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Media's portrayal of body image
Society and women's views on body image
Society's focus on body image
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In today’s society it seems as though women are forced into being something that they are not. Women see pictures in magazines and they believe to be accepted by everyone else they need to look like an air-brushed image. I believe that some of the feelings from “The Beauty Myth” are still true in today’s society, but on the other hand I believe that it should not have to be this way. I believe that women’s feeling that they have to look like something they are not are brought on by advertisements like this one and many other things.
Many women go through life trying to make themselves something they are not by means of expensive surgery, expensive clothes and makeup, expensive hairstyles, etc. Certain aspects from this advertisement that I have chosen show exactly why there is a problem with today’s society. This is a picture of a very attractive, thin gorgeous looking girl posing for Tommy Girl perfume. I think there is a problem in the way this company is advertising this product. It is basically implying that if you wear this perfume you will look and feel like this. It also implies that only beautiful women, like the one in the picture, are capable of wearing this perfume. I think it is wrong because it causes innocent beautiful, innocent young and older women to lower their self-esteem. They see a picture like this and wish they looked like the girl in the picture when in all reality they are beautiful themselves.
This advertisement appears in a women’s magazine which also has many other pictures and advertisements which are very similar to this one. I can recall one similar article, which actually had the line “Don’t you wish you looked like her?” I believe it was for a makeup ad and it had a picture of a beautiful woman on it with a huge smile. Honestly I believe that that is taking it a bit too far. It causes girls and women to believe false thoughts about themselves and could easily make them depressed about the way they look. This should not have to be a worry in our society today. I believe that the ad I have chosen stands out a lot because of the beautiful, young woman “selling” the women’s perfume.
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
The idea that women are subjected to an unfair amount of pressure as a result of the fashion world and other media outlets is hardly new, but Naomi Wolf takes this claim to a new and absurd level. Her essay is as unorganized as it is impractical. Her ideas are presented in a smorgasbord of flawed logic. Particularly disturbing is what she calls the “beauty myth.” What I disagree with is the word myth. According to Wolf, women in magazines and advertisements have approximately 20% less body mass than that of the average woman, creating an unattainable standard. This fact in no way supports her claim of a “beauty myth.” The existence of a myth suggests something to be untrue in nature. Magazine companies and advertisement agencies are not in the business of showing an average woman. They are in the business of selling a product. Of course they are going to use beautiful people. These companies completely regard the fact that most women do not in fact look like this, but they know that their product would be less appealing if they displayed average or unattractive women. Therefore, they do not deserve scrutiny over the fact that they do not present a typical woman. They in fact do the same for men. Wolf says, “The beauty myth is not about women at all. It is about men’s institutions and institutional power” (page 485, first new paragraph). How does one begin to say how warped this impression is?
The world we are living is a fast paced ruled by the media. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. These images are constantly in our minds throughout our lives. Advertisements select audience openly and target them with their product. The advertisement is implied in order to be like the people in the advertisements you must use their product. This approach is not new to this generation, but widely used today. The advertisements grab people attention and persuade them with the appearance of beauty and happy women that looks sophisticated to people eyes.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Naomi Wolf's "The Beauty Myth," discusses the impact of our male-dominated society upon women. Wolf argues that women's most significant problems associated with societal pressures are a "fairly recent invention," dating back to the 1970s (6). She explains that women have "breached the power structure" by acquiring rights equal to men in areas such as, education, professional careers, and voting. As a result, Wolf suggests that the "beauty myth" is the "last one remaining of the old feminine ideologies that still has the power to control those women" (3). Considering that the beauty myth is women's last battle, the struggle is increasingly more difficult. Wolf claims that women are currently experiencing "a violent backlash against feminism," noting the recent rise in eating disorders, cosmetic surgery, and objectification of women's bodies (3,2). While Wolf accurately defines the beauty myth, she incorrectly states that eating disorders, cosmetic surgery, and pornography are recent issues, resulting from an intentional "backlash" against women's rights.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
After scouring the internet for books on women and the history, I stumbled upon The Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolf. I was instantly intrigued by the title as well as ironically enough, the cover of the book. It features a figurine of a woman in her underwear examining herself in a mirror. The image is quite powerful in that the figurine being featured is not that of a skinny woman. She clearly has some curves and shorter hair which is not the preconceived idea of beauty that we already have in engraved into our brains. This bold choice is what ultimately drew me into reading Wolf’s analysis on beauty and its effects on women. Upon making this decision I did some more research to learn about its impact on the literary world. I discovered that the book had been a favorite among women for years. Many of the reviews described it as a must-read for any women surviving in modern day Western society. Throughout the book Wolf argues that the concept of beauty is entirely socially manufactured as an indirect way for the Western world to remain a patriarchal society. “‘Beauty’ is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West it is the last, best belief system that keeps male dominance intact” (12). Her basic premises is that as women have gained increased social power and acclaim, the expectation that women succumb to certain standards of physical beauty has increased drastically. “The enthusiasm with which the job market assigned financial value to qualifications from the marriage market proves that the use of the beauty myth is political not sexual: The job market refined the beauty myth as a way to legitimize employment ...
This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER”. Defining Beauty.”
... A woman should learn how to love herself despite the fact that her body does not look like that of a model. Whether you fit society’s standard of what beauty is or break the stereotype. “We live in an age where the mere idea
The concept of “beauty” is something that everyone feels, thinks, or wants, in order to fit society’s standards. In today’s society, we are often faced with the unrealistic ideals of what beauty is. Due to society’s constant portraying of unrealistic beauty ideals, this reinforces a negative influence upon women’s idea of beauty, resulting in a negative impact in their confidence, and self-esteem, which leads to others, specifically women to be manipulated by society’s corrupted outlook of what beauty is. To add onto this issue, we are constantly surrounded by sources of this negative influence in our everyday lives, including magazines, television, advertisements, and so on. However, women specifically, are more prone to be victims of this negative effect, thus will have more pressure upon themselves to match society’s idea of “beauty,” which includes unrealistic and sometimes unattainable beauty standards. Women especially, can sometimes be so deeply manipulated by society’s unrealistic ideals of what is beautiful, such that it’s possible that they don’t even realize it Furthermore, in order to do so, women often will receive negative impacts rather than positive impacts, such as in their confidence and self-esteem. The negative effects of society’s beauty ideals also lead women to have an overall corrupted idea of what is “beautiful.” Society creates unrealistic ideals of beauty towards women through the media by creating an unrealistic image of what women should look like to be considered beautiful. Men negatively affect women’s idea of beauty by using the unrealistic beauty standards exposed by society which further pressures women to try to fit society’s idea of what is beautiful. Beauty pageants negatively affect women’s ov...
Beauty can be seen by a person in several ways, and it is perceived by most to be only skin-deep. According to Merriam-Webster Dictionary, “It is the quality or aggregate of qualities in a person that gives pleasure to the senses or pleasurably exalts the mind or spirit.” Additionally, the definition from the Oxford Dictionary says, “Beauty is a combination of qualities, such as shape, color, or form that pleases the aesthetic senses, especially the sight.” In short, beauty is described as something attractive and likeable to the eyes. Nonetheless, beauty should not be seen on a physical level, but it should also encompass a person’s character. To further elaborate and understand beauty, one should know how the media perceives beauty towards
“My teacher tells me beauty is on the inside. That 's just something that ugly people say” (Liar Liar). Growing up we are always hearing about how important is is to be nice, have integrity, etc. but is that inner beauty enough? Beauty is a perception that has no set attributes attached to it. This means beauty varies from person to person and the idea of what beauty defines stands for can mean different things too. That leads to the main sets of beauty, inner and outer. Outer beauty is the beauty a person inherits and has no natural control over, whereas inner beauty is a beauty that can be achieved by anyone theoretically. Physical beauty has characteristics such as complexion, physical features, and appearance while inner beauty is comprised of the traits and personality of an individual. Having either trait can be helpful in different situations, but the advantages of being physically beautiful slightly outweigh