Mobile phones are long range, portable and wireless electronic device of communication. It is a part of introduction of new technology are influence the most of the restaurant business. The term “m- Commerce” stands for mobile commerce. It is the buying and selling of goods and services through portable devices such as cellular phone, personal digital assistance (PDA), smart phone and any other handheld devices rather than desktop or laptop computer. M-Commerce is a new channel or medium for commerce, presents unique feature such as ubiquity, personalization, flexibility and localization which are not available in traditional e-commerce, therefore has an opportunities for diverse functionalities and applications by providing customers with …show more content…
(Boadi, 2007)
EMPIRACAL
• Infancy stage of m-commerce
M-commerce is still not well known by the public. Base on Lee (2008), in malaysia, even the Internet economy continues to rise from ashes, with strong spending growth in the e-commerce market, m-commerce in malaysi is still very much in an infancy stage. Malaysia had set out to receive m-commerce but services from m-commerce is still limited and only confined to email, mobile information procurement mobile ticketing mobile advertising and mobile music.
Currently the only ‘real’ m-commerce service in Malaysia are the purchase of Coke drinks from selected vending machine with that functionality. (Lee, 2008) This creates a partnership between F&N Coca Cola Malaysia and Celcom called ‘ring-a-coke’. (Lee, 2008)
From Lee (2008), the author state that a few companies such as Air Asia and Pos Malaysia also started to offer M-commerce to their customers where Air Asia is the first airline company in the world to offer a comprehensive booking system via mobile phone and wireless
In today’s telecommunication market there is a lot of competition by industry giants such as Sprint, MCI, and AOL, but simultaneously the very high cost involved with entering and competing in this industry also makes it very unattractive for new entrants. These are just some of the big names who are planning to and are presently providing parts of the pipe dream that AT&T seems to seek. In this industry it is very important to have customer awareness of the line of products you carry. Most of the public hears the name AT&T or Sprint or MCI and they think telephone bills but many consumers do not realize that these companies have expanded their field of services from cellular phones to wireless web services. The reason mainly being the lack of marketing, and direct consumer advertising provided by these firms on the other line of p...
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
To remain competitive, SuzyQ will need to create a mobile application for customers to easily place and track their orders. Mobile ordering before customers show up at the store, will help with the long queues during rush hours because customers will just come into the store, pick up their orders and leave happily. It will also increase the effectiveness of the staff in the sense that the staff will be able to see a new order as soon as it comes, put it together, price it and prepare it for immediate take-out. Additionally, with the creation of the mobile application, the store will be able to introduce the “SuzyQ loyalty card”, which is a mobile-based loyalty program that will keep track of customers buying habits and award points to loyal customers. These points can be used to obtain discounts both in the store and online.
The Asian market has had a large increase in a diverse marketing, and it is the best market for growth entry (). The internet has taken over in sales and product marketing this can get their message out faster about the new products, and new expansion. It also can help to benchmark customers’ needs and wants, and how many people have visited the website; the more traffic the better. They can also offer loyal customers a discount to promote sales in the U.S., as well as, offering web exclusive sales only. This can also help to save cost; they can also use blogs or social media to reach potential customers (Delaney,
B&M Home Store is a variety retail outlet located in UK and with operations in Germany. The store hires more than 20,000 employees and has approximately 500 stores around the UK. The B&M success is attributed to effective operations management factors and models that have been demonstrated throughout the years. Lewis and Arnold (2012) notes that B&M’s quality and supply management continues to improve the brand’s standing as well as build loyal customers. Consequent increase of sale has led to the store opening 47 stores in a period of 6 months in 2015 (Armstrong 2015).
Advent of smartphones leading to M-commerce in India A Frost & Sullivan report indicates that India adds five million new internet users a month and all are on mobile. " There are 230 million internet users out of which 130 million are mobile internet users [13]. Mobile is driving the market, especially in tier two and tier three cities in India. Half of the online shoppers in tier three cities are already on mobile, compared with just
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Many companies sell miscellaneous products all across the Internet, but two stand out drastically among them all, Zappos and Amazon. One important factor contributes to this, delivery. By taking into account the total needs and wants of customers Zappos and Amazon produce huge profit numbers each year. According to an article from The Indian Express, “customers are willing to play 22 percent more for good service experience”. Also, take note that most phone, and cable companies know that the experience and/or delivery is more noticed than the actual ...
Analyse the range of remedies available to a business in case of breach of contract
In the last two years, Singapore has emerged as one of the strongest eCommerce industries in the world due to high-level of the internet and mobile penetration. Singapore has a huge base of smartphone users. Above all, more than 35% of total smartphone users in Singapore have purchased something using their device in just the first three months of this year.
E-commerce has evolved in three different stages over the years to satisfy communications and business needs. E-commerce is an easy way to purchase and to sell products or services over the internet and other computer networks without any difficulties. The invention, the consolidation, and the reinvention with the social and mobile are the three periods of e-commerce. The study is a description of the three different steps of e-commerce.
Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
Now internet has become the biggest marketing tool in business trends. People can make purchases in online through credit cards anything from anywhere in the world, and that anyone can become a business owner for their online business.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.