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Oligopoly research paper
Monopolistically competitive
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Sometimes it is difficult to make a dissection based on the kinds of actions in order to achieve greatness. It is especially hard on the market type called oligopoly because it is one of the most complicated market structure based on the issue of the competition it faces with other companies. An oligopoly is a market with only a few sellers that dominate the market by offering homogeneous products. It also possible in that this type of market has many smaller firms that may also contribute into the competition. By this effect it gives off a strong atmosphere of competition in the market by allowing prices wars to happen when companies fluctuate their price on goods and services to beat there competitors in the market, the barriers of entry …show more content…
What makes oligopoly so competitive is by how companies cannot base decision making just by technical information, but must be aware of other reactions that their competitors make in the market. “Choosing how much to produce and what price to charge, each firm in an oligopoly is concerned not only with what its competitors are doing but also with how its competitors would react to what it might do”(Mankiw pg.330). There are exceptions of oligopolies that engage in price wars. A price war is a commercial competition that characterized cutting price below those of competitors. From this effect, one company may decide to reduce their price against their competitor that results into a spiraling effect to the others in the market by having to reduce their price’s. As an example CVS and Walgreens are similar companies that produce the same type of goods with the same types of prices. So both competitors try to beat one another by using a the format of a price war that can allow them to lowering there price’s to gain a profit over there competitors by using the average eye of a consumer to buy their company product over there competitor price. However, the problem about this tactic price …show more content…
There is a game theory that was invented in economics that can imply prevention of price wars to be more beneficial to companies is by using collusion and cartel theory by using the form of prisoners dilemma. Each company has the decision based to set price on there goods and services by using law of diminishing marginal utility. On the other hand, the prisoners dilemma is a standard game analyze that proves an outcome by two completely rational individuals that might not cooperate with each other to the point where there is no appearances in their best interest. It’s called the prisoners dilemma from a story about two criminals in N. Gregory Mankiw book Principle of Economics about two guys that were carrying a unregistered gun that would result in a one year jail time, but the cops suspect that they both committed a crime of a bank robber so the game theory comes into effect by how the cops give them ultimatums. “Right now, we can lock you up for 1 year. If you confess to the bank robbery and implicate your partner, however, we’ll give you immunity and you can go free. Your partner will get 20 years in jail. But if you both confess to the crime, we won’t need your testimony and we can avoid the cost of a trail, so you will each get an intermediate sentence
An oligopoly is defined as "a market structure in which only a few sellers offer similar or identical products" (Gans, King and Mankiw 1999, pp.-334). Since there are only a few sellers, the actions of any one firm in an oligopolistic market can have a large impact on the profits of all the other firms. Due to this, all the firms in an oligopolistic market are interdependent on one another. This relationship between the few sellers is what differentiates oligopolies from perfect competition and monopolies. Although firms in oligopolies have competitors, they do not face so much competition that they are price takers (as in perfect competition). Hence, they retain substantial control over the price they charge for their goods (characteristic of monopolies).
An oligopoly is a market consisting of a few large interdependent firms who are usually always trying to second-guess each other's behaviour. There is a high degree of interdependence between each firm in the industry meaning individual firms must take into account the effects of their actions on their rivals, and the course of action that will follow as a result on behalf of the rival firm which will also have consequences. The market as we will see is also allocatively inefficient as price is above marginal cost. There are barriers to entry and exit in an oligopoly meaning that potential new firms will have huge costs if they try to enter the industry and sometimes firms collude in order to prevent new firms from becoming any threat. For example if a new firm tries to enter the industry the cartel can quite easily reduce its prices in the short run so as to remove the new firm. An example of a heavy barrier to entry for new firms is the cost of National or even International advertising. As a result of the firms being interdependent, there are various varieties of collusion in oligopolies to try and create some stable space for the firms to operate in. There are three kinds of collusion:
In a monopolistic competitive market the product of different sellers are discerned on the basis of brands. Here the product differentiation given rise to an element of monopoly to the producer over the competing product. As such the producer of the competing brand could increase the price of the product knowingly well that the brand loyal customers are not going to leave them. This is possible as here the products have no effective substitutes. How ever since all the brands are of close substitutes to one another the seller would lose some of their customers to these competitors. In the past many companies have faced the trouble of having a bag full of customers and due to close-fitting .competitors they end up only having a few. Most entrepreneurs fell that fronting their competitors is the toughest part of running a business in a monopoly market. Thus the monopolistic competitive market is a mixture projecting out both monopoly and perfect competition.
There are four different categories into which economists classify industries. These categories are perfect competition, monopolistic competition, oligopoly, and monopoly. Each of these four categories has its own unique characteristics. Perfect competition has an unlimited number of firms, while a monopoly has one single firm, and an oligopoly consists of a small number of interdependent firms. The demand curve of an oligopoly depends on how firms choose to deal with their interdependence with the other firms in the industry. A firm within an oligopoly market can choose to cooperate with other firms in the industry, which is illegal, or the firm can choose to compete against the other firms. An oligopoly produces either differentiated products or homogenous products. In an oligopolistic market, entry barriers, which prohibit new firms from entering the industry, are present. Examples of entry barriers include patents, brand loyalty and trademarks. Long-run economic profits are possible for an oligopoly, and non-price competition is a significant way to compete with other firms in the same market. Most of the non-price competition in an oligopoly comes from product differentiation. The cereal manufacturing industry is an oligopolistic market because it exhibits many of these traits.
When only a few sellers offer a product with little regard to competition it is called an oligopoly. It is different from a monopoly because multiple corporations are involved, but the effects on the consumer are the same - bad. Although competition is usually in the best interest of the consumer, it is not always in the best interest of the corporation. If we examine the two leading soft drink producers, Coca-cola and Pepsi-cola, we see a prime example of an oligopoly (Zachary, 1999). As things are presently, each of these soft drink companies has about half of the soft drink market, and examined from a world-wide perspective that is a pretty large market. Either one of them, Coke or Pespi, could conceivably lower their prices in the hopes of gaining a greater market share, but doing so would cut into profits considerably, and with no real hope of driving the other Corporation out of business, this strategy doesn't seem to make much sense. Coke and Pepsi have a competitive alliance, charging about the same prices and maintaining healthy profits, while fostering the illusion of competition through their creative advertising. Under regulation, this is essentially the same relationship that the airlines had with each other. Airlines did not compete, they co-existed. When profits were low for the airline industry, prices went up across the board. The only difference between regulation and an oligopoly is under regulation the airlines did not choose to not compete, it was simply not permitted. Regulation was a government mandated oligopoly and most of the airlines didn't want it any other way. It should be of little surprise then that ever since the airline industry was deregulated in 1978 there has been a steady move tow...
A perfect competitive firm is defined as: “a market structure with many fully informed buyers and sellers of a standardized product and no obstacles to entry or exit of firms in the long run.” The four characteristics of a perfectly competitive firm include the following: it must consist of many buyers and sellers, firms sell a particular commodity, buyers and sellers are fully informed about the price and availability of all resources and products, and firms and resources are freely mobile. These four characteristics contribute to the reason why a perfectly competitive firm is unable to become a “price-maker” (perfectly competitive firms are unable to make up their own prices) and must be a “price-taker”. As a result of being a “price-taker”,
Predatory pricing “is alleged to occur when a firm sets a price for its product that is below some measure of cost and forfeits revenues in the short run to put competitors out of business” (Sheffet p.163-164). The reason firms take the short term loss is because they hope to drive out competitors and raise prices to monopolistic levels. By doing this, they covered their short term loss to make even greater profits in the long term than they would have by not using predatory tactics (Sheffert). Predatory pricing became illegal under Section 2 of the Sherman Act. It has remained one of the more difficult allegations for prosecutors to prove, due to the complexity of determining the company’s actual intent and whether or not it the strategy is competitive pricing. According to Areeda and Turner, there are three ways to determine if a firm is implementing predatory pricing. First, a price above marginal cost is presumed lawful; second, a price below marginal cost is considered unlawful, except when there is strong demand; and third, average variable cost is considered a good proxy for marginal cost. This is a reason predatory pricing is still important today. The courts must decide whether or not companies are engaging in competitive prices for the good of the consumers or are using predatory tactics for the good of their own company. The purpose of this paper is to focus on the current legislation regarding predatory pricing, determining when there is predation in an industry and the cause and effect relationship it has on an industry.
Examples such as Coca-Cola and Pepsi Co. who have been in the Industry for several decades and gained significant amounts of capital and revenue are able to control the market. By using various strategies such as pricing, advertisement and control of resources they are able to disaffirm other firms from either entering the market or attempting to expand within the market as well. Through control they are able to set market standards that current firms or potential firms cannot compete with and must either remain at the level they are currently at or depart from the market. In addition, since they are the dominant forces within the market they are able to diversify and reach unlimited amount of consumers and potential consumers. For example when you go out, whether it’s the bar, a restaurant, or sports complex the beverage of choice by these businesses are either Coca-Cola or Pepsi, even the choice of mixers for alcoholic beverages. Coca-Cola and Pepsi have been sharply competing against each other however they have created a healthy competition in order to keep market
If all the firms produce too much, then the price may drop below their average total costs causing them losses. If they can restrict quantity to that which corresponds to where marginal cost equals marginal revenue for the oligopoly as a whole, then they can maximize their profits. This is when a cartel comes into picture; “a cartel is a special case of oligopoly when competing firms in an industry collude to create explicit, formal agreements to fix prices and production quantities” (Shrivastava & Gupta). Theory states that any market which is not perfectly competitive is inefficient to the economy. The price charged by the firms in an oligopolistic cartel is above the marginal cost, which suggests that there is underproduction from a social perspective and also that scarce resources are not used optimally. There are high barriers to entry in this market, and with the formation of cartels, consumers face high prices relative to prices in a perfectly competitive
In Economics people learn about monopolies, oligopolies and how they work. Monopolies and oligopolies are not only different in many ways, but also have some similarities. Monopoly is defined by the dominance of just one seller in the market; oligopoly is an economic situation in which a number of sellers populate or add to the market. They both revolve around supply and demand. Supply and demand meaning product, or service available and the desire of buyers for it, considered as factors regulating its price. Consumer don’t always know the similarities and differences in monopoly and oligopoly. There are many differences in monopolies and oligopolies such as their characteristics, their ways of entries or difficulties to join the business and their different prices.
A price war is merely a race to the bottom. It will destroy your sales strategy and brand reputation. When your company entertains bids for drastically low prices, you cheapen the value of your products and services.
In the short run, oligopolies are. able to earn abnormal profits, but in the long run as well they are. able to sustain abnormal profits due to the barriers to entry and exit. Then the s The barriers act as a strong deterrent to firms that want to come in. the industry and " eat into" the abnormal profits and then exit the market.
Markets have four different structures which need different "attitudes" from the suppliers in order to enter, compete and effectively gain share in the market. When competing, one can be in a perfect competition, in a monopolistic competition an oligopoly or a monopoly [1]. Each of these structures ensures different situations in regards to competition from a perfect competition where firms compete all being equal in terms of threats and opportunities, in terms of the homogeneity of the products sold, ensuring that every competitor has the same chance to get a share of the market, to the other end of the scale where we have monopolies whereby one company alone dominates the whole market not allowing any other company to enter the market selling the product (or service) at its price.
Any oligopoly form of Market is where there is large number of buyer but few sellers present. They are selling a homogeneous or unique product. There are barriers to entry and exit in such type of a market form. Also, since barriers to entry are high, firm can earn super normal profit in the long run.
Their main aim is to make profit. For example; if a company is thinking about producing bubblegum, and they learn they can make money doing so, they will use that money incentive to enter the competitive market. (Whiting, n.d.) furthermore, there are many buyers and sellers in the competitive market. In a competitive market there will be less bargaining power for both buyers and sellers. For example; if one seller of wheat attempts to increase its profits by raising the price of its wheat, the buyer in the market will simply buy wheat from one of the numerous competitors. (Richards, n.d.). furthermore, these competitive markets produce Homogeneous products. Sellers have very weak power because all the competitors produce similar products. According to (Richards, n.d.) commodities such as wheat, corn, oil often used as examples of homogeneous products. Furthermore, companies in a competitive market tend to operate at the point at which marginal cost equals marginal revenue. (Richards, n.d.). finally, competitive markets are efficient for both buyers and sellers due to producing similar products firms try to maintain the price at same level. In additional buyers can buy from different competitors if the other competitor rises the price. Finally, sellers provide good quality products due to high competition and this leads to high growth of the market, thus increasing the