The Importance Of Media Framing

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News media outlets do not shy away from media framing. Media framing is how information is presented to the public, whether it is leaving information out or exaggerating the details. Erving Goffman was the first to bring forth the idea and theory of framing and defined framing as a “schemata of interpretation” that enables individuals to “locate, perceive, identify and label” occurrences or life experiences (Goffman, 1974). In his 1993 discussion of framing, Robert Entman offered a more thorough explanation: “To frame is to select some aspects of a perceived reality and make them more salient in communicating text, in such a way as to promote a particular problem definition, casual interpretation, moral evaluation, and/or treatment recommendation.” (Entman, p.52). Entman used the term “salient” when referring to framing. Salient terms are more noticeable and important. As he described it, “Texts can make bits of information more salient by placement or repetition, or by associating them with culturally familiar symbols” (Entman, p.53) Entman further explains that frames are a particular way in which the human consciousness can But how can we be sure that the news is not biased? Are we receiving information accurately, with details being simple to understand? After further research on media framing, I’ve come to realize that it is not rare to be someone who is skeptical of the news. In decades before now, media did a better job serving the public interests inside their news stories (Callaghan, 2001, p.186). But now, journalists may mix up facts intentionally and build a different story (Callaghan, 2001, p.184). How can one feel safe after knowing the media changes stories to keep us interested? Boring stories may not keep someone excited or fully interested, but at least people would not be misinformed and can, in a way, better prepare for what they will face outside their

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