How Do Oligopolies affect the Beverage Industry?
In order to answer the question “How Do Oligopolies effect the Beverage Industry?” we must first understand what an Oligopoly is. An Oligopoly is a market form in which a market or industry is dominated by a small number of sellers. An oligopoly is much like a monopoly, in which only one company exerts control over most of a market. In an oligopoly, there are at least two firms controlling the market. So what exactly does this mean? To put this into perspective an Industry, such as the Beverage Industry, is composed of various sellers. However there are two main companies that control the Industry, they are Pepsi Co. and The Coca-Cola Company. Although there are several other companies such as Dr. Pepper & Snapple Group the Pepsi Co. and The Coca-Cola Company predominantly control
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Examples such as Coca-Cola and Pepsi Co. who have been in the Industry for several decades and gained significant amounts of capital and revenue are able to control the market. By using various strategies such as pricing, advertisement and control of resources they are able to disaffirm other firms from either entering the market or attempting to expand within the market as well. Through control they are able to set market standards that current firms or potential firms cannot compete with and must either remain at the level they are currently at or depart from the market. In addition, since they are the dominant forces within the market they are able to diversify and reach unlimited amount of consumers and potential consumers. For example when you go out, whether it’s the bar, a restaurant, or sports complex the beverage of choice by these businesses are either Coca-Cola or Pepsi, even the choice of mixers for alcoholic beverages. Coca-Cola and Pepsi have been sharply competing against each other however they have created a healthy competition in order to keep market
By the turn of the nineteenth century, American industry experienced a dramatic upturn in popularity. However, though this industrialization was crucial for America's economic development, it also inevitably led to social turmoil. Corruption was rampant among government figures, and they bribed people with money, jobs, or favors to win their votes. Referred to as the Gilded Age, this era was indeed gilded, masking a plethora of social issues behind a thin veil of economic success. The most notable problems stemmed from the justification of what was called laissez-faire economics, in which the poor were believed to be poor exclusively based on their own shortcomings. The abundance of disposable factory workers faced awful hours and were treated
To differentiate monopolies from trusts, it must be said that single companies were able to form monopolies when in control of “nearly all of one type of product or service… [This] affects the consu...
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with.
Bottling Network: Both Coke and PepsiCo have franchisee agreements with their existing bottler’s who have rights in a certain geographic area in perpetuity. These agreements prohibit bottler’s from taking on new competing brands for similar products. Also with the recent consolidation among the bottler’s and the backward integration with both Coke and Pepsi buying significant percent of bottling companies, it is very difficult for a firm entering to find bottler’s willing to distribute their product.
There are four major market structures; perfect competition, monopolistic competition, oligopoly, and monopoly. Perfect competition is the market structure in which there are many sellers and buyers, firms produce a homogeneous product, and there is free entry into and exit out of the industry (Amacher & Pate, 2013). A perfect competition is characterized by the fact that homogeneous products are being created. With this being the case consumers have no tendency to buy one product over the other, because they are all the same. Perfect competitions are also set up so that there is companies are free to enter and leave a market as they choose. They are allowed to do with without any type of restriction, from either the government or the other companies. This structure is purely theoretical, and represents and extreme end of the market structure. The opposite end of the market structure from perfect competition is monopoly.
In the marketplace, consumers will always have more purchasing power in a monosomy market in comparison to a monopoly where the sole producer has the power. Monopolies form in several situations, typically through many entry barriers or government regulation. In some cases, the government relegate a new monopoly in a market owned by the government. If we were to look at an example of a government owned monopoly in Ontario, the first thing that may come University students of legal drinking age (and probably underage students too!) would be the LCBO. For those students who have every traveled to any other province, they would find many sellers in the market which is known as a monopolistic marketplace. One of the benefits of having monopolistic
In the short run, oligopolies are. able to earn abnormal profits, but in the long run as well they are. able to sustain abnormal profits due to the barriers to entry and exit. Then the s The barriers act as a strong deterrent to firms that want to come in. the industry and " eat into" the abnormal profits and then exit the market.
Firms with market power or monopolies are often seen as detrimental for customers and economic welfare. According to the neoclassical theory, the market power of monopolies and oligopolies is potentially higher than that of firms in monopolistic or perfect competition since they have to face very limited competition, if any (Ferguson and Ferguson 1994). In monopolistic or perfect competition can make supernormal profits in the short term but eventually other firms will enter the market and offer alternative products that reduce the demand for the established firm’s products (Sloman et al., 2013 p. 177). Dissimilarly, this is not the case for dominant firms or monopolies; the lack of competition allows them to set prices and make supernormal profits increasing the perception that big companies are “bad” for consumers. As shown by the graphs in Figure 1 and 2, there are substantial differences in the competitive and monopoly markets. In a competitive environment, the equilibrium is reached where demand meets supply. In a monopolistic market, thanks to the establishment of higher prices and the production of lower quantities, monopolies or dominant firms make supernormal profits; additionally, there is a deadweight loss and some consumers who were willing to pay lower prices wil...
Francis Ysidro Edgeworth’s contributions were in terms of the application of mathematics and statistics to economics (or, better, to the ‘moral sciences’). Below , I will be focusing on Edgeworth’s contribution to the oligopoly theory, emphasising on his ideas and themes that have developed from his work revolving around the concept of ‘indeterminacy’. Edgeworth explains the concept of indeterminacy, where it is the rule when there are a few agents present in the market that the outcomes be indeterminate, whereas when a large economy approaches perfect competition, the outcomes become determinate. Here, I would be explaining the oligopoly model with respect to the partial-equilibrium analysis and the effect on price and output of an oligopolistic
A monopoly is “a single firm in control of both industry output and price” (Review of Market Structure, n.d.). It has a high entry and exit barrier and a perceived heterogeneous product. The firm is the sole provider of the product, substitutes for the product are limited, and high barriers are used to dissuade competitors and leads to a single firm being able to ...
Oligopolies do not compete on prices. Price wars tend to lead to lower profits, leaving a little change to market shares. However, Oligopolies firms tend to charge reasonably premium prices but they compete through advertising and other promotional means. Existing companies are safe from new companies entering the market because barriers to entry to the market are high. For example, if products are heavily promoted and producers have a number of existing successful brands, it will be very costly and difficult for new firms to establish their own new brand in an oligopoly market.
The Coca-Cola Company is the world’s largest beverage Company. The firm has grown quickly becoming a real empire, which owns or licences more
Coke and Pepsi have been raging war for over a century now, turning their sodas into a multi-billion-dollar industry. Coke has been able to drive more earnings for its bottom line, and while Coke’s net income has been trending downward in recent years, it manages to stay ahead thanks to superior margins. Pepsi, on the other hand, has produced consistent net profit margins of around 10%, while Coke margins have been in the 15-18% range for the past several years (O’Brien). Every company has a Market Cap, which is basically a fancy way of saying how much the company is worth, and Coca-Cola’s market cap is a whopping $180 billion. Pepsi’s Market Cap is $150 billion, which may not seem like a big difference, but $30 billion is a lot of cheddar. Therefore, Coca-Cola owns 51% of the soft drink market, whereas Pepsi only owns 22% of it. Coke claims to own a total of 35 different brands, including Fanta, Sprite, Powerade, Vitaminwater, and many others. Pepsi owns 22 different brands, including 7up, Gatorade, and Mountain Dew “Coke (Coca-Cola) vs Pepsi - Soda
2. Provide an example of a government-created monopoly. Is it a bad public policy? Why?