The 8 Touchpoints Of Employee Experience

1004 Words3 Pages

The 8 Touchpoints of Employee Experience The 8 Touchpoints of Employee Experience
The employee experience has become increasingly important in HR management because of evolving business trends such as peer-to-peer sharing, high turnover rates and competitive recruiting practices. The employee journey begins before a job applicant even decides to apply, and it continues after the employee leaves the company as an alumnus. In today’s customer-centric marketing, the employee experience has become just as important as the customer journey because satisfied employees provide better customer service and generate staff and customer referrals. What Is the Employee Experience?
The employee experience includes the physical environment where people …show more content…

A recent Gallup poll found that companies with engaged employees earned 147 percent higher profits than competitors with lower engagement rates. [Blog.customermonitor.com: Why engaged employees equal a better customer experience and more ROI https://blog.customermonitor.com/why-engaged-employees-equal-a-better-cx-and-more-roi] Touchpoints for Managing the Employee Journey
Companies can foster staff loyalty, improve productivity and manage the customer experience more effectively by managing the employee journey. The processes, methods and tools depend on how much the company is willing to invest on the employee experience, but the rewards can be truly transformational. The following eight touchpoints of the employee experience are important to consider when planning the employee journey, and ultimately, the customer journey:

1. Attraction
Attracting top talent requires an organised strategy, but making a lot of empty promises quickly backfires in today’s environment of instant communications. Job candidates can research employers fairly extensively over the Internet and through social media, industry-related journals and peer-to-peer sharing. Millennials respond to different touchpoints than older generations, and these

Open Document