What is M-commerce? The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerce's next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011). Mobile commerce also known as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and mobile phones, and typically with a wireless connection (Dave, 2011). Mobile commerce consists of two categories, mobile banking which refers to situations where the mobile device is used to access financial services, then mobile payment and transfers which refers to situations where the mobile device is used as a payment device to affect the transfer of value from one party to another. There are other categories of m-commerce such as mobile commerce applications revenue and mobile commerce on social media (Mobile Location Commerce 2012-2017 [Electronic version], 2012). There are a several revenue models that are found in the m-Commerce market place, some of which involve customers, while others do not. Typically, there are three revenue models that would involve payment by customers to any one or more of the value network members. These customer-initiated revenue models are access, subscription, and pay-per-use. Additional revenue models involve other members of the value network and are hence titled “non-customer initiated”. The non-customer initiated revenue models are ... ... middle of paper ... ...le Payments in Canada – The Demand Side of the Equation. Informed View by Certified General Accountants Association of Canada. Retrieved May 1, 2014, from http://www.cga-canada.org/en-ca/ResearchReports/ca_rep_2013-03_informed-view.pdf Mobile Commerce Vendors Analysis [Electronic version]. (2012). [S.l.]: Mind Commerce Publishing, LLC. Mobile Location Commerce 2012-2017 [Electronic version]. (2012). [S.l.] : Mind Commerce Publishing, LLC. The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version]. (2011). [S.l.]: Mind Commerce. Tiggas, M. S. (2012, March 13). Mobile commerce - Paving the way in a fast-changing world. Retrieved from ISO News: http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref1535 Turban, E., Lee, J., Warketin, M., & Chung, M. (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
In the first six months of 2013, e-commerce revenue in China reached almost RMB 5 trillion, a 45 per cent increase year on year. Payments through mobile dev...
Mustaffa, S and Beaumont, N 2002, “The effect of electronic commerce on small Australian enterprises”, Technovation, Vol. 24, no. 2, pp. 85-95. (online ScienceDirect)
Mobile shopping is achieved through downloadable smart phone applications, mobile web applications and mobile ready POS or in-store smart client software applications.
Digital wallets are quickly becoming mainstream mode of online payment. Shoppers are adopting digital wallets at an incredibly rapid pace, largely due to convenience and ease of use. Tech -savvy shoppers are increasingly demanding seamless, Omni-channel retail experiences and looking for solutions that deliver this. There’s no question 2017 will be a pivotal year as digital wallets gain more widespread acceptance.
... or “m-commerce” was the right one. The regional managing director of Zalora Southest Asia Michele Ferrario says: “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for Zalora even within a region that has a promising but still nascent m-commerce sector”. It is also worthy to note that the iPhone app hit the top of the app charts in the countries it has presences in within 24 hours.
Mobile phones are long range, portable and wireless electronic device of communication. It is a part of introduction of new technology are influence the most of the restaurant business. The term “m- Commerce” stands for mobile commerce. It is the buying and selling of goods and services through portable devices such as cellular phone, personal digital assistance (PDA), smart phone and any other handheld devices rather than desktop or laptop computer. M-Commerce is a new channel or medium for commerce, presents unique feature such as ubiquity, personalization, flexibility and localization which are not available in traditional e-commerce, therefore has an opportunities for diverse functionalities and applications by providing customers with
The use of credit and debit cards today are taking a tour in the sense that electronic cash is becoming more admissible as the world makes a switch towar...
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).
From PayPal to Debit cards, from EFT to Credit cards, this modern world has been inundated with new ways of making business transactions. Instead of the conventional use of dollars and nickels, now there are electronic payment systems. These types of systems allow for better trust and acceptance between consumer and businesses. In the traditional way of buying a product, one would see a product in person, and pay for it with cash or credit. In e-commerce, the business uploads images of its products online and it enables its customers to shop it using any type of electronic payment system.
Marketing opportunities are endless with the use of mobile devices and the use of effective mobile marketing strategies. Direction communication to the target audience, anytime, anywhere is what it offers. We are in a social era, which is mostly characterized by the convenience of using the Internet and all things mobile. Essentially, mobile marketing is an absolutely must in a technological environment that is constantly changing. Consumers rely on their mobile device to swipe and search every second they get. The consumer experience is critical to every brand that pursues the mobile marketing marketplace. Whatever your business mobile strategy, one must acknowledge that it must create a seamless and effortless consumer experience that
E-business and e-commerce are terms that are sometimes used interchangeably, and sometimes they are used to differentiate one vendor’s product from another. In both cases, the e stands for "electronic networks" and describes the application of electronic network technology - including Internet and electronic data interchange (EDI) - to improve and change business processes (Bartels, 2000)
Many are testing mobile applications that allow customers to place food orders on a computer or mobile device and pay for it with a credit card.” E.g Justeat.ie. Jobs.net (2013)
In the modern world, people are always pre-occupied with their work and other activities to the extent that store shopping becomes a painful task for them. They prefer to do most of their shopping through internet, rather than spending time in driving to the retail store. It is true that online shopping on PC or laptop is a convenient option. However, mobile retailing has gained recognition these days, for providing people with an on the go shopping experience, where people can shop from anywhere and anytime. It could be while they are stuck in a traffic signal or when they standing in a queue in a bank. Let us look at how retailers can satisfy customers through mobile retaining
Digital money is undeniably convenient; anyone who has used a credit or debit card understands this. However, the era of digital money is only beginning; rapid technological advances will continue to make paper money a remnant of the past. Several innovations are already lessening the burden in your wallet. For instance, the seemingly innocuous mobile phone is actually playing an increasing role in facilitating monetary transactions, especially in Asia. Already, in Japan, large companies such as Coca-Cola have sanctioned vending machines that are not only compatible with common cell phones but also allow consumers to earn credits for using them (Kupetz). In this regard, the United States is strikingly behind the times when compared to other countries. Another new technology in the vein of mobile phones is no-contact cards. These innovative cards do not require a cashier to conduct a transaction; one simply holds a specia...