The time-honoured ritual of mas’, music, pan and revelry which constitutes the celebration of culture that is the Trinidad Carnival, is one such event which has spawned a large number of overseas Carnivals, inclusive of the Jamaican carnival (Brown, 2005). Carnival in Jamaica began on a smaller scale in the year 1988 and was pioneered by Byron Lee. His whole idea was to create an event based mainly from his experiences at the well-known Trinidad Carnival; and over the years many efforts were made to introduce new dynamics to the annual event. However, though many tried to effectively promote Carnival in Jamaica and despite its longevity, Jamaica’s carnival has in successive years seen a decline in the number of patrons (Akil, 2012).Jamaica …show more content…
This can become a source or a part of a thriving sector of the economy, and a shift from normal Caribbean tourism attractions of sun, sea and sand, Celestine (2013). Carnival obviously has the potential to attract tourists, as it does, especially in the case of Trinidad's world-famous celebrations as music-based events are a popular form of entertainment (Quinnan, 2013).However,the popularity of the Jamaica Carnival has been compromised, and Jamaica’s Carnival needs continual renewal and revitalization of its offerings(Brown, 2005). Scher (2011) posed that Jamaica is a prime tourist destination for people all over the world and the Bacchanal season which begins in January and ends the weekend after Easter, with all its offerings may be deemed as resourceful and become a marketing force for attracting tourist to the island; specifically with the aim of attracting diasporic tourists to this …show more content…
The festival has the potential to eclipse the Trinidad experience. However the possibilities of carnival have yet been grasped; and regardless of the fact that carnival in Jamaica is within its 27th year since inception, not many tourists patronize this particular event. Therefore, the need now arises to analyze the repositioning of Jamaica’s carnival as a major diasporic event.
1.3 Purpose of Study
As a consequence of the issues surrounding Jamaica’s carnival: this study aims to bring exposure and awareness to Jamaica’s carnival to locals and tourists, as well as, highlighting the potential for it becoming a major diasporic event. Additionally this study aims to identify the problems associated with its struggle on attracting patrons and how these situations can be remedied. Furthermore, this study will analyze the gaps between Jamaica’s Carnival and its more successful counterpart of Trinidadian Carnival.
1.4
Fluorescent turquoise waters, a vibrant city culture, as well as an unending supply of mimosas and sunburns within a resort, benefits the common wealthy couple looking for a swell time. When people imagine the Caribbean, they probably visualize the soft sands of the Spice Island Beach Resort. Many people see the Caribbean as relaxing paradise. What people don’t understand, are the years of history hidden behind the mask of many resorts. In the book entitled “Empire’s Crossroads: A History of the Caribbean from Columbus to the Present Day”, Author Carrie Gibson differentiates how people view the Caribbean nowadays, by altering their visualization with four-hundred pages of rich history and culture, that argues the ideology about the Caribbean
societies to reexamine their view of the Caribbean. In this paper the following topics in The
Rosalie Schwartz analyzes tourism during the Twentieth Century in Cuba. She focuses mainly on the 1920s, 1950s, and then ending with the 1990s. In the introduction, Schwartz briefly describes and makes the point that her research is based not on the history of tourism, but that tourism as history is the focal point. She looks at tourism from the aspects of behavior, attitudes, and cultures that influenced tourism in Cuba. Schwartz’s historical issue gives attention to the impact that Cuba’s tourism had on the social change that would leave an everlasting impact on the culture, behavior, and country as a whole.
“Venice Carnival – Venice About.” Venice Carnival – Venice About. N.p., n.d. Web. 14 Jan. 2014. .
This festival attracts and brings tourists from across the globe to celebrate in a full week of rich drinking, dining, partying, and the gathering of a nation with a rich history. Usually, Carnival performers dress themselves in brightly colored clothing that symbolizes the native spirit and special costumes are worn at times to represent the spirit of the country. There are many other festivals other than the Havana Carnival in Cuba.
The Caribbean is comprised of a group of island. Jamaica is one of the greatest Antilles. It has a tropical climate. Each country has its own culture, Jamaicans is not an exemption, and they have an assorted and distinctive one. “Their culture is a complex mixture of African, Arabic, European, East Indian, and Chinese roots combining together to create a rich, dynamic heritage” (Gall, 2009).
The Westerner referring most commonly to those that are of European descent see the island of Jamaica, to be exotic, a place of wonder and discovery, which is why they decided to settle in hopes of exploring this unknown territory to find adventure just as Edward Said described in Latent and Manifest Orientalism. To this day modern westerners, tourists, have the same mentality that Said described when they travel to Jamaica, they see it as a place to of adventure, a vacation from the boredom and stress that they have experienced back home. What tourists do not realize is that they are able to experience this adventure at the expense of other people’s hard work and labor, which is the Natives daily life. These people may bask all day in what the tourist thinks they enjoy the...
The way in which Benítez-Rojo and Mintz tackle the question of Caribbean identity in their articles, is a removed, objective ideal, in contrast to Michelle Cliff’s portrayal of Jamaican identity. Cliff’s portrayal touches the heart and soul of Caribbean identity. While Mintz and Benítez-Rojo are investigating trends in the Caribbean as a whole, from an outside perspective, Cliff offers the personal, tactile imagery of what it is to live in the Caribbean, utilizing the objective account of history as a background. Furthermore, Cliff deals with Jamaica, one island in the Caribbean, while Mintz and Benítez-Rojo are dealing with the Caribbean on a grand scaled overview. The fact is neither article can be taken as complete truth. In fact, although Cliff uses history in her novel, I believe the account of history from someone who has completely accessed the interior of a place, is always going to be biased. Likewise, Mintz and Benítez-Rojo in making their hypotheses, are lacking an insider’s view. It is the difference between a Caribbean person and Caribbeanist, respectively. Therefore, while on a logical level, an analytical level, Benítez-Rojo and Mintz’s, conclusions as to Caribbean identity could rightly be accepted, these two authors do not possess the experience and intensity to make me as a reader, convinced of their conclusions.
Situated just south of Cuba in the Caribbean Sea, Jamaica is well known as a popular tourist spot and the birthplace of reggae music. Populated initially by native Arawak Indians, who gave the island its name, “land of wood and water (Jamaica).” However, this beautiful land’s almost pristine beauty was shattered by outbursts of violence surrounding the 1980 political elections. This fighting was sparked by the people’s mistrust of the ruling socialist party at the time. The reasons for this fighting and this mistrust are not simple, they are intrinsically tied to the island nation’s history from the beginning of its colonial period five hundred years before.
Every year thousands of tourists visit the islands of Antigua, they come from all over the world to drain their sorrows of reality by ridding their pockets of the cash they strive to work so hard for. Although Antigua seems to be filled with relaxation, sunshine and rainbows, and devoid of anything that could ruin somebody’s week, unfortunately, Antigua is quite the opposite of that of what we imagine. Author Jamaica Kincaid argues this false reality tourists imagine about the island, by addressing many issues she witnessed while growing up in Antigua.
Carnival’s strategy focused on the "Fun Ship" concept, beginning with the Mardi Gras, which targeted people of all ages. In recent years the driving force behind why a person needs to take a vacation has changed. Today vacationers look to get away from everyday stress, and opt for a stress-relieving cruise.
Barbados previously dabbled in the mass-tourism industry, but currently primarily offers a more up-market and luxury product. The success of tourism was traditionally measured in percentage annual increase of arrivals, however this type of measurement ignores important variables such as length of stay or visitor expenditure and seasonal variations. This fa...
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
According to the ‘World Tourism Organization’ (UNWTO), the tourism industry is one of the fastest growing sectors in the world, as it is estimated that by the year 2020, 7.8 billion people (roughly a quarter of the world’s population) will embark on a foreign trip (Bennett & Gebhardt 15). The Caribbean is said to be the most economically dependent on this industry, as the ‘Caribbean Tourism Organisation’ states that the industry forms the “economic backbone of most countries in the Region”(“Caribbean Tourism Industry” 1), implications for what tourism’s affect on the region have arisen and have prompted further research into matter. Since the 1970’s research regarding tourism in the Caribbean has attempted to determine the social, cultural, environmental, and economic impacts of tourism. Much of the research has found that there are in fact many negative adverse affects, and Jackson’s article asserts that, “Governments often commit money and other resources to support the growth and development of tourism and often turn a blind eye to its negative impacts” (574). The reason why tourism looks attractive (and thus turn a blind eye) to these Caribbean countries is because of “its potential to foster GDP growth, to create employment, to increase foreign exchange earnings, and attract capital investment” (Daye, Chambers, and Roberts 2). This paper will overview such impacts by first discussing a case study conducted in Jamaican resort town, Ocho Rios, with Sheere Brooks discussing the observed social, cultural and economical consequences of Jamaica’s reliance on the tourism industry and will finally look at tourism in relation to capitalism, with Robert Fletcher suggesting in his article that the tourism industry (and more specifically...
After researching the impacts events have on regional development I have come to agree with the statement ‘The events industry is an effective and appropriate vehicle for facilitation of regional development’. The significance of this thesis is to critically discuss and demonstrate an understanding of the relationship between the events industry and regional development while also providing an understanding of the history of events and the increasing significance of the event industry in contemporary society. Real life examples from around the world are used to recognize and justify the event industry as part of the tourism sector and explore specific implications to event management. Various sectors of the events industry are identified and discussed to support the theoretical discussion on how the events industry is an effective and appropriate vehicle for facilitation of regional development.