The Fast Food Industry: KFC And Pizza Hut

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Introduction
The industry we as a group chose is the fast food industry. The two major players we chose to do were KFC and Pizza Hut. We chose these companies because they are the well known throughout the Limerick and Munster region. We did a report style structure examining the influences that may affect the major players in the industry and carried out a swot analysis for these companies. We also examined the structure and control of the business.
Pest Analysis

Political
“A coalition of health groups, including medical experts and public health officials, is behind a push to stop fatty food being sold within a 15-minute walk of the schoolyard.” Riegel, R. (2014)
“The Minister for Health, Dr James Reilly, is planning to write to the country's …show more content…

Many are testing mobile applications that allow customers to place food orders on a computer or mobile device and pay for it with a credit card.” E.g Justeat.ie. Jobs.net (2013)
“Cooks have access to tools that help them monitor the progress of meals. This includes lighting systems that provide a visual point of reference for how much time remains for a certain dish.” Jobs.net (2013)
SWOT Analysis
Strengths Weaknesses Opportunities Threats
1) Second biggest global brand in fast food industry in terms of value 1) Untrustworthy suppliers 1) Increase demand for healthier food 1) Saturated fast food markets in developed countries
2) An original 11 herbs and spices recipe 2) Negative publicity 2) Home delivery 2) Trend towards healthy eating
3) Strong position in emerging countries such as china 3) Unhealthy food menu 3) Introducing new products 3) Local fast food restaurants
4) Combination of other large brands(Pizza Hut and Taco Bell) 4) High employee turnover 4) Specializing into vegetarian menu 4) Currency fluctuations
5) They are a market leader among companies that feature chicken as primary product 5) Growth reducing 5) Venture into new markets 5) Lawsuits
Strategic (2013), Wikipedia

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