Service Innovation in Public Transportation:
The Case of LG CNS Solutions
1. Introduction
Public transportation has grown as attractive investment opportunity in economic sub sector nowadays (Allison, Lupton and Wallis 2013). Mostly public transportation acquisition has been conducted by the government, responsible for whole transport infrastructure activity as the owner and regulator. Since sustainable transport design were gained for better future, government give a space for private company in collaboration, generate the value based on co-creation (Enquist et al. 2007). These step has a particular effect on developing the cities, surmount mobility issues (Too and Earl 2009) and leads to open service innovation age which increasing customer loyalty and satisfaction (Chesbrough 2011). Therefore such private company assigned progressively took part in public transport service as more demand and expectation of customer that seek peculiar innovation and experience (Enquist et al. 2007).
Since customer become substantial on delivering value trough service innovation (Gustafsson et al, 2012), LG CNS as one of private company in Korea proposed several solutions on the way to obtain an effective and efficient public transportation which integrated, compliance and reliable (Allison, Lupton and Wallis 2013). The performance of innovation model which LG CNS encouraged in public transportation network (LG CNS 2011) competent to solve suffer situation that occur represent as reciprocal proof among public and private collaboration which generate more value in sustainable service business reflect triple bottom line (Too and Earl 2009; (Enquist et al. 2007).
Due to the term of new service solutions that LG CNS developed, its important fo...
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