Superfoods: Health Saviors or Marketing Myth?

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Throughout the past one hundred years, humans have become more concerned with their health, and overall nutritional wellbeing. Calorie free sugar, and so called miracle pills have swept markets and popularized, all because many people want to look a certain way, or lose weight, or magically lower their high cholesterol. With recent popularized foods, have appeared an entirely new set of foods, or classification of foods all together. And that is superfoods. Toted as super because of their all-encompassing benefits, they are believed to be good for you in every way. But are these so called superfoods really super, or are they just another fad that will die out and are simply called super for advertising purposes? There are many foods that are considered to be superfoods. Chia seeds, Cacao Nibs, Agave, and others, the list appears to go on to include multiple foods all from varying food groups. According to Macmillan Dictionary, a superfood is “a food that is considered to be very good for your health and that may even help some medical conditions.” Also, the careful distinction should be made that the term superfood is a non-medical term, meaning that it was …show more content…

Nutritional guidelines across the nation do encourage people to eat a healthy array of fruits and vegetables, and often suggest the so called superfoods in their guidelines, but emphasize overall nutrition as well. Furthermore, there is a list of PFVs, or Powerhouse Fruits and Vegetables that are highly recommended. These PFVs are colorful and usually yellows, leafy greens, orange, and citrus, and are associated with the reduced risk of recurring diseases and chronic illnesses. Superfoods are also usually antioxidants, which people immediately associate with weight loss. And there are hundreds of researchers looking to find the best foods to reduce risks of diseases every

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