The Flloundering Expatriate Case Study

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In The Case of the Floundering Expatriate by Gordon Adler, Bert Donaldson, an American businessman, was hired to oversee the integration of various European companies into the US-based company, Argos Diesel (Adler, 2005, p. 24-30). Donaldson was unable to build rapport with any of the European team members, due to his cultural deficiency and lack of guidance on how to best collaborate with his European counterparts. As a result, the intercultural relationships among members of the European team were poor and the project did not progress during Donaldson’s two-year period in Europe. This proves Donaldson, Frank Waterhouse – CEO of Argos Diesel in Europe and Donaldson’s supervisor – and the company culture established by Argos International, …show more content…

Waterhouse is deciding how to proceed with Donaldson, who was appointed by Argos International CEO and chairman Bill Loun. Donaldson, an outstanding employee in the Detroit office who was responsible for overseeing acquisitions of different parts suppliers across Europe, has made several cultural missteps that have negatively affected the European transition. According to Waterhouse’s executive assistant, Ursula Lindt, “staff morale on the fifth floor is lower than ever,” and there is a widespread perception that Donaldson “must be having problems at home” due to his late nights spent at the office (Adler, 2005, p. 25). Moreover, Donaldson does not mingle prior to the meeting, and he addressed his executive assistant, Frau Schweri, as a secretary despite her role in the office, which caused offense. Waterhouse was informed by Argos Europe’s Human Resources Vice President, Paul Janssen, that Donaldson’s introduction was perceived as condescending by some of the managers. While Waterhouse feels that Donaldson is not an effective leader for Argos Europe, he also acknowledges that Donaldson is trying hard to do his job well and does not feel he should be punished for the errors. Conversely, Waterhouse believes that a strong understanding of European culture is not something that can be taught to Donaldson (Adler, 1995, p. …show more content…

188). The European partners defined Donaldson 's personality within their interactions as “abrasive” and noted poor organization. While Donaldson was able to deliver clear results in the United States, his leadership style and relational interactions are not effective in Europe. Moreover, the case study points out that Waterhouse was ambivalent upon reading Donaldson’s vision statement for the company: “Managing Change and Creating Vision: Improving Argos with Teamwork” (Adler, 2000, p. 25). Because there is a breakdown in the way relationships are built between Donaldson and the European team, there is a lack of trust in the clarity and ability of Donaldson to carry out the vision he’s set forth. There is no evidence on the part of the Europeans to believe that Donaldson is equipped to improve Argos through teamwork, but by building trust, the magnetism towards the vision will follow. Another major intercultural conflict factor that is preventing the successful Argos Diesel, Europe integration process is the ethnocentric perception that Donaldson displays about the American workplace style. According to Ting-Toomey and Chung (1991), “a rigidly held ethnocentric attitude promotes a climate of distrust in any intercultural conflict,” (pp. 187). Donaldson’s

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