The Importance Of Disciplinary Literacy

Disciplinary Literacy The advancement of technology has completely changed the way in which businesses advertise to consumers. Gone are the days of radio shows, newspaper ads, and “snail mail.” With services, such as Netflix, advertisers are made obsolete. As Baby boomers retire, it becomes more critical for companies to connect to the millennial generation, since research has shown that brand loyalty is established at younger ages. Yet, the millennial generation has grown up with more technology and access to information than any other generation. It appears, the people that constitute Generation Y have become prisoners to their smartphones. For example, the iPhone can contain almost every aspect of a person’s day. From their email, photos,

Many of which include sexuality and the over-powering of women. Piecing, for example, is when advertisements use a portion of the body, usually sexual, that will take up the majority, and in the far corner will be the actual commodity. However, the use of sexuality in advertising has a different effect between men and women. “Focusing on spontaneous evaluations of sexually themed ads, these authors found that in contrast to men, who reported positive attitudes, women on average exhibited a marked negative reaction to explicit sexual content in advertising” (Dahl 215). Women prefer the intimacy instead of a spontaneous sexual

With the use of Internet, anyone can write reviews on any product or service. Millennials are more likely to look at online ratings, and take the opinions of people they know on social media. “They have twice the number of friends on social networks. Our research found that they also have a deeper level of engagement and multiple points of contact with their connections throughout the day (Fromm). Millennials grow a vast network of followers on social media, which means good or bad reviews can go viral in minutes. One action companies need to do to get positive evaluations, is to increase traffic to their website and keep retention of buyers high. Numerous corporations have adapted rewards programs into their business models to build excitement about their products, and keep customers coming back. The program allows people to earn points that will accumulate to various rewards. In some instances, if people in the program invite friends to join, they can get a percentage of their purchase. Reward programs have been established across a variety of industries, such as food to retail. To accommodate the millennial mindset of convenience, most reward programs have apps for smartphones that keep track of points and allows people to pay through the