The Importance Of Media Bias

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1 INTRODUCTION “Everything is in the way the material is composed.”― Joseph O'Connor, Star of the Sea
A bias can be defined as “an inclination or prejudice for or against one person or group, especially in a way considered to be unfair.” Powerful entities can cause strong biases. Media Bias occurs when any source of media portrays information in a prejudiced or biased way. Media bias has become a topic of great speculation and interest because media is not only a part and parcel of our lives but also influences it in ways which are so subtly integrated in our daily lives that we can’t even separate them out from routine. It helps people make better decisions given the exposure offered by the constant influx of information. It acts as a medium of communication between the common man and those who are in power. Media also helps develop social and communal skills which are a huge requirement in today’s world. It provides a very good platform for the realization of the dreams of the people. It is owing to these reasons and the significance of media in our lives that the biases in media cannot be ignored and should be looked at. Media is very vast. It ranges from …show more content…

In our presentation, we talked about how sensationalized journalism attacks our baser instincts such as fear and sometimes love. Airplane crashes were taken as an example. In addition to this, Ebola and its influence on western media was also talked about. We led to a conclusion that exaggerated media coverage leads people to become fearful and vulnerable at levels that are far disproportionate to the actual risk. This further causes panic and negative beliefs among the common folk. In our opinion, Media channels should, for once, look beyond ratings and TRPs and concentrate on delivering quality

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