that it is broad enough to display the growth and evolution of the situational comedy genre and most (if not, all) of its pertinent aspects. Each of these shows all fit the standard conventions of a sitcom, however, the each bring a something different to the program, which allows them to stand out and be successful. I also chose them because they are all listed on the Rolling Stones top 100 Greatest TV Shows of All Time. This list was gathered by actors, writers, producers, critics and showrunners in the television industry (Sheffield,

    Read More

More about The Importance Of Television

Open Document